New Fall Cycling Gear from Pearl iZumi

New Fall Cycling Gear from Pearl iZumi

Pearl iZumi discount bike clothing

I love seeing long-time sponsor Pearl iZumi offering a special clothing sale I can share with our ICI/PRO Platinum annual members.

Through the end of the month members can purchase anything Pearl makes at our PRO/Purchase 40% discount and pay no shipping.

The clothing and footwear displayed are all current models – not a few old/discontinued/closeouts they're trying to dump.

Which has me poking around on our special website page this morning. My current want need is for a cool weather jacket, for mornings when it's below 45°F or so at the start. That's too cold for just arm-warmers and my Pearl winter jacket is way too much for a rapidly warming day… I need something in between.

This looks like it might work 🙂

Discount pearl iZumi cycling clothing

Many ICI/PRO members report saving the entire cost of their $97.95 membership with just a few purchases. I will save $70.00 on this jacket alone and I haven't begun to think about Christmas presents. In case you're wondering, the total value of our sponsorship with Pearl goes into your discount. We don't benefit from your purchases. 

Click here to start your ICI/PRO Platinum subscription today.

 

 

New Fall Cycling Gear from Pearl iZumi

The Unfairness Of Sugar Addiction: Why It Affects Some More Than Others (And How You Can Help)

sugar-addiction
Have you ever noticed that some of your students react more strongly to sugar than others? That they seem to want it more often, crave it frequently, and want more even after they’ve eaten some? The reasons are genetic. I love that because it takes all the “blame” off the person and de-personalizes the reaction by making it chemical. We can’t be blamed for something we can’t control, right?

As an indoor cycling instructor, you may hear all about students’ problems with sugar. You’re also in a unique position to help them. Your students know you, trust you, and follow your recommendations.

So what is this genetic, chemical thing that goes on in people who are susceptible to sugar addiction? It’s in two parts — carbohydrate sensitivity and sugar sensitivity.

Carb sensitivity simply means exaggerated insulin secretion to sugar and some other carbs. The extra insulin can cause glucose to drop, causing cravings. The cravings are typically for foods that will raise glucose quickly. Sugar is an obvious culprit in that regard. The glucose drop can also trigger hunger, so it’s likely that the carb-sensitive person will crave sugar, eat it, and eat quite a bit of it.

Who’s likely to be carb sensitive? Typically people with a family history of one or more of these: alcoholism, diabetes (including mature-onset), hypoglycemia, hypertension, or obesity. Another factor is central adiposity (apple-shaped body). That apple shape is the typical characteristic of men, but women with that body type are more likely to be carb-sensitive.

The other aspect — sugar sensitivity — is about neurochemistry. People who are sugar-sensitive seem to have low baseline levels of several brain chemicals — beta-endorphin (or endorphins), dopamine, and serotonin. To simplify (oversimplify!), the fact that those 3 chemicals are lower than normal makes these people feel crummier than normal.

Who is likely to be sugar-sensitive? People with a family history of alcoholism, other addictions, depression or other mood disorders, or a personal history of PTSD (post-traumatic stress disorder).

Let’s return to sugar. When we eat sugar, we get a brain release of beta-endorphin. That triggers a dopamine response because the two tend to go together. But when a sugar-sensitive person eats sugar, the beta-endorphin response is greater than normal — and so is the dopamine release.

Their serotonin will be exaggerated, too — because of carb sensitivity and the high insulin release. The more insulin we secrete, the more tryptophan (the amino acid used to make serotonin) travels to the brain, and the more serotonin we produce. It’s pretty linear. So carb-sensitives — who release extra insulin when they eat sugar — end up making a lot more serotonin.

And what does all of this have to do with addiction?

Dopamine and beta-endorphin are involved in the good-feeling, reward part of addiction (including sugar addiction). That means people who are sugar-sensitive may feel rotten without sugar, but hugely better than normal when they eat it. Obviously, that’s pretty reinforcing. It encourages repeat behavior, both in animals and in humans.

