The new SoulCycle iPhone App – It’s all about the Instructors and their music

The new SoulCycle iPhone App – It’s all about the Instructors and their music

Soulcycle iPhone App reservation

Love ‘Em or Hate ‘Em, there's no denying that SoulCycle is enormously successful and a driving force that's responsible for much of the excitement our industry. I visited SoulCycle last fall and participated in a few classes. The purpose was to accurately report on this juggernaut of Indoor Cycling.

The bottom line IMO, SoulCycle get's it. They understand their target market precisely – everything they do is directed at female non-cyclists who ride at SoulCycle multiple times a week.

More importantly, these non-cyclist ride year-round!

SoulCycle also understands that their Instructors are what make them so successful. Now that I was able to find and then download, the new SoulCycle iPhone App, it's abundantly clear that promoting each Instructor is the main focus of the App. Not only are they featuring Instructors, they've also added links to the favorite music each Instructor plays in class. Check out the bio page for “Stacey” who I just choose at random >

Soulcycle iPhone App song list

Each of those album thumbnails link to a sample in iTunes. Why not Spotify? Good question. My guess: everyone with an iPhone can play those tracks. Not everyone (yet) has Spotify. I also wouldn't be surprised if SoulCycle has an advertising agreement with Apple = they might be generating some ad $$$ every time a customer views an Instructor bio.

Where’s the new SoulCycle iPhone App?

Where’s the new SoulCycle iPhone App?

Where is the soulcycle iphone app can't find it in iTunes

Err, where's the SoulCycle iPhone App?

I'll bet somebody at Apple/iTunes is getting an ear-full this morning…

SoulCycle sent out an email this morning, announcing their new iPhone App. The email included this link to their App in the iTunes store… which of course opens in iTunes so you can download the software.

Except most people (like me) don't use iTunes to install an App. We download and install Apps directly from our phones.

Which is great as long as the App Store can find SoulCycle's App when a user (in this case me) searches for SoulCycle… which returns two available Apps, neither is the SoulCycle App 🙁

So I guess I'll have to go old-school and transfer it from my computer, before I can review it!

413 Update – I'm now seeing you can search and find this now in the App Store using your iPhone.

I say stick with your teammates

I say stick with your teammates

teamwork

I got this email last week – but I can't divulge who it's from for reasons you'll understand. 

2015-03-05_11-51-30

Here's one for you, John:

We've got a new instructor here who has been teaching for decades elsewhere, but is now only at our club. I get complaint after complaint about her from participants the days I teach. I have encouraged members to share their feedback with management, submit comment cards, etc.

However, I wonder, is it ok for me to also share the feedback I've been hearing with management? It's a situation where I don't know if I should wait and let numbers speak for themselves or say something.

Sent from my iPhone

Dear Sent from my iPhone,

I'm big on teammates respecting and supporting each other. So my short answer would be along the lines of the Golden Rule:

Do unto others, as you would have them do unto you

> leaving you with two possible choices:

  1. Say nothing to management
  2. Speak to the Instructor privately after taking her class and express your observations

I happen to know Sent from my iPhone personally. She teaches at a very upscale club, whose members are professionals. I'm sure they have high expectations for Instructors = their concerns/complaints are probably valid*.

*I say probably valid, but you can never be sure. I'll never forget years ago I had female members tell me about a “horrible” new instructor. So I went and took her 9:30am class > which was filled with housewives. It took me exactly 3 minutes to figure out what was driving all the complaints. The new Instructor was; young, thin, attractive and had a very “perky” personality. There wasn't anything wrong with her class, except that she had the misfortune of replacing a very good looking male Instructor 🙁

IMO Saying nothing is always best

Staying out/away from situations like this is the best tactic you can take as a professional. It will also demonstrate your character as a solid human being. Unfortunately, there are plenty of people who live for the drama and attempt to drag you into what would amount to throwing your teammate under the bus.

I don't feel what another Instructor does, or doesn't, do is any of my business. I hear stuff about other Instructors and classes all of the time. I try to keep my responses limited to, “I'm glad that you enjoy my class”.

Flip this around. How would you feel if another Instructor was “reporting” on you, based on comments from others?

