ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

Dara-Torres-Facebook-or-instagram-Post1ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week – and the results were a bunch of free local media that promoted his studio.

Dara was in town to promote the new women's specific FitClips headphones she helped design for KOSS Headphones. They also seem to work just fine for men – the pair Dara gave me fit really well, that is after she showed me how to insert them properly. 

What was really unique about this promotion was how they used Joe's studio as the place to demonstrate the FitClip headphones to members of the media that included; multiple on-air personalities + a half dozen local bloggers. Each Keiser M3 was wired so each rider could experience the class through their headphones, instead of the studio's sound system.*

I met with Dara in the morning and recorded this short interview.

Then in the afternoon Dara and Joe lead a fun class for all the media folks and a number of Cycle Quest Instructors.

Cycle Quest Instructors with Dara Torres

Cycle Quest Instructors with Dara Torres

I waited a few days, before posting this, in order to see how much promotion resulted for KOSS and Cycle Quest. Here's what I've found so far – with a few more stories not yet published.

KARE 11 TV  

Twincitieslive.com

Article in our major newspaper; the Star Tribune

Local Bloggers wrote about the event
Katie Looking Forward
Beautifully Nutty
A Fit & Spicy Life

Would something like this work for your studio? It wouldn't have to feature Dara Torres, I'll bet there's a celebrity who lives near to your studio and they're likely to be connected to some product or service that you could help them promote 🙂

I'm not sure where else KOSS and Dara plan to hold these events (they've done a few already), but I have their contact information and could forward your info on to them if you'd like to be considered. Just leave a comment below.

*This actually reminded me of the very early days of Spinning classes, at the Flagship Athletic Club where Amy taught back around 1995ish. The 25 or so Schwinn built JohnnyG Spinners were set up in a corner, but not a closed room, so music from the class would be disruptive to the other areas of the club. So instead of speakers, we all wore headsets connected to a Walkman /portable radio that was tuned in to an FM station to hear the music and Instructor's cuing. At times this was a real hassle, but riders rarely talked during class and there was something special about having the Instructor's voice right in your head 🙂

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ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

Great video for a 20 minute threshold test

I used Epic Planet's video Epic Acadia this morning in a class I subbed. Because these early AM people are very committed and they all understand the value of Threshold based training, I knew I could lead them on a ride that included a 20 minute climb at (or very near) Threshold. The first 30 minutes are a perfect warm up with a number of short climbs I used to bring them to Threshold before we got to the climb. The graphical representation of where you are during the class is the best of any of the DVD creators that I have experienced, although I'm not completely sure what TZ 4-5 means. I assume TZ stands for Training Zone and if we only had a universal standard for what TZ stood for …

UPDATE  – Now there are more great videos for running a 20 minute field test for FTP or threshold Heart Rate.

If you are planning a field test this maybe the perfect video to use.

Spinning class video

That's the 20 minute climbing segment

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ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

Heart Rate Training Survey – The Language Barrier

Recently, I found myself at the local big box home improvement store looking for some primer paint. A helpful person asked if I had any questions. I explained that I had some pealing paint that I intended to scrape, prime and repaint.  He suggested “brand X” as the best primer that they sold. Before I could ask if it would be possible to have the primer tinted, he moved off to help someone else.  Content that I had the right paint, I carried a can of it over to the counter where they mixed custom colors. “What are you using this for?” asked the helpful person behind the counter. I told her the same thing I had told the earlier helpful person and asked if I could have it tinted. “This isn't what you want.” was her reply. She then began giving me a chemistry lesson that went way over my head. I listened politely before explaining I needed a few other things and would be right back.

I left the store with nothing but confusion.

In the survey I asked the question; What would you change, add or implement at your club or studio that you feel will increase Heart Rate monitor usage by members? 61% said they would implement Instructor training so everyone talks the same language.

Have we created a “Tower of Babel”?With 413 responses to the Heart Rate Training Survey it is clear that we have a language barrier that needs to be addressed.  I feel the confusion it creates for our students is partially to blame for the low level of Heart Rate monitor usage in our classes.

I respect the fact that people will have their own point of view, i.e… which is the best paint for your house, but do our answers always reflect what's best for the customer?

I needed help making a decision and helpful person #1 gave me exactly what I needed; a simple, confident recommendation. Even though it was based on minimum information, his confidence left me feeling ready to take action… in this case making the purchase.

Helpful person #2, while thinking she was being helpful, did the exact opposite. The confusion she created had me second guessing what should have been a pretty simple decision. So I did nothing… which I'm thinking is what many of our students do every day.

In these three posts I am advocating for a standard method of describing HR training Zones and I would love your feedback.

Why we need a standard method to describe heart rate training zones part 1

Why we need a standard method to describe heart rate training zones part 2

 

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ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

Adding Cadence / RPM to a Star Trac Spinner® NXT or Spinner® Pro Indoor Cycle

Spin® Bike Wahoo cadence RPM computer

Wahoo BLE & ANT+ cadence sensor easily attaches to either crank arm and doesn't require any magnet or second sensor.

We talk a lot about the new Indoor Cycles with consoles that display a rider's performance data; Power /watts, RPM, distance, calories. Training with Power is fabulous if your club or studio as invested bikes recently. It's even more fabulous when all of that data is connected to a display training system like what's offered from Performance IQ or Spivi. Either system really adds to the fun factor, while delivering true performance data directly into each participant's email box – an awesome convergence of Keeping It Fun & Indoor Cycling 2.0 🙂

But is there an option to bringing big screen display training to your club or studio using conventional Indoor Cycles?

