ICI/PRO is sponsoring a series of informational webinars, featuring industry experts from the leading companies in our industry. These live events will be invaluable for Studio Owners, managers and anyone planning a Indoor Cycling Studio.
Our first is entitled: Clients, new and old: How to keep them all engaged is scheduled for September 16th at 3:00 Pacific / 6:00 Eastern.
Clients, new and old: How to keep them all engaged
When it comes to attracting new clients, effective marketing is often the difference between surviving and thriving. Join us to learn how to develop a marketing plan that will bring new clients in all year long–and turn them into dedicated clients, too.
We’ll cover:
Strategies for every stage of client interaction, from the first visit to the first year and beyond
The numbers that matter when it comes to increasing your client base
Loyalty programs: how to create your own, and what to encourage your clients to do
Pre-registration is required and you can register here and we'll send you reminders so you don't miss the event.
We'll be recording this webinar and it will be available exclusively to everyone who's registered – so please register even if you can't make the live webinar.
Presented by Michael Goldsmith, Senior Regional Sales Manager at MINDBODY Online
Michael Goldsmith is one of two MINDBODY Senior Regional Sales Managers, leading a team of over 40. As a”recovering” attorney with thirty years of business experience, Michael relishes coming to work every day to help MINDBODY's fitness clients run their businesses more smoothly.
There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
Congratulations to ICI/PRO contributor Dennis Mellon who was recently hired by Stages Indoor Cycling as a Master Educator!
I love helping Smart / Talented people become successful and in this episode of the Podcast Cameron Chinatti, Stages Indoor Cycling's Education Director, explains why she choose Dennis to become the latest addition to their Master Educator team.
Interested in Dennis to come to your facility and train you in the effective use of Power in an Indoor Cycle class? You can contact Stages here.
During the introduction, I sheepishly remember that last week marked the 6th anniversary of the Indoor Cycle Instructor Podcast! Just once I'm hoping to realise another year has gone by, in time to make a bigger deal out of it 🙁
I was serious about what I say near the end of our interview. If you feel you have the “Right Stuff” to be a Master Instructor for a major brand or would just like to raise your stature an/or authority in our industry, please contact me. Dennis joins a list of multiple people like; Tom Scotto, Doug Rusho, Chuck Cali and others who have advanced their careers through their involvement here at ICI/PRO.
I find it fascinating to watch all the posturing going on in the digital music delivery business. It all started with iTunes – who ruled the legal, digital download space for years. Multiple services (ZUNE, Rhapsody, Napster, etc…) have tried, and failed to take more than a tiny amount of market share from Apple.
But that's all changing because of Spotify, Deezer and a little company called Google. The article below opened my eyes to why.
In an interesting turn of events, Apple is reportedly considering opening up and launching their own streaming music service to compete with the likes of similar services like Spotify and the newly released Beats music. In addition to this they are apparently considering launching an Android app for the streaming service to go along with the launch of the service itself, all in an effort to attack the declining sales of US iTunes music downloads according to sources that are close to the matter. People still use iTunes? All jokes aside, it has been difficult for apple to compete with services that offer streaming music at a low price, as the music libraries are competitively similar in size, and listening is unlimited, all for a small monthly fee. Downloading the same number of songs through iTunes that you would have at your disposal with a service like Spotify would take massive amounts of money, even with most songs on iTunes being available as singles with most as low as $0.99 a hit.
It’s interesting to hear these possibilities as Apple and iTunes have always been known to be a partnered exclusive company and service. While Google’s popular Google Play Music is available on multiple platforms including Mac, Windows, Android and iOS, Apple’s iTunes is only accessible to those who use iOS devices or Mac computers. They have effectively closed themselves off from other possibilities for quite some time, and it used to work for them when they were the dominating force in digital music. With the iPod reaching its end of life though, and a myriad of subscription based music services available on virtually any platform you can think of, Apple will have to find a way to take the once reigning king of music services and transform it if they want to compete.
So I did some quick research to see how Apple's iOS competes with Google's Android market share for portable device sales.
… If you look at the raw numbers for sales market share between Android and iOS devices, Google seems to be dominating the space. In Q4 2013, Gartner reported that Android had 77.8% worldwide market share while iOS had only 17.8% share. One quarter prior, Android had 81.9% and iOS took second place with 12.1%. It is worth noting that, according to ComScore, iOS market share in the lucrative US market is about 40%, while Android accounts for around 50% of US sales. The problem with these numbers is that the do not take into account the fragmentation that Google has allowed with the Android platform.
