Pulling back the curtain on SoulCycle – Part 2 The Class

Pulling back the curtain on SoulCycle – Part 2 The Class

I get a lot of "Dear John" letters.

I get a lot of “Dear John” letters.

SoulCycle doesn't offer Indoor Cycling “classes” so much as they offer Indoor Cycling “productions” where the participants (if they choose) are part of the show. Not just as “extras” playing bit parts, but critically important actors and actresses in each SoulCycle performance.

During these 45 minute scripted fitness events, the Instructor's role is split between; Performer, Cheerleader, Coach and lastly as the Director – directing the participants in their parts of the production.

If you missed any of my earlier articles about SoulCycle, you'll find them all here.

Any great musical or theatrical production begins with building anticipation in the audience. The SoulCycle location we visited has what can best be described as a waiting area. A room with multiple benches that's midway between the hall with the lockers and the primary entrance to the studio.

After I got dressed in a very nice locker room, I met Amy in the waiting area. The previous class was just ending and a stream of sweaty, smiling faces flowed out and past us, on their way to shower and change. (Yes they have showers) We chatted with a couple of women regulars (I never miss this class for anything) one told us, while waiting for an indication it was time to go into the studio. My typical experience has been when one class leaves, the next files in right behind. Not here. You could feel and hear the excitement of the 30 or so of us waiting, when a man wearing a SoulCycle shirt walked out of the studio with a handful of rags. He didn't say anything and didn't appear to need to. The group knew it was time for us to go in.

As I described in part #1, SoulCycle understands that details matter. Between classes they have a crew (it looked like three people) go in and clean everything before the next class. Every bike appeared spotless and functioned properly. Each had a clean towel across the handlebars and two clean hand weights in the little holders under the seat.

When we walked in it was obvious that the studio is a very special place. They had the lights were very low, primarily lit by the faux candles on the four corners of the Instructor platform. What was a noisy/chatty group became much quieter as everyone filed in and found their reserved bike, got set up, and climbed aboard. With 60 people in that small space and so much activity going on, I didn't see when Instructor Heather P (Peggs) walked in – but it was obvious once she cued up her music and turned on her mic.

Among friends

Amy and I were two of the three new folks in that class. Heather seemed to know most everyone else in the room, greeting what seemed like dozens by name as she bounced around the room before the start. She must have reviewed her attendance list because she walked over and welcomed us both by first name.

Heather explained that this was her third class of the day and that two of her favorites would be up front demonstrating, while she conducted the entire class off the bike. The cleaning/setup crew had already prepared for this. Before we walked in there were two bikes on the Instructor platform – in my second class there was only one.

Heather

Heather P

Intros

In both classes the Instructors introduced themselves and explained a little bit about the ride to come. I was surprised how both Heather and Lindsay B (who taught the second class I took) offered modifications; the need to keep enough resistance on the wheel and suggestions for taking it easy if today wasn't your day. Lindsay made the point several times; “turn it down until you can't feel anything… then add back a half turn. We never ride in here without resistance“.

Note about form. I can't remember when I saw so many people who looked so good on their bikes. And no it wasn't that they are all young females. Nice flat backs, relaxed upper bodies, very smooth pedalling techniques and I didn't see any of the wild, out-of-control crazy stuff I expected to see. Yes there is a lot of 110+ RPM in these classes – and it looked very controlled.

My idea, and it's only based on observing two classes, is that there's a lot of peer pressure between riders to look good on the bike. They know they're part of the “show” and do their best to look the part.

If you ride in a group outdoors, you've probably experienced the same peer pressure to look good – that's why many men shave their legs 🙂 

I've taken this class before

Both classes I rode started exactly on time and followed the same basic profile. I wasn't keeping track of time so I don't have any specific segment lengths. Actually I didn't watch the time on purpose. I wanted to know; how long did the class feel?  It felt like it zipped by very quickly. Amy felt it was short – she normally teaches 60 minute classes.

