by John | Oct 30, 2014 | KEEPING IT FUN, Master Instructor Blog, Music
I collect stuff; articles, observations, suggestions and random ideas that I feel could make for an interesting post or interview. Not everything is worthy of the time needed to research and craft into an article – but I feel are still worthy of sharing. Here are the latest:
Why So Many Women Are Crying at the Gym?
Great question and this article in Time Magazine explains a bit more of why many women love SoulCycle classes:
For a generation of stressed-out working women, exercise is as much about emotional release as it is physical training.
You could go to therapy — or you could hit the gym. Women are getting teary in SoulCycle, and misty-eyed at Pure Barre. They are letting out wails in yoga and rubbing the shoulder of the weepy woman next to them at CrossFit. “I think people have started to notice that their clients are just showing up to class and just unloading, and so they’re tailoring their classes to create space for this,” says Hayes, who is a pilates instructor by day. “When I take private clients I end up feeling like a therapist for them.”
These fitness instructors aren’t trained in that, of course. But they’ve probably been there.
It’s not an accident that just as you’re starting to relax, coming down from the adrenaline, you’re blasted with a throaty ballad. Those playlists are meticulously constructed. “I’ve been teaching for almost 20 years, so I’ve basically seen it all: crying, laughing, throwing up, overheating,” says Stacey Griffith, a Soul Cycle instructor. “There are moments in the class that are directly programmed for that reason — but it’s not like we’re trying to get people to cry. We’re giving them the space to step outside of themselves.”
I noticed and reported on these “moments” in both classes I took at SoulCycle. They are part of the class profile and appeared to be a powerful component of the class.
Great example of how mixing in key can create energy
I was reading this article in the WSJ ANATOMY OF A SONG How the Kinks Roughed Up Their Sound If you're an old Kinks fan you'll enjoy learning how they created their special sound in the days before digital music – poking holes in the speakers with a knitting needle.
Near the end of the article Ray Davies, the song’s composer and band’s lead singer, makes a reference to key changes in the song The Kinks — You Really Got Me and the effect they had:
Once teens saw us and heard our metallic sound, the excitement built and the single took off after its release the following week. Part of what the audience was responding to was the song’s key shift from G to A. The more natural and melodic place for the song to go was from G to C or D. But I wanted it to go to A, which was quite revolutionary then. There’s something about that full step up that feels like acceleration and raises the excitement level. The progression actually made me shudder when I originally came up with it.
Turn up the volume, and listen to with your eyes closed – do you hear what he's describing? Are there time in your class where a similar change could be valuable?
http://youtu.be/S7ffgqjcH40
Will women be wearing corsets in your class soon?
I hope not. It seems that fitness expert Kim Kardashian has started a trend called “waist training” using an old fashion corset and many of her followers are lacing up these devices of torture and giving it a try:
However, “own photos” seem to be a big part of waist training. And so I decide to wear the corset to spinning class and possibly take an own photo afterward. Apparently, this is what Kim Kardashian does: She waist-trains at the gym, then she takes an “own photo.”
I don’t really like spinning that much, but I go to this particular class because it’s very leisurely. For example, we keep spinning to “California Love,” which is kind of slow. Every song is the pace of a stroll in the French countryside.
Before I go to the gym, I put my corset on under a gigantic shirt. It’s slightly easier to put on today. Perhaps I am training my waist? I can even walk to the gym without getting too winded.
Unfortunately, actually spinning is a bit harder. I am only one minute into “California Love” when I start feeling very out of breath. I unbutton the first snaps of my corset. Then the spinning instructor puts on “Bang Bang” by Jessie J. She has never done something like this before, and I am quite displeased. What an energetic song. It’s almost entirely screaming. My corset can’t stand the stress. I start unsnapping more buttons under my huge shirt, even though everyone in spin class is looking at me, wondering what I am doing under the shirt. I throw the corset near my bike. I do not take an own photo. I decide to take a couple of days off from waist-training.
