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SoulCycle may be to women – what golf is to men

SoulCycle may be to women – what golf is to men

by John | Jan 31, 2018 | Instructor Training, Latest News, Presentation Skills

I woke up one morning thinking; the appeal of SoulCycle to women is eerily similar to golf's appeal to men. Amy and I rode a class at SoulCycle in Santa Monica, CA. I was working on a few posts about our experiences that I hope to have finished by tomorrow. But this...
SoulCycle may be to women – what golf is to men

A few additional thoughts and observations on SoulCycle

by John | Jun 5, 2017 | Best Practices, Instructor Training, KEEPING IT FUN, Presentation Skills

Over the last couple of days I've remembered a few points that didn't make it into either part 1 or part 2 of my SoulCycle articles that I wanted to share today. 3 pound hand weights can get really heavy [wlm_private...
Interesting Marketing Info – Why Women Prefer To Ride Indoors

Interesting Marketing Info – Why Women Prefer To Ride Indoors

by John | Jul 19, 2015 | Engage Your Students, Instructor Training, KEEPING IT FUN, Your Fitness Business

Understanding WHY something "is" the way it "is" is fascinating to me. Outdoor road riders tend to be predominantly men... and Indoor Cycling participants are far and away women. So why is that? OK, I already know why - outdoor cycling has an element of risk that's...
Would You Invest In SoulCycle?

Would You Invest In SoulCycle?

by John | Jun 27, 2015 | Instructor Resources, Latest News, Your Fitness Business

SoulCycle is preparing to go public with an IPO later this year. Indoor cycling fitness chain SoulCycle Holdings LLC has hired investment banks for a U.S. initial public offering expected to come later this year, according to people familiar with the matter....
The new SoulCycle iPhone App – It’s all about the Instructors and their music

The new SoulCycle iPhone App – It’s all about the Instructors and their music

by John | Apr 19, 2015 | Best Practices, Instructor Training, Your Fitness Business

Love 'Em or Hate 'Em, there's no denying that SoulCycle is enormously successful and a driving force that's responsible for much of the excitement our industry. I visited SoulCycle last fall and participated in a few classes. The purpose was to accurately report on...
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