The class profile was something like this:

  1. Standing warm up, with cues to add load over ~ 10 minutes
  2. Transition to a climb with a lot of push ups and jumps
  3. Lather, rinse, repeat
  4. Weight segment
  5. Inspiration/reflection time
  6. Big finish
  7. Stretch and transition

Key Detail: These Instructors know their music exactly and teach to it very effectively. Both exhibited Group Fitness backgrounds, giving us helpful 8 count – countdowns, that always ended right with the phrasing of the music.    

I was very impressed by both Heather's and Lindsay's professionalism in the way they conducted their classes. NOTE: with the one exception that Lindsay used music (hip hop) that had a lot of profanity in it and swore herself on occasion. It's not for me, but the guy with the gauges and sleeves riding next to me said he never misses her class. Throughout class they both discussed and encouraged proper form. During the weight segments we were instructed to add a bunch of load and sit up straight and tall. It was also suggested that we stop pedalling. Most slowly rolled their legs during this part.

Is there purpose to all of these extraneous movements?

Critics of SoulCycle (and similar) classes point to how non-cycling specific movements; jumps, push ups/rhythm presses, “tap-backs”, figure eights, etc… have no proven training value and/or diminish the potential training value of riding an Indoor Cycle… like an Outdoor Cyclist would. For those reasons, along with perceptions the some of these movements may be potentially dangerous, we're told we should not include these movements in our classes as they're “Contraindicated”.

Based on what I saw at SoulCycle (and other similar classes I've taken) my feeling is that critics are completely missing the point. IMO these movements are a critical part to the appeal of these classes. It is a thing of beauty, watching a room full of people exactly on the beat and rising and falling in unison. I've heard this described as “tribal” behaviour, similar to fans doing the ‘wave' at a sporting event. It's a very powerful way to connect a group of people together. And at the same time, these jumps are very challenging to perform correctly – which I feel is another reason for the success of SoulCycle that I explained in this post.

Soultime 

I found this element of each class interesting. After the weight segment, both Heather and Lindsay turned down the lights and described overcoming a challenge in their personal lives. Playing some trance like music, Heather explained how this week marked the five year anniversary of her sobriety and how appreciative she was of the support she'd received from SoulCycle and all of her regulars.

Lindsay did something a little different. She invited a man to ride her Instructor bike. Then described how she had lost her voice for 10 days and couldn't teach. She then put her arm around the man and explaining how he was the doctor who helped cure her vocal paralysis.

Both short speeches ended with loud applause.

This then segued into a time where we were all asked to reflect on some personal challenge of our own. We rode in near total darkness for a few minutes with just the music. From here the intensity built in a way to communicate how we could overcome whatever it was – leading into a final big effort to finish the class.

Closing time

Each class includes a three minute stretch/cooldown. How do I know it was three minutes? They both said so in their closing. With everything else tightly scripted, I'm guessing the class ended exactly on time. Here's where these Instructors diverged a little; after each did hamstring and lower back stretches while on the bike, Heather did most of her stretches off the bike. Lindsay did all of her's on the bike.

After we were told their upcoming class times and locations (there are 6 SoulCycles around the LA area and they both teach at multiple locations) we were thanked and encouraged to leave quickly. This may explain what didn't happen. I've been in classes like these where the “groupies” flock to the Instructors after class. I observed both pretty much alone after the immediate end of class. This gave me and Amy a chance to say hello to Heather and tell her that we were visiting instructors. She said she appreciated us being there and asked if we would be attending other classes while we were in town.

Overall impression of SoulCycle 

In case I haven't effectively communicated it here, Amy and I were very impressed by our experiences at SoulCycle. I participated in two classes, led by true professional Indoor Cycling Instructors who understand what their participants want from a class and they both delivered it.

With the exception of the horrible music (I hate Hip Hop) Lindsay played in the beginning of her class (she did win me over during her weight segment as she went around cuing proper form to multiple individuals), I didn't see anything that wasn't near perfect in the delivery of this experience.

Final note: I appreciate the 20 or so emails and Facebook PM's I received about part #1 – my preference would be that you leave your remarks as comments to this post. But if you're concerned about publicly expressing your views, your email or PM is still appreciated. 

John

Originally posted 2014-10-18 11:12:52.

