There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
Congratulations to ICI/PRO contributor Dennis Mellon who was recently hired by Stages Indoor Cycling as a Master Educator!
I love helping Smart / Talented people become successful and in this episode of the Podcast Cameron Chinatti, Stages Indoor Cycling's Education Director, explains why she choose Dennis to become the latest addition to their Master Educator team.
Interested in Dennis to come to your facility and train you in the effective use of Power in an Indoor Cycle class? You can contact Stages here.
During the introduction, I sheepishly remember that last week marked the 6th anniversary of the Indoor Cycle Instructor Podcast! Just once I'm hoping to realise another year has gone by, in time to make a bigger deal out of it 🙁
I was serious about what I say near the end of our interview. If you feel you have the “Right Stuff” to be a Master Instructor for a major brand or would just like to raise your stature an/or authority in our industry, please contact me. Dennis joins a list of multiple people like; Tom Scotto, Doug Rusho, Chuck Cali and others who have advanced their careers through their involvement here at ICI/PRO.
I find it fascinating to watch all the posturing going on in the digital music delivery business. It all started with iTunes – who ruled the legal, digital download space for years. Multiple services (ZUNE, Rhapsody, Napster, etc…) have tried, and failed to take more than a tiny amount of market share from Apple.
But that's all changing because of Spotify, Deezer and a little company called Google. The article below opened my eyes to why.
In an interesting turn of events, Apple is reportedly considering opening up and launching their own streaming music service to compete with the likes of similar services like Spotify and the newly released Beats music. In addition to this they are apparently considering launching an Android app for the streaming service to go along with the launch of the service itself, all in an effort to attack the declining sales of US iTunes music downloads according to sources that are close to the matter. People still use iTunes? All jokes aside, it has been difficult for apple to compete with services that offer streaming music at a low price, as the music libraries are competitively similar in size, and listening is unlimited, all for a small monthly fee. Downloading the same number of songs through iTunes that you would have at your disposal with a service like Spotify would take massive amounts of money, even with most songs on iTunes being available as singles with most as low as $0.99 a hit.
It’s interesting to hear these possibilities as Apple and iTunes have always been known to be a partnered exclusive company and service. While Google’s popular Google Play Music is available on multiple platforms including Mac, Windows, Android and iOS, Apple’s iTunes is only accessible to those who use iOS devices or Mac computers. They have effectively closed themselves off from other possibilities for quite some time, and it used to work for them when they were the dominating force in digital music. With the iPod reaching its end of life though, and a myriad of subscription based music services available on virtually any platform you can think of, Apple will have to find a way to take the once reigning king of music services and transform it if they want to compete.
So I did some quick research to see how Apple's iOS competes with Google's Android market share for portable device sales.
… If you look at the raw numbers for sales market share between Android and iOS devices, Google seems to be dominating the space. In Q4 2013, Gartner reported that Android had 77.8% worldwide market share while iOS had only 17.8% share. One quarter prior, Android had 81.9% and iOS took second place with 12.1%. It is worth noting that, according to ComScore, iOS market share in the lucrative US market is about 40%, while Android accounts for around 50% of US sales. The problem with these numbers is that the do not take into account the fragmentation that Google has allowed with the Android platform.
What goes around…comes around
One of the legacies of Steve Jobs was his/Apple's decision to keep iTunes exclusive to iDevices (there is no iTunes App for an Android phone). While this worked to Apple's advantage for years, they now find themselves becoming uncompetitive now that Spotify and Deezer have Apps for both iOS and Android phones.
So what does this mean for you?
Choices, lots of choices for digital music coming with fewer restrictions on how you'll be able to build, share and then deliver great music to your classes. Many of us found Spotify to be revolutionary – it completely changed my views about renting vs. buying music. But now Spotify is SOP (standard operating procedure). I'm guessing that a few years from now we'll be using a music service that doesn't even exist today and we will access it using a device none of us has even seen.
And we can't wait to help you understand how you'll use it in your class 🙂
2013 Tour de France champion Chris Froome became the first person to ride a bicycle under the English channel! Froome started at the entrance of the Eurotunnel's service tunnel in Folkestone, England and emerges in Calais, France to the cheers of his team. How cool is that?
Finally a Heart Rate strap with both Bluetooth and Ant+ connectivity 🙂
I've been using a new TICKER Heart Rate Monitor straps – I'm excited to tell you about them + they'll be awesome used with the new Apple Smartwatch.
The guys at Wahoo Fitness emailed me today about their new line of HR straps that send out both BLE (Bluetooth Low Energy) and Ant+ frequencies. About time someone thought to offer both in the same monitor strap!
Up until now, your decision about what monitor strap to purchase was based on what device you wanted to connect with:
I want to connect to my iPhone / smart phone = you buy a bluetooth strap. Bluetooth is the only signal your phone can pair with.
I want to connect to a Garmin bike computer or use the strap with Performance IQ's display system = you purchase an ANT+ strap.
This new TICKR strap has both Bluetooth and ANT+ and it doesn't cost anymore than most single frequency straps – that's awesome in my book!
They've solved a second problem
How many times have you felt like saying; “IS THIS DAMN THING ON?
No Heart Rate strap, that I've ever seen, gives you any understanding that it's working. Is the battery good or dead? Do I need more spit to get it connected? I'm seeing that these new TICKR straps have two colored LED lights to show the TICKR’s device connection and heart rate detection – more awesomeness – and no more wasted trips to Walgreen's to buy one of those ridiculously expensive little flat batteries, when that isn't the problem.
I can't wait to try one and will update you once I have.
Courtney Lee has me all fired up about Facebook! It occurred to me that there wasn't anything there for owners and managers of Spinning® / Indoor Cycling studios. So we've created the official Facebook Group for studio owners and soon to be studio owners 🙂
