Christian Noni was recruiting Spinning Instructors at WSSC.
His homemade “I'm Hiring” badge got my attention as Christian Noni walked by me at WSSC. As the Executive Fitness Director for Revelry Indoor Cycling and Fitness, Christian has a problem that I heard expressed multiple times this weekend; where do I find quality Instructors in my area? It's not like they're sitting around, waiting for me to launch my new studio 🙁
The options are limited
Let me know if I'm missing any here – I'm thinking there are only two realistic options:
Recruit existing Instructors from other health clubs.
Develop/grow your own… and then take really good care of them so they stay.
The recent brouhaha over Soulcycle banning Instructors from their classes, suggests that many fitness businesses are getting protective of their prized positions – popular Instructors. Rightly so. Despite all the interest and effort being invested in rider metrics, video display systems, fancy studio designs, ect… the life blood of a successful studio is you – the Instructor.
Recruiting may work, depending on where you're located. Most big-boxes that I'm aware of don't require exclusivity agreements (just don't get caught mentioning you also have a class down the road) so a few Instructors may be willing to join your team. Word of a new studio in town tends to travel fast. As soon as you've signed your lease you should have signage up in the windows advertising your needs. Barbara Hoots told me all this was very inexpensive to design and have printed at a local sign shop.
Attractive signage is a must while you're building out your space!
Many of these new studio start-ups are filling an unserved fitness need in a community, so unfortunately not every city has other clubs to draw from. Which leaves… develop/grow your own as the better long term solution.
Barbara Hoots gave a wonderful presentation here at WSSC, where she demonstrated how successful businesses are continuously; NEW, IMPROVED & IMPROVING. She used the example of OREO cookies, which to my surprise, were first introduced in 1912. A 104 year old brand and they are still offering new and/or improved versions of Americas best selling cookie. My take away from Barbara's session was that studio owners need to be continuously developing NEW Instructors and of course IMPROVING those you have in place.
While I was chatting with Christian, he explained how finding prospective Instructors was just step one. He's planning a comprehensive training program for every new hire that he's developed with the help of his friend and mentor Lawrence Biscontini.
In case you missed my pair of very entertaining interviews with Lawrence, you can find part one here. Part two's here.
Christian told me he's open to sharing his Instructor training plans and we're scheduling an interview in the next few weeks.
Now I'm off to find my PST – (Personal Spinning Threshold) with MI Janet Toussaint!
As the fonder of multiple fitness programs for Moms; Stroller Strides®, Body Back® and Fit4Baby® – Lisa Druxman knows all about creating a Tribe of people passionate about a fitness business.
Lisa Druxman created Stroller Strides in 2001 after the birth of her baby. With over 1,300 locations nationwide, it offers moms an opportunity to get in shape, meet other moms and have fun with their baby. Since then, we have released Fit4Baby, our prenatal fitness class and Body Back, our workout for any stage of motherhood. All of our programs give women the “Strength for Motherhood” and together create FIT4MOM.
Helping YOU to make strides in fitness, motherhood, and life! ®
Our Values:
We will help moms achieve their ultimate potential, both physically and emotionally.
We will offer support and education for moms.
We will inspire moms to reach optimal health and well being.
We will inspire children to emulate their moms and make fitness a part of their lives.
During the interview Lisa and I discuss the importance of Starting With Why – it's what your Tribe will connect to, Here's a presentation from author Simon Sinek where he explains the process of finding your Why!
Can't say I'd blame anyone for wanting to ride outdoors.
Are you faced with this dilemma, now that Summer is here?
Hello John,
Thanks for your speedy response.
Here is my question with a little ‘back brief' first; I live in Bend, Oregon and teach indoor cycling classes (and other types of GX as well) at the premier health club facility in my region. I have taught here for many years and can confidently say that we experience a seasonal trend in class attendance that is affected by the onset of beautiful weather! Much more so than I have seen while teaching in my other home, Southern California.
Management typically responds to this trend by cutting classes until the Fall to save on payroll. As an instructor I have learned to accept this and indulge myself in other, more self focused, activities; but in all honesty it is disheartening. Other instructors concur. I wonder if this topic is familiar to you? Have you had similar conversations with other instructors? Any insight you, or others might offer?
Really appreciate your time and expertise, and I want to say that I am a huge fan of ICI/PRO! So glad I discovered you while podcasting 🙂
In Health,
Tina
In a bit of serendipity… I received this email from my Dept Head only a few hours after Tina's.
John,
I am reaching out to get your thoughts on if you think it is worth/ideal to offer both the 6am and 5:30pm indoor cycle classes for June-August? The last think I want to do is disappoint any of our members, but I also want to be realistic with the horrific winter we have all experienced. I am not 100% sure what the participation has been like for both classes lately?? I do feel/think that many would rather be outdoors once the sun and heat really arrive.
I look forward to hearing your thoughts.
Thank you.
Tamara
I can understand how you could feel disheartened Tina. I've experienced a cutback in classes during the Summer for as long as I have been an Instructor, so this email to me was expected. You almost have to start from scratch again, building your class in the Fall. I find myself needing to re-learn many names after the Summer and it typically takes me weeks to get back the level of rapport I enjoyed the previous season.