What goes around…comes around
One of the legacies of Steve Jobs was his/Apple's decision to keep iTunes exclusive to iDevices (there is no iTunes App for an Android phone). While this worked to Apple's advantage for years, they now find themselves becoming uncompetitive now that Spotify and Deezer have Apps for both iOS and Android phones.
So what does this mean for you?
Choices, lots of choices for digital music coming with fewer restrictions on how you'll be able to build, share and then deliver great music to your classes. Many of us found Spotify to be revolutionary – it completely changed my views about renting vs. buying music. But now Spotify is SOP (standard operating procedure). I'm guessing that a few years from now we'll be using a music service that doesn't even exist today and we will access it using a device none of us has even seen.
And we can't wait to help you understand how you'll use it in your class 🙂
By Jennifer Lintz, Registered Dietitian and ICI/PRO Contributor
If you strive to bring variety to your classes, consider using your personal workouts for inspiration. Certainly, going to other instructors' classes and perusing the web can be a great way to pick up new ideas, but so can your own workouts. I run quite a bit when I'm not on the bike and have found it to be a gold mine for fresh routines, coaching cues, and new music.
Fresh Routines
Whether you swim, bike, run, row, do the elliptical or something else on your own for cardio, you can likely pull bits and pieces into your classes. Here are some examples.
Speed Workouts: These provide plenty of options for a ride. Whether I am doing 200s, 400s, or mile repeats, I can apply some of the same time frames and techniques to cycle. For instance, if I was doing timed miles, that might look like 3 long (6-10 minutes) efforts spaced throughout a cycle class. For shorter bursts of hard effort, I might take a sandwich approach and squeeze in 8-10 minutes of high intensity intervals at the beginning and end of the ride, or perhaps just the middle. There are many ways to create an interval-based ride.
Hills: After doing a hilly run or ride, I'm instantly armed with great content for my next class. Here are some ideas:
– Pyramid of Hills: Start and finish with short hills and build a longer hill in between.
– Progressive Hills: Make each hill either progressively longer at the same intensity or progressively harder for the same amount of time.
– Hill Sandwich: Do flat roads at the beginning and end of class with a long hill in the middle.
– Flat Sandwich: Do hills at the beginning and end of the ride and a flat road in between.
Other Ideas:
– Tempo Ride: Begin at a very comfortable intensity, progress to more challenging work in the middle and end of the ride, and finish with 5-10 minutes of moderate work before cool down.
– Out and Back: Do the same drills on the way out that you do on the way back.
– Loop: Terrain here should vary. If there is a big hill at the beginning of your ride or run, a couple of short ones in the middle, and a flat finish, create something similar for class.
Coaching Cues
Just as yoga instructors are encouraged to have a solid personal practice, I think we could argue that cycle instructors would also benefit fromba dedicated personal workout once or twice a week. If our goal is to challenge participants and help them sustain an uncomfortable effort for a set period of time, it is important that we know what that feels like. As instructors, we can view the challenging parts of our own exercise sessions as opportunities to become a better coach.
Let me give you an example.
My husband and I essentially live on a plateau in Rochester, MN. The only way out of our neighborhood is down. That means – whether we are on the bike or on our feet – the start of the workout is a cinch, but the end is always another story; that's where my coaching nuggets come from. One route has a gradual 2 mile hill at the finish, and the other is very steep but only 3/4 of a mile. Yesterday, I ran the 3/4 of a mile hill four times as part of a workout. Guess what we are doing in cycle this week? Hill repeats 🙂 They will thank me later!
In all seriousness, I walked away from my run with a handful of coaching strategies that I will sprinkle into the classes I teach in the coming days. Instead of becoming overwhelmed with the incline and the number of times I commited to running up it, I took a step-wise approach. First, I focused on making it to the sign; then, to the tree; next, to the stick lying on the ground; and finally, to the top. It helped me to break each of the hills up into segments, so it's likely I will apply that same strategy to my coaching in class.
New Music
Finally, consider using your workout time to snag some new songs. Regardless of your stance on multitasking, Pandora, Spotify, and iTunes Radio make it possible to find new, motivating tunes while you exercise. If you have a smart phone or access to any of these apps, pay attention to the music that comes on as you move. If something pumps you up, chances are it might have a similar impact on your riders.
2013 Tour de France champion Chris Froome became the first person to ride a bicycle under the English channel! Froome started at the entrance of the Eurotunnel's service tunnel in Folkestone, England and emerges in Calais, France to the cheers of his team. How cool is that?