I'd love to hear if/when one shows up in your class 🙂
by John | Oct 14, 2014 | Best Practices, Engage Your Students, Instructor Training, KEEPING IT FUN, Master Instructor Blog
Amy and I are in Santa Monica, CA this week for the MINDBODY Bold convention. I knew I would have a bunch of downtime and did a search for classes near our hotel. Imagine my delight at discovering a SoulCycle just a few blocks away 🙂
We attended a sold out class there Sunday morning at 9:00. The Instructor's name was Heather P and it was very easy to see why people (primarily women 20-40 years old) are in love with these classes.
I also attended a second class (about 85% full) on Tuesday 10/14 with a different Instructor. Please keep in mind that what follows is my first hand experiences, based on taking two classes at the Santa Monica location.
It's all about the details.
The whole experience (registration, welcome, pre-class, the class, post class) had me understanding why they are so successful. SoulCycle is a well-oiled machine designed and scripted to deliver their product very efficiently. Their attention to detail is remarkable and IMO a large reason for their success is based on how well they appear to have refined (and execute) even very small details.
I've got a lot to tell you – I may end up breaking this into a few posts – so lets get started.
Registration
First time participants get a discount ($20 vs $34) and free ($3) shoe rental – but you can't sign up online if you want the deal – you need to call the studio directly. A very pleasant young lady answered the phone, asking me my questions (mine was; “who's class should I take?), took my information and smoothly asked for my credit card info to confirm my appointment.
So why do you force me to call? I'm on your website. You could easily provide a “first timers click here” button, but SoulCycle wants me to call them. WHY? I've been thinking about this question since last week. Probably overthinking it. They say the simplest explanation is typically the right one: SoulCycle wants to make a personal connection with their customers right from the beginning – before they ever set foot in their studio.
A nice touch – would that make sense for your studio?
After getting the recommendation to take Heather P's class, I was asked where I wanted to ride. I asked for two bikes near the front – they reserve the front row for regulars I think. This is important as these experienced riders tend to lead the class as Heather was off the bike for at least half the class.
After the call I received a series of emails; a CC receipt and a Welcome to SoulCycle email that included the image above.
Welcome to SoulCycle
Amy and I had a short walk from our hotel and I have to admit I was a little apprehensive about the experience I was about have. There were three, friendly, young people behind the counter. We introduced ourselves and one of the attendants found our names on a printed class attendance list. Next to each of our names was a purple check mark, indicating we were first time riders. Another nice touch – this list was given to the Instructor so she would know who's new and she made a point of greeting us before class started.
What else can we provide for you two? I had purposely left my bike shoes at home, preferring to try out their rental shoes. I gave her my shoe size and she quickly handed me a pair of generic road shoes with LOOK cleats. LOOK cleats? Not SPD's? That didn't make sense to me and I wasn't able to get any information about why LOOK instead of SPD. Amy's idea was that LOOK cleats maybe easier to get in & out of?
Key Studio Room Details
Arrow pointing out Instructor monitor speaker
By all appearances, the studio is exactly the right size for the 60 cycles they have. There isn't room for anything else! Each bike is set very close to the others in the row. The rearward end of the seat slider in front of me sits right below the end of my bike's handlebars. The back 4 rows are raised theater style.
Some people might not like how cramped this studio is. My initial reaction was just that; too many people squeezed into a small space. But by this time I was seeing how SoulCycle doesn't appear to do anything without a purpose. As I watched the others ride, it became obvious that the closeness (we're all part of the same tribe) was another part of the charm that is this brand + with each bike potentially bringing in $2,000 a week, I'd pack them in as well plus have a few hanging from the ceiling if I could find a way for a person to ride it!
- Rubber flooring – what a relief to have something other than slippery polished stone or bamboo flooring to walk on wearing cycling shoes 🙂
- Instructor monitor speaker – even though this is a small space, having a monitor speaker (so the Instructor hears & can adjust her mic/music ratio) is crucial for keeping your vocal cues intelligible along with loud music.
- Those candles are electric – which was a bit disappointing. Here I kept hearing about the candles – maybe they are real at some of the other studios.
- Two exits – a small thing but I've been frustrated in other studios trying to get in or out.
- Ventilation – minimal and yet it never felt stuffy… nor did the mirrors fog up like I certain LifeTime club I'm aware of.