Then there’s serotonin. Serotonin is involved in seeking behavior — how much trouble we’re willing to go through to get the addictive substance we want. Once again, the exaggerated response comes in here. Extra insulin leads to extra serotonin, and that leads to stronger seeking.

To recap, it kinda works like this for a carb-sensitive, sugar-sensitive person: She/he may feel crummy without sugar. The giant-sized reward caused by extra-high dopamine and beta-endorphin makes Ben & Jerry’s seem pretty appealing in the middle of the night. Reinforcement from eating it may provoke that desire on many nights, while the extra serotonin is what makes someone drive to the store in a bathrobe at 2:00 am to get it.

What I love about this hormonal and neurochemical viewpoint is that it takes all judgment off the person, who can’t fight those genetics any more than we can fight our eye color. There’s nothing wrong with feeling compassion, rather than judgment, for someone’s compulsions. Judgment never helps anyone, although compassion certainly can.

What besides compassion can help your students? Changes in nutrition are most important, but if you’re not comfortable tackling addiction, you can still help. Don’t underestimate the organized, structured workouts you offer in your classes.

You may already know that workouts increase brain levels of beta-endorphin, dopamine and serotonin. (More on serotonin and training in a future post.) Encourage consistent participation from your sugar-addicted students, especially any who are in recovery from alcohol or other substances.

Even if they don’t want to work out some days, your class will help them that day AND in the long run — and make you feel great that what you do so well can be so beneficial for them.

New Fall Cycling Gear from Pearl iZumi

Monthly Studio Owner Webinars Starting in September

ICIPRO_Webinar

ICI/PRO is sponsoring a series of informational webinars, featuring industry experts from the leading companies in our industry. These live events will be invaluable for Studio Owners, managers and anyone planning a Indoor Cycling Studio.

Our first is entitled: Clients, new and old: How to keep them all engaged  is scheduled for September 16th at 3:00 Pacific / 6:00 Eastern.

Clients, new and old: How to keep them all engaged

When it comes to attracting new clients, effective marketing is often the difference between surviving and thriving. Join us to learn how to develop a marketing plan that will bring new clients in all year long–and turn them into dedicated clients, too.
We’ll cover:

  • Strategies for every stage of client interaction, from the first visit to the first year and beyond
  • The numbers that matter when it comes to increasing your client base
  • Loyalty programs: how to create your own, and what to encourage your clients to do

 

Pre-registration is required and you can register here and we'll send you reminders so you don't miss the event.

We'll be recording this webinar and it will be available exclusively to everyone who's registered – so please register even if you can't make the live webinar.

 

Presented by Michael Goldsmith, Senior Regional Sales Manager at MINDBODY Onlinemichael-goldsmith

Michael Goldsmith is one of two MINDBODY Senior Regional Sales Managers, leading a team of over 40. As a”recovering” attorney with thirty years of business experience, Michael relishes coming to work every day to help MINDBODY's fitness clients run their businesses more smoothly.

 

 

 

 

 

New Fall Cycling Gear from Pearl iZumi

Fundraise your way to new Indoor Cycles… could that ever work?

Looks like they're off to a good start :)

Looks like they're off to a good start 🙂

There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.

So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?

How about running an online fundraising campaign to raise the money? Could that ever work?

We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.

From an article at mlive.com

With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.

“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”

However, those profits are not enough to upgrade the equipment for her customers.

Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.

According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.

Didn't the author leave out the most important part? Power!

 
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.

New Fall Cycling Gear from Pearl iZumi

ICI Podcast 322 – Stages Indoor Cycling’s Newest Master Educator Dennis Mellon!

1394361_10202137604910954_1620626332_n

Congratulations to ICI/PRO contributor Dennis Mellon who was recently hired by Stages Indoor Cycling as a Master Educator!

I love helping Smart / Talented people become successful and in this episode of the Podcast Cameron Chinatti, Stages Indoor Cycling's Education Director, explains why she choose Dennis to become the latest addition to their Master Educator team.

Interested in Dennis to come to your facility and train you in the effective use of Power in an Indoor Cycle class? You can contact Stages here.