My response was to agree to drop the evening class at the end of May, leaving me with just one class a week. This could be a problem as Life Time has a two class per week minimum to retain your status as an employee. Thankfully in my case it isn't. I lead two scheduled outdoor rides each week (Saturday and Sunday – join me if you can) and those rides are counted as classes.
If they won't come to you inside > could you go to them outside?
If getting outdoors, after a (I'll use Tamara's words) horrific winter is what your members really want, then why not applya little bit of “out of the box” thinking here Tina? And by “out of the box” I mean it literally – is there a possibility you could create a class that's held outdoors and not in the studio?
Your participants still want to be active, so how about…
Holding your Indoor Cycling class – outside?
You're a Group Fitness Instructor – could you offer a park class?
Maybe a Summer boot camp with all the activities help outdoors?
If you ride outside, why not start a group ride? Or find a group you could join?
John Manrique from Revolutions Cycling Studio in Jupiter, Florida joins me to explain how his riders have pedaled 200,000 miles. Along the way John and his wife Michelle have really forged a connection with their riders.
Since opening in December 2012, the folks at Revolutions Cycling Studio have been doing one thing: pedaling. A whole lot. As the only studio in Jupiter that exclusively offers indoor cycling (aka “spinning”) classes, Revolutions' founders Michelle and John Manrique estimate that the more than 11,000 individual rides completed over the last eighteen months will reach the 200,000 mile mark in May.
“We started Revolutions based on our shared passion for indoor cycling,” said Michelle, who along with husband John, moved to Jupiter in 2001. “Since there wasn't a ‘cycling only' place in town, we saw an opportunity to open a studio for people like us who like to ride hard and get a great workout in a fun, family environment.”
During our interview, John offers a number of great ideas you can implement to reward your riders – such as the special t-shirts shown above.
For those of you who aren't an “Excel Spreadsheet Geek” like John Manrique, there are simple options for collecting and disseminating rider data collected from these indoor cycles with power; Keiser M3i, FreeMotion S11.9, Schwinn AC and Spinner Blade Ions.
Performance IQ used in conjunction with Station/Bike Reservations and My Stats will connect riders with their data and send out an email at the conclusion of class automatically. Amy's an expert on how these systems intigrate and would love to show you a demo – feel free to call her 320-685-0183 or amy.macgowan@getliveedit.com
It seems like a logical thing for a studio to offer; a variety of Indoor Cycling class formats, targeted at a wide demographic of people:
Early AM classes that are full of purpose, for all those “A” types who get up before dawn.
Fun/party/social class formats for the mid-morning crowd.
Shortened (express) class for the lunch hour.
High-energy classes in the evening (maybe with a DJ) to attract the youngsters.
Combo/hybrid classes that feature cycling (cardio) and a strength/flexibility component.
Endurance Sports Training.
A beginner's class to recruit new participants who might be a little apprehensive to join your HIIT classes.
It's common to see many of these class formats offered – except the last one, a regularly scheduled beginner's class.
Exist Cycle in Sherwood Park Alberta CA offers them all – and it sounds like they're having great success!
Hi John,
We are finding that many people are intimidated by indoor cycling so the beginner class is a great way to introduce people to the cycling community. If people are new to cycling we always suggest our beginner class first but doesn't take long before they are riding in all our classes. Many clients love our 30 minute cycle and 30 minute HIIT class. It truly is a full body workout and 30 minutes of cardio.
We have had many success stories with a lot of returning riders and we are always excited to see new people in the studio each week. We are in to our 4th week of a 8 week wellness challenge with 20 clients. One of our instructors is a holistic nutritionist so the challenge includes 2 cycle classes/week, a boot camp class and then weekly meal plans. So far all our challengers are down in weight and inches and many have told us they are starting to feel stronger and healthier in just 3 short weeks.
Love reading your articles and visiting your website for a variety of great information!
Marketers have specific names for people, based on how quickly they purchase new products or embrace new technologies. The people who lined up, days in advance, to buy the first iPhones are described as innovators. Those of us who waited a few weeks for our new phone are early adopters. The few holdouts still using a rotary dial phone fall into the laggards category.
It maybe a “guy” thing, but I love new technology and feel I'm a bit of an innovator. I'm very comfortable experimenting with new software, especially if it includes a promise to improve my fitness or help me deliver a better class. For example; the second I saw Spotify I knew I needed to learn how it worked – both for myself, and then be able to help motivate the thousands of Instructors who visit here use it as well.
When it comes to Social Media, I hate to admit, I haven't been very innovative. Closer to a laggard. I've been privately wishing that FaceBook would fade away. You see, ICI/PRO has always been about others. My response to questions; “so, what do you do John?” has always been; “I have a platform to promote smart, talented and passionate people in our industry”.
So after multiple promptings to “get more active on FaceBook” and my realization that it isn't going away any time soon – I have finally decided to do just that… get more active on FaceBook and other platforms. Except I realized that I needed some help.
Enter Social Media expert, blogger and Indoor Cycling Instructor – Courtney Messier Lee 🙂
Courtney makes her living helping businesses develop their brands, online, using the various social media platforms. She has graciously offered to help me, starting with the creation of a FaceBook fan page.
Courtney joins me to discuss her plans to enhance my social profile and some of her ideas may help you as well.
You can learn more about Courtney and the services she offers, by following the (you guessed it) links to her profiles below.