Hearsay is inadmissible in courts for a reason

Hearsay, which literally means; “I heard him say…” is a form of gossip. Gossip that is often destructive to others and deadly to a small team of Instructors, or co-workers of any type.

If I was an owner or manager and another Instructor came to me with “concerns” they've heard from members, I wouldn't listen to them and my opinion of this person as a fitness professional would go down. Then I'd probably begin to wonder what he/she is saying about me, when I'm not around 🙁

We all need to be able to trust and depend on each other. Amy and I travel frequently = we needs subs. We are totally dependent on the comradery of our team to cover classes. If I heard that another Instructor was trash-talking me, or another on our team, I sure won't go out of my way to help them.

Why are you telling me this?

A good question to ask yourself, am I doing something to cause these comments?

I'm always curious when I hear that person “A” felt it necessary to report to person “B”, about person “C”. I don't feel that's normal. Something is causing person “A” (your reporting member) to come to you about one of your co-instructors. Any idea what it could be?

For example > are you telling riders during class, “I'll never tell you to do _______________  in class because its; dumb/unsafe/contraindicated/will cause your hair to fall out/etc…?

If you are, what's the purpose of saying it?

If you feel you need to get involved… get involved

There's nothing wrong with acting on the concerns you're hearing, to decide if they're legitimate. But you need to experience them first hand… as in go and take the class yourself.

After hearing for years about the untrained Instructors and dangerous classes being taught at SoulCycle, from people who have never set foot in a SoulCycle studio, I spent the money, took two classes, and reported on what I experienced in this series of articles. NOTE: There's a reason that studio fills nearly all of their 60 weekly classes (with 60 bikes) in a city that's 80 and sunny nearly every single day > Santa Monica, CA.

Stay incognito and keep an open mind

If you came to take my class, (and I don't know you) I would prefer that you acted like any other member. Please don't tell me, “Hi. I'm one of the Instructors here at XYZ Fitness!” Most of us will feel/act different when we know one of our peers is watching us.

Jump on a bike in the middle of the studio and do your best to be one with the class. If everyone is doing rhythm presses, except you, you'll stick out like a sore thumb. Worse if you just sit there motionless, with a defiant look on your face.

Take a few mental notes… some positive and some you felt were negative.

Then before you approach the Instructor, you need to do some honest soul searching.

Is it really my place to critique this Instructor?

What was really so bad about the class?

Did the participants enjoy the class?

What positive result will come from expressing my unsolicited opinions?

If you can get beyond all of that and still feel you need to pursue this with the Instructor, I can't help you.

My instinct is to stick with and support my teammates.

 

 

 

 

Product advertising to women through Indoor Cycling

Product advertising to women through Indoor Cycling

advertising to women through indoor cycling

Totally random observation…

You know we've gone mainstream when a large advertiser like Gillette, begins connecting their products to Indoor Cycling.

I ran across this article today in the online version of Shape Magazine. Seems like a typical bit of content designed to attract readers who have an interest in SoulCycle / Indoor Cycling.

Sure, sitting on the stationary bike and powering through a brutal “hill” climb in an indoor cycling class can be super challenging, but new research shows you’d be better off getting out of the saddle–even if that slows you down a bit. A recent study in The Journal of Strength & Conditioning Research found that standing climbs and “runs” provide the greatest cardio response in spin class (compared to sitting) even when you're not pedaling at your max effort. (Check out 8 Benefits of High Intensity Interval Training.) You should, however, be sure to maintain good form while standing–if you get hurt, you won’t be able to ride seated or standing! Take these four tips from Kaili Stevens, a SoulCycle instructor in New York City, to heart next time you hop on the bike.

This article is correct – we reported last year about a similar study conducted by Dr. Len Kravitz at the University of New Mexico that came up the same conclusions.

What caught my attention wasn't the article itself, but the image of a very fit and serious women riding a time trial bike – she's even wearing an aero helmet. The background gives the impression of power and speed. And there at the bottom of the image is an ad banner for a women's razor. That made me smile 🙂

I'm willing to bet that this post was created specifically as an advertisement for Gillette. Online magazines exist for only one reason, to make money. The bulk of their revenue comes from advertisers. Publishers like Shape have small armies of creative people who dream up ways to build promotions around advertisers. This article is a great example.

So my question for you. Is Indoor Cycling becoming mainstream a good thing?