 

During the introduction, I sheepishly remember that last week marked the 6th anniversary of the Indoor Cycle Instructor Podcast! Just once I'm hoping to realise another year has gone by, in time to make a bigger deal out of it 🙁

 

You can listen to the announcement below or subscribe to our free podcast in iTunes and have every episode delivered automatically to your phone.

All you need to do – add the iTunes Podcast App to your device and then click this link.

 

I was serious about what I say near the end of our interview. If you feel you have the “Right Stuff” to be a Master Instructor for a major brand or would just like to raise your stature an/or authority in our industry, please contact me. Dennis joins a list of multiple people like; Tom Scotto, Doug Rusho, Chuck Cali and others who have advanced their careers through their involvement here at ICI/PRO.

 

 

New Fall Cycling Gear from Pearl iZumi

Will Apple Jump Into the Streaming Music Game?

Image from http://www.techrepublic.com/

Image from http://www.techrepublic.com/

I find it fascinating to watch all the posturing going on in the digital music delivery business. It all started with iTunes – who ruled the legal, digital download space for years. Multiple services (ZUNE, Rhapsody, Napster, etc…)  have tried, and failed to take more than a tiny amount of market share from Apple.

But that's all changing because of Spotify, Deezer and a little company called Google. The article below opened my eyes to why.

Apple looking Into Android Compatible Streaming Music Service To Compete With Spotify

 In an interesting turn of events, Apple is reportedly considering opening up and launching their own streaming music service to compete with the likes of similar services like Spotify and the newly released Beats music. In addition to this they are apparently considering launching an Android app for the streaming service to go along with the launch of the service itself, all in an effort to attack the declining sales of US iTunes music downloads according to sources that are close to the matter. People still use iTunes? All jokes aside, it has been difficult for apple to compete with services that offer streaming music at a low price, as the music libraries are competitively similar in size, and listening is unlimited, all for a small monthly fee. Downloading the same number of songs through iTunes that you would have at your disposal with a service like Spotify would take massive amounts of money, even with most songs on iTunes being available as singles with most as low as $0.99 a hit.

It’s interesting to hear these possibilities as Apple and iTunes have always been known to be a partnered exclusive company and service. While Google’s popular Google Play Music is available on multiple platforms including Mac, Windows, Android and iOS, Apple’s iTunes is only accessible to those who use iOS devices or Mac computers. They have effectively closed themselves off from other possibilities for quite some time, and it used to work for them when they were the dominating force in digital music. With the iPod reaching its end of life though, and a myriad of subscription based music services available on virtually any platform you can think of, Apple will have to find a way to take the once reigning king of music services and transform it if they want to compete.

So I did some quick research to see how Apple's iOS competes with Google's Android market share for portable device sales.

… If you look at the raw numbers for sales market share between Android and iOS devices, Google seems to be dominating the space. In Q4 2013, Gartner reported that Android had 77.8% worldwide market share while iOS had only 17.8% share. One quarter prior, Android had 81.9% and iOS took second place with 12.1%. It is worth noting that, according to ComScore, iOS market share in the lucrative US market is about 40%, while Android accounts for around 50% of US sales. The problem with these numbers is that the do not take into account the fragmentation that Google has allowed with the Android platform.    

What goes around…comes around

One of the legacies of Steve Jobs was his/Apple's decision to keep iTunes exclusive to iDevices (there is no iTunes App for an Android phone). While this worked to Apple's advantage for years, they now find themselves becoming uncompetitive now that Spotify and Deezer have Apps for both iOS and Android phones.  

So what does this mean for you?

Choices, lots of choices for digital music coming with fewer restrictions on how you'll be able to build, share and then deliver great music to your classes. Many of us found Spotify to be revolutionary – it completely changed my views about renting vs. buying music. But now Spotify is SOP (standard operating procedure). I'm guessing that a few years from now we'll be using a music service that doesn't even exist today and we will access it using a device none of us has even seen.

And we can't wait to help you understand how you'll use it in your class 🙂