Pulling back the curtain on SoulCycle – Part 2 The Class

MindBody Online App for Indoor Cycling, Yoga, Pilates and Personal Training Studios

Mindbody Online iPhone App

Want to use your iPhone or Android based device to schedule your next Indoor Cycling class?

There's an App for that® 🙂

I added the ® because Apple has trademarked that phrase.

Studio owner Bill Pryor has created an App for his customers at Spynergy Wellesley, Bill's Indoor Cycling Studio outside of Boston Mass. Spynergy customers can download the App for free, quickly review the class schedule and easily signup for a future class. The part I love most is how it adds the event your calendar, so there's no excuse for missing the class.

The App is made by TempoXSports and they can build a custom App for your Club or Studio if you're using MINDBODY Online to manage registrations – which is about everyone as far as I can tell.

Here's more about it:

The app your clients see will be similar in feel to what they are used to from booking through their browser-based systems.  Your app will let clients easily perform the following critical tasks from their phones

  • Sign-in to their MINDBODY existing account
  • Set up an account if they are new
  • View your schedule
  • Sign-up / reserve spots (reservations auto-posted to calendar / ical)
  • Read teacher and class descriptions
  • Check their account (visits, schedule, attendance, purchases)
  • Purchase any packages you are selling through MINDBODY
  • View special promotions (posted by you)
  • Share their booking details on Facebook
  • Contact you directly

 

Originally posted 2012-04-29 15:47:56.

Pulling back the curtain on SoulCycle – Part 2 The Class

Virtual Cycling Studio Program

Spinning Indoor Cycling Videos and DVDs
My friend Allen Jones from Epic Planet.tv – the company with the Epic Planet Indoor Cycling DVDs – has just launched a FREE Virtual Cycling Studio Program. It address a major pet-peeve of mine; getting a reduced price replacement DVD when you have one that's scratch, damaged or for what ever reason won't play.

I'll let Allen explain the program…

Virtual Cycling classes are taking the indoor cycling world by storm with instructors and studios all over the U.S., Canada, and Europe using epicRIDES to bring an exciting new dimension to their classes.

From Southern California to Maine… from Florida to Washington state… from Nova Scotia to British Columbia… and in Europe too… epicRIDES are wowing classes and giving both instructors and studios an exciting new way to differentiate themselves from the competition.

Here's what some indoor class students said about their virtual ride to Epic California – Mt. Baldy:

“I was really impressed.  I usually close my eyes when I’m spinning, but I kept looking up to see the scenery. I have to admit I took the last climb to my '10' and that damn clock on the screen was way too slow!”

“The Mt. Baldy ride was outstanding, as this is a ride I have actually done, so I could really relate to it. I was able to make this ride feel very real, as the video was very well done and made me feel like I was right there, doing this painful ride again. Two thumbs up to you and the producers.”

If you are an instructor or studio owner using or planning to use epicRIDES for your classes, we want to encourage your efforts! To do that, we are launching the Virtual Cycling Studio Program, which will provide member instructors and studios MANY special incentives and benefits, including:

  • Discounts on DVDs and downloads
  • Disk replacement program
  • Discounts on indoor cycling clothing
  • More to come…

To become a member, just complete their online signup form. There is no charge or obligation.

ICI/PRO Members receive a 30% discount on individual titles of Epic Planet DVDs. The discount code you need is here.

Originally posted 2011-09-17 05:07:32.

Pulling back the curtain on SoulCycle – Part 2 The Class

My Profile for the – ICI/Pro DJ Scott Melker Music Playlist Contest

DJ Scott Melker Indoor Cycling Music

DJ Scott Melker playing the Red Rocks Amphitheatre in Golden, CO

 

