by John | Feb 24, 2018 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class
What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years – long before SoulCycle's launch in 2007? The research...
by John | Jan 31, 2018 | Best Practices, Instructor Training, Latest News
I woke up one morning thinking; the appeal of SoulCycle to women is eerily similar to golf's appeal to men. Amy and I rode a class at SoulCycle in Santa Monica, CA. I was working on a few posts about our experiences that I hope to have finished by tomorrow. But this...
by John | Jun 5, 2017 | Best Practices, Instructor Training, KEEPING IT FUN
Over the last couple of days I've remembered a few points that didn't make it into either part 1 or part 2 of my SoulCycle articles that I wanted to share today. 3 pound hand weights can get really heavy [wlm_private...
by John | Jul 19, 2015 | Engage Your Students, Instructor Training, KEEPING IT FUN, Your Fitness Business
Understanding WHY something “is” the way it “is” is fascinating to me. Outdoor road riders tend to be predominantly men… and Indoor Cycling participants are far and away women. So why is that? OK, I already know why – outdoor...
by John | Jun 27, 2015 | Instructor Resources, Latest News, Your Fitness Business
SoulCycle is preparing to go public with an IPO later this year. Indoor cycling fitness chain SoulCycle Holdings LLC has hired investment banks for a U.S. initial public offering expected to come later this year, according to people familiar with the matter....
