Five million viewers of ABC's “Good Morning America” TV program were treated to a wonderful promotion for Indoor Cycling this past week. As I watched I just couldn't help myself and began humming REM's Shiny Happy People. That was exactly what I was seeing > hundreds of shiny, happy people enjoying riding inside. I can't think of a better way to kick off 2015!
I'm of course describing the nationwide 2015 SoulCycle resolution ride that aired Jan 7th live on “Good Morning America.
What a way to jumpstart January! SoulCycle joined Good Morning America today for its Resolution Revolution. We tapped it back on SoulCycle bikes in their dressing rooms and hallways as well as in Times Square – while GMA showed live feeds from Soul classes happening in Bethesda, Chestnut Hill, Coral Gables, Short Hills and West Hollywood! Check out this video clip of all the action, including an interview with instructor ANGELA DAVIS on how to stay motivated as well as an update on our SoulScholarships Program. It was a good morning, indeed!
Here's the video of the event if you haven't seen it.
I see multiple hacked emails each week, that are sending out links to Malware sites to everyone in their contact lists, coming from the accounts of ICI/PRO members and subscribers to our weekly newsletter.
I've had websites that I personally maintain hacked in the past and sending out SPAM, as if it's coming from me.
I'm aware of friends and family who's identity was stolen, creating enormous hassles and expenses to clear their good name.
I'm also very aware the many of us spend a great deal of time online – actually it's not many… we all do. The truth is that there are Hackers watching and waiting for an opportunity to steal your identity and have you pay for their trip to Hawaii, or buy them a new 60″ flat screen TV.
Most importantly, I'm aware that many of you appreciate learning of these hazards, here from a trusted source.
So when I received this advisory from www.trustedsec.com, advising me that the healthcare.gov has serve security issues, I felt it was important to share this with you – so you can protect yourself and your family.
TrustedSec’s CEO David Kennedy released a written and oral statement for the Congressional meeting with the House Committee on Science, Space and Technology at Capitol Hill today (November 19). The meeting was to discuss the security concerns with the healthcare.gov infrastructure. The purpose was not to point out flaws to negatively show the website in any political view. TrustedSec remains neutral and agnostic to anything political related in regards to the Affordable Health Care Act. The purpose was to show that there are serious security concerns with the website. Our concern always remains the protection and security of the United States and it’s allies.
TrustedSec’s CEO David Kennedy will be presenting to Congress on Tuesday November 19, 2013 at 10:00AM ET on the security concerns around the Affordable Healthcare Act — healthcare.gov website. The website has been under scrutiny lately with not only performance issues but a number of glitches and security flaws that have been identified by TrustedSec as well as other independent security researchers.
David will present both a written and oral presentation to the Congressional committee on the security concerns around the website as well as a live demonstration on how an attacker could use information from the site to attack individuals that have registered.
It really is a big deal. There are people finding the personal information they entered at healthcare.gov, using a Google search, if they are even finding healthcare.gov in the first place 🙁
Our recommendation is to stay clear of healthcare.gov until these these security issues have been addresses and unbiased security experts give the all-clear.
Suggest finding someone who looks like this to help you evaluate your online registration system – or review the one you're using now.
Prospective Indoor Cycling Studio owners have hundreds of both challenging and easy decisions to make, long before they're ready to launch. Considering that your new studio will be a real business and the purpose of your business is to make money, the registration system you choose* to collect your money is pretty darn important… in fact it's crucial IMO. With multiple solution providers of online registration systems – how do you choose?)
I'd start by answering the: how easy/intuitive are the registration and collect the money process?
In the online world, marketers describe collecting the money as a conversion – I call it making a sale. Conversion percentages = what percentage of visitors who somehow end up on your registration page actually convert? Conversions don't always equate to sales. They can also be; create a user's profile, register for a class or even just join your email list.
Any difficulty the visitor experiences during the process can reduce the number of successful conversions (you don't get the money).
Now I don't need to tell you that different people, react to online “difficulties” or “frustrations” differently. You could throw any amount of digital confusion at either of my two girls and they'd still figure out how to register for your class. But there are potential customers who aren't comfortable with online anything.
Testing the registration and collect the money process
You're probably not the right person to test and compare online registration systems. The fact that you are here reading this tells me you are comfortable using a computer and are probably routinely using it to make purchases online.
I suggest finding someone in your life who's not all that comfortable with technology and ask them to help you evaluate the various systems. For some of you it could be your Mom (hence the Mom Test), a friend or family member that's similarly technophobic.
Here's how I would structure your “Mom Test”.[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Contact each company's representative and ask for a link to the home page of an actual studio that uses their system/software.
Collect each studio's link
Sit down with your evaluator and have them go through a complete registration process: Create a user's profile and then register and pay for an actual class. Yes, this will cost you a few dollars > what you learn will be invaluable.
But please don't waste their time and ask the studio owner to refund these small purchases.
While your evaluator is going through the registration process, You Need To Sit On Your Hands and offer no direction or assistance. Just watch exactly what happens and how she/he responds.
How quick was the process?
Was there any place where they got stuck
Did anything happen/change that caused them to question anything? Am I doing this right? Why was I taken here? etc…
With any luck you'll have a fun time doing this and learn a lot about what works and what doesn't, making your final choice easier. After all, you and your successful studio is going to be married to this software for years to come 🙂
[/wlm_private]*Of course this isn't the only reason you would decide on one registration vendor over another. If you have other questions you can ask me here.
This Podcast is was last published on April 10, 2010, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey
Available now worldwide, Perfect Breathing - Transform Your Life One Breath At A Time (Sterling Publishing 2009) is a book that can change your life. In it, authors Al Lee and Don Campbell illuminate a simple, dynamic pathway to limitless human potential based on not only some of the most contemporary scientific information ever compiled, but on proven teachings and techniques.
ICI/PRO Member Carole Hollis was the winner of my copy of Perfect Breathing. When I asked her permission to list her name, this was her response: "Of course, you may use my name but only if you add that I look forward to each and every pod cast. Being a member of ICI/PRO has been the BEST investment I have made in my professional career. I know it takes a lot of time to put this program together. I thank you for this and I wish you a great return for your investment."
Listen to the Podcast below or subscribe for free using
Your certification didn't teach you this so I will. If you like to use music to encourage specific pedal cadences, check out this new video on how to use a tap-to-the-beat counter. Here is the link to get it for Windows Users.