As many of you know I've worn many hats in the fitness industry,  I've been an Assistant General Manager, Operations Manager, Fitness Director, Triathlon Coach, Master Swim Team Coach, Master Educator, Personal Trainer, Group Exercise and Indoor Cycling Instructor.  Throughout my almost 25 years in this customer service industry I have heard many member comments, complaints and compliments.  Through these years I have grown a thick skin but the one comment that still cuts the deepest is when I hear that someone complains about my music.  Being an indoor cycling instructor has, forever, changed the way I listen to all music.  Music is now put into two categories; will this song work in class or not.  I'm on a never ending search for the perfect indoor cycling song.  This search reminds me of the story of Sisyphus from Greek mythology.  He was punished for chronic deceitfulness by being compelled to roll an immense boulder up a hill, only to watch it roll back down, and to repeat this action forever.  After I find the “perfect” indoor cycling song I feel I'm on the same journey at Sisyphus.  I find the song, listen to it, probably 20 times, find all the beat and energy changes, figure out a profile for it, listen to it another 20 times imagining my profile being used with the song, use it in a class, make changes, use it again in a class, perfect it, then when I finally push this boulder to the top of the hill and have produced the perfect mix of music, movement, rhythm and riding it's time to start this process all over again because riders are getting tired of this “perfect” song.

Around the same time John and Scott announced their “ICI/Pro DJ Scott Melker Music Playlist Contest” I was in a state of the dreaded “profile writers block” and I was told that a club member had commented about the lack of variety in my music.  Yes, at first I was offended, but then I thought maybe the announcement of this contest and these negative comments were a sign.  I decided to take on the challenge of using Scott's playlist and building the best profile I could.  This project was extremely challenging for me,  I'm usually a profile first music second type of class builder, this forced me to swap my way of thinking.  Scott's playlist included some songs that I never imagined playing in an indoor cycling class, when I first heard them I immediately put them in the song category of “will not work in a class”, but I was being forced to use them so I had to figure out how to make them work.  After countless hours of listening to Scott's playlist and tweaking my profile, I believe I have come up with a class that uses the artistry and energy of a playlist put together by one of the world's top DJs, while staying true to my scientifically proven teaching methods.

I hope you find this class profile both fun and effective, my class sure did.

I challenge you to step out of your comfort zone and create your own profile for this contest.

Click here to view contest details

 

 

A detailed class profile to print (Page 1)

A detailed class profile to print (Page 2)

A detailed class profile to print (Page 3)

A detailed class profile to print (Page 4)

ICI:PRO DJ Scott Melker Music Playlist Contest

TrainerRoad Profile of the following classes.

Screen Shot 2015-02-01 at 11.06.42 AM

Scott Melker's Playlist, to download Right Click > Save As / Save Target As to download. Open in iTunes and then you'll see this in your Spotify Local File folder.

 

Recording of me teaching this class profile in a class on a Spinner Blade Ion, Right Click > Save As / Save Target As to download on PC or Download Linked File As on Mac. Open in iTunes and then you'll see this in your Spotify Local File folder.

Originally posted 2015-02-01 13:16:49.

Pulling back the curtain on SoulCycle – Part 2 The Class

Tour de Pier is back with a goal to raise $500,000 for cancer research!

tour de pier indoor cycling fundraiser

Last year I had the pleasure of interviewing Michael Sadvec, co-owner of Fit On Indoor Cycling Studio located in Manhattan Beach, CA. Michael shared with us his plans for their upcoming Tour de Pier, which was a big success!

Tour de Pier is back again this year and Michael sent me a note asking for my help promoting the event. They're planning to raise a half million dollars to be distributed to the; Hirshberg Foundation for Pancreatic Cancer Research (pancreatic.org), The LiveSTRONG Foundation (livestrong.org) and Cancer Support Community (cancersupportredondobeach.org)

John,

I hope all is well!
Tour De Pier is right around the corner… May 18th! This year we should smash our $350.000 mark and are already at $256.000 with over a month to go. Goal is $500,000.00 (http://www.tourdepier.com/faf/home/default.asp?ievent=1086425) Mad Dogg Athletics is donating all of the bikes this year and we should be close to 300 or more. Would love it if you could give us a shout out.

This year they are partnering with a SoulCycle studio located in Greenwich, CT – where I see they've already sold out all of their available bikes 🙂 There are still spots open for the Mahatten Beach event – more info here.
You can learn more about Tour de Pier and possibly pick up a few ideas you could apply to hosting a charity ride of your own, by listening to this podcast

Originally posted 2014-04-10 09:53:47.