The SoulCycle Indoor Cycle
Amy wasn't crazy about the saddle and I didn't notice either way. About 70% of this class was standing so it really didn't matter.
I don't think you can buy enough for a full studio, but you can purchase the Indoor Cycles used at SoulCycle studios for use at home. These cycles are of their very own design and my understanding is that they're manufactured in the same factories that make other brands.
Conventional weighted flywheel with friction resistance. These things are very heavy bikes = solid and stable. The ride is very smooth and I found the resistance very progressive. There's no computer/console of any type and the only thing out of the ordinary are the cages that hold your weights. Every bike uses reversible LOOK/SPD pedals. There is no shoe basket option for using fitness shoes – an important detail as I'll explain in a moment.
I quickly found a setting that had me comfortable in and out of the saddle. Amy said she got close, but didn't feel completely right and she wasn't a fan of that sculpted saddle. I should note that we didn't identify ourselves as Instructors, but I was wearing Pearl bibs which obviously identifies me as someone with some level of bicycle experience. Although we were told at check-in that someone would be there to help set us up, no one did. There were three assistants in the room, so my assumption is that if we had looked clueless (or asked) someone would have been there to help.
Key Bike Details
- As you can guess, you move around on the bike a lot in these classes vs. more cycling specific formats. The rock solid stability of the SoulCycle bike instills a lot of confidence in the rider that it isn't going anywhere. After the class I tried lifting one end and those things must be made out of cast iron they're so heavy. Every bike was spotless and appear to be very well maintained despite 60+ classes offered there each week.
- If you're going to move around safely, it's important that your feet stay connected to the pedals. The LOOK cleats on my bike and SPD's on Amy's bike were adjusted quite tightly, requiring more rotational force than typical to release. You don't want your release settings too high on a road bike, but to me, tight = safe indoors.
Before taking this class, I had looked at shoe rentals as a convenience you offer to riders. Now I recognise that having a policy where everyone is securely clipped in would be a real safety enhancement. Shoe baskets (AKA Toe clips) may be more accommodating for new people, but they're truly a pain and could actually have potential safety issues when compared to cleated shoes:
- Cleated shoes offer a very secure, positive engagement vs. shoe baskets that may or may not be fastened securely – or stay fastened if the strap isn't routed correctly through the capture mechanism.
- Cleated shoes have better foot alignment – how your foot is positioned on the pedals can have a big effect on your knees. Don't believe me? Next time on the bike rotate your heals in and watch where your knees end up. Knee over pedal needs to be in two planes; fore/aft and side to side.
- Cleated shoes control the position of the ball of your foot over the pedal spindle – this can vary wildly with different size feet in shoe baskets.
- Cleated shoes have solid bottoms = much more comfortable when standing regardless of how much out of the saddle riding you do.
If your studio offers unconventional classes similar to SoulCycle, I see a policy of only allowing cleated shoes as a Best Practice to ensure your riders safety + at $3.00 a rental (your first class rental is free) it could be a nice source of additional revenue.
Details about the classes are here in part 2
by John | Jun 4, 2014 | Engage Your Students, Instructor Training, Master Instructor Blog, Promote and Build Your Class
I wish I had taken notes or recorded Barbara Hoots' presentation from WSSC last weekend. Barbara's session was entitled, ” Studio Design: Creating Emporiums to Increase Profits.” The room was filled with eager fitness entrepreneurs looking to open a new studio or remodel an existing one. What Barbara said in her introduction was priceless.
I'm paraphrasing her here:
Can we all quit bashing SoulCycle now? Without the excitement they've created, most of you wouldn't be sitting here, energized by the prospect of opening and running your own Indoor Cycling studio.
Now I don't have any firsthand experience with CrossFit, but I do understand that they have been similarly disparaged by various “fitness experts”, for a multitude of supposed sins toward their members. I came across this article CrossFit Bashers, Can You Be More Constructive? written by Eva M. Selhub, M.D. in the Huffington post today. As I read it, it became clear to me how you could easily interchange CrossFit with SoulCycle.
