by John | Dec 9, 2022 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class
What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...
by John | Apr 22, 2022 | Best Practices, Engage Your Students, Instructor Training, KEEPING IT FUN, Master Instructor Blog
Amy and I are in Santa Monica, CA this week for the MINDBODY Bold convention. I knew I would have a bunch of downtime and did a search for classes near our hotel. Imagine my delight at discovering a SoulCycle just a few blocks away 🙂 We attended a sold out class there...
by John | Feb 9, 2022 | Engage Your Students, Featured Studios, Instructor Training
I'm really curious how you would respond; would you teach for SoulCycle? But before you answer, imagine you had the following conversation at the end of your last class... A women approaches while you're collecting your stuff. "Hi [wlm_firstname]." "My name is...
by Jim Karanas | Apr 28, 2021 | Master Instructor Blog
Update from John: This post was originally published in June of last year, shortly before we lost Jim. I thought Jim's wisdom could add to our current conversation about SoulCycle, so I'm re-publishing this today. By Team ICG® Master Trainer Jim Karanas Why would...
by John | Nov 10, 2019 | Instructor Training, KEEPING IT FUN, Master Instructor Blog, Presentation Skills
SoulCycle doesn't offer Indoor Cycling "classes" so much as they offer Indoor Cycling "productions" where the participants (if they choose) are part of the show. Not just as "extras" playing bit parts, but critically important actors and actresses in each SoulCycle...