Absolutely and around 90% of the investment you'll make today will carry over to when you do finally upgrade to Power bikes – assuming you do of course.

My assumption is based on the fact that if you are riding a conventional Indoor Cycle, with no computer/console, there's a good chance you're on Star Trac Spinner® NXT's and Spinner® Pro's. Star Trac owned the market for indoor cycles back in the 2000's and sold thousands of both models. To my knowledge, back then nearly all of the Big Box clubs were riding Star Trac's – the one exception being LA Fitness.

So if your NXT's or Pro's are in relatively good nick and you would like to add technology so everyone knows how fast they're pedalling, you have a couple of options.

NOTE: I haven't seen a studio adapt a bicycle computer successfully and don't recommend wasting your time trying.

The most common solution is to install a Spinning® computer. These consoles will display cadence, distance (wildly inaccurate) time and HR if you're wearing an analog HR strap. A few words of caution:

  • The Spinning computer has no option for connection (BLE or ANT+) to a display training system = they won't connect with Performance IQ or Spivi.
  • These computers are designed to fit multiple models of Spinners®. There is a setting (you use a magnet to get into the option screen) you need to make to adjust the computer to your model of bike – to have RPM displayed correctly.
  • They're pricey at $167.00 each and I'm not aware of any bulk discounts.

The alternative for studios not ready to replace their bikes, but do want to begin offering performance metrics (even RPM & HR can make a huge impression on clients) and possibly a bike reservation system, I recommend the new Wahoo RPM cadence sensor.

The $39.99 Wahoo sensor is about the size of a quarter and attaches easily to one of the crank arms. That's it. There's no second wahoo_rpm cadence sensor for spinning bikesmagnet or parts needed. The package comes with a number of attachment methods – I'm showing it simply stuck on using some incredibly sticky double sided tape.

Battery life (replaceable coin cell) is supposed to be a year or more with it's auto-on feature. The sensor transmits in both BLE and ANT+ with great range so you could have a large studio with 40 or more NXT's wirelessly connected to Performance IQ or Spivi. Let the fun begin 🙂

The other option would be for participants to bring in their personal portable device; iPhone, iPad or Android phone. There are multiple Apps that will receive the sensor's BLE signal (all phones have BLE) and the free Wahoo Fitness App would be my choice. It's super easy to use and paring is very intuitive.

Yes this sensor will work with the Spinning App – only after you purchase additional sensor options.

 

Wahoo Indoor Cycle Cadence sensor and iphone app

Wahoo Fitness App showing RPM and Heart Rate

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ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

Performance Cycle – FTP Assessment Class

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Here's the profile I used a while ago in our Performance Cycle FTP assessment.

[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']

1/25 75 min FTP Class

Klangstrahler Projekt — Extremely Well

At 10:47 Extremely Well is a perfect warm up song. Plenty of quiet early to give you time to announce the class format – followed by a number unique changes that you can use as a personal cues to initiate a change in intensity.

The Cars — Just What I Needed

Time for some openers – everyone knows this song, so load up the resistance @ 62 RPM and have them surge along to different segments. The objective is to have everyone up to threshold once of twice before the last 30 secs that is use as a short recovery.

ZZ Top — La Grange

Let's find your Best Effort! Have everyone find the 80RPM cadence and then add gears during the 30 sec intro.  I start the timed three minute Best Effort at the intensity change in the song at 0:34. Stage button and then encourage everyone by asking; “is this really you… at your best? [This is also a great time to be off the bike, working the room.]

The Kooks — Junk of the Heart (Happy)

This happy go lucky track is a fun reset/recovery. No purpose here, just fun 🙂

Moby — Extreme Ways (Bourne's Ultimatum)

We're getting serious now! I use this 100RPMish track to have riders dial in and observe JRAP/Base Watts. Find the cadence and then gradually add load until you feel your HR begin to creep above VT1 (just above chatty) and then recover slightly. I have them repeat this a number of times, always observing the connection between RPE/HR & the watts they're maintaining.

20 Minute Assessment

I remind everyone how they've found two numbers already, now well find the third that will really validate the others. This 20 minute assessment should flow smoothly from the earlier base watts we were in during Extreme Ways.

Black Sabbath – Planet Caravan Remix download this remix to have for this playlist. Right Click > Save As

Planet Caravan is slightly slower @ 94RPM. Establish this cadence and find the watts that you feel will be your Best Effort over twenty minutes. This # will of course be somewhere between the Base watts and the three minute Best Effort.

Ted Nugent — Stranglehold

Slower at 75RPM – request the necessary changes, while staying locked into your average. We've moved more of the work to our legs = breathing will become slightly easier.

Golden Earring — Radar Love

Back to 100RPM to give our legs a break.

The Kooks — Ooh La – another fun reset & recovery

Klangstrahler Projekt — Take A Breath and Safri Duo — Snakefood – 13 minutes of steady JRAP/Base watts (they should all know exactly where to go by now) and I just let them ride – cuing occasional out of the saddle time.

America — Sandman – 5 Minute Best Effort – or – additional JRAP/Base work if they already appear cooked 🙁

This 80 RPM live track has an awesome lead in you can use for a one minute recovery. Have everyone dial in the wattage of their choice and cue your start at the 1:10 [you'll hear it] for this last 5 minutes of hell!

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Recover and Cool Down

Selah Sue — This World
Passenger — Let Her Go
Lana Del Rey — West Coast – Rob Orton Mix

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