It opens with…
Apparently people like Erin Simmons, who hate CrossFit didn't read my article on how CrossFit saved my health, nor have they considered the broader implications of how this fitness program may be helping tens of thousands (and maybe more) of people get healthy and happy.
Erin is just one among many who have made headway bashing CrossFit as being a sport that causes too many injuries, is overwhelmed by poor coaching or thoughtless programming, and, oh yes, for being a cult. And though there is some validity to some of what I have read, and I am happy to stand corrected on any point, it seems to me that these opinions are personal, ego-based vendettas written by people who feel the need to shout out warnings on subjects that are not completely substantiated by research or fact.
It's really incredible to me. Really. I've been practicing medicine for close to 20 years and none of us have figured out a way not only to get people motivated to exercise and get fit, but to stick to it. CrossFit is not the problem folks, obesity is. We have an epidemic of obesity that is not only propelling the rising costs of healthcare, but also morbid problems like metabolic syndrome, heart disease, cancer and diabetes. The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008 U.S. dollars. The medical costs for people who are obese were $1,429 higher than those of normal weight.
Dr. Selhub goes on…
Let's start with bashing factor number one: CrossFit (CF) is dangerous because of the injuries:
This seems to be the most popular, though there is no current literature that validates that CF causes more injuries than any other sport. You can get injured skiing, running marathons, playing football and yes, the new research is pointing to injuries from yoga.
I personally am more worried about the broad health implications of the increased morbidity and mortality associated with poor fitness and not being able to get up from sitting on the floor.
Perhaps it is more important to shine a light on the notion that injuries are occurring because people are actually exercising and talking about it? I don't know about you, but in my clinic, I hear more complaints of injuries people are sustaining from walking up the stairs because their knees can't handle carrying the heavy weight of their body.
If people actually like to run, do gymnastics, play basketball or become active in any sport, you are going to see more widespread injuries because being active and inactive come with risks, risks which can be avoided with proper education and learning to be mindful of one's abilities and the body's needs, instead of allowing the ego to run the show.
So if I were to pull out the value of this argument, I would surmise that the real concern is that novices and people who don't know their fitness levels are pushing too hard, too fast and getting injured. It seems to me that the solution is asking people to be more mindful and educated, to put their egos aside and understand their fitness level and set appropriate goals, and take into account that the fitness program also involves days of rest and recovery, appropriate sports and life nutrition, and self-care.
Oh wait a minute, CF already advocates that.
Read the rest here 🙂
by John | Oct 28, 2013 | Your Fitness Business
We're seeing a crazy number of new small/independent/boutique studios opening all over the world – which is awesome. I love being part of a growth industry, not to mention how all these new studios need Instructors!
But what's driving all this growth? I know that a whole bunch of studios have opened, who's owners will tell you that their initial motivation came from hearing my first interview with Bill Pryor/Spynergy Consulting; Start Your Own Indoor Cycling Studio from 2010.
But there has been another force at work in our industry; SoulCycle.
Google Trends is an interesting service where you can observe the popularity for a particular subject over time. The data is based on mentions in prominent media and Google searches. You plug in a few search terms and Google displays a trending line to show the popularity of the topic and easily compare with other searches.
So here's a comparison between the search terms; Soul Cycle and Spin Class – with apologies for omitting the ® which isn't normally used in an article or search.
Through the wonders of technology, Google makes it possible for you to see and interact with the results.
Admittedly, I needed to try a few different search terms before I found this one that I feel most accurately reflects the impact SoulCycle has had on the popularity of Indoor Cycling. “Spinning” alone doesn't work as there are too many uses of the word that don't apply. I did try to add Flywheel into the mix, but there are very few mentions of searches.
Google's data only goes back to 2004 – it would make this more interesting if we could see back before then. The graph does show “Spin Class” as relatively flat until the first mention of SoulCycle in the fall of 2005. I'm not sure we can draw a direct correlation (but I'll try anyway) to the noticeable uptick around the time we launched ICI/PRO in the fall of 2009 and then again around the time of Bill's interview in 2010 🙂
Love them or hate them, SoulCycle has had (at least by this method) a hugely positive effect on the visibility of Indoor Cycling and small studios.
