ICI/PRO is sponsoring a series of informational webinars, featuring industry experts from the leading companies in our industry. These live events will be invaluable for Studio Owners, managers and anyone planning a Indoor Cycling Studio.
Our first is entitled: Clients, new and old: How to keep them all engaged is scheduled for September 16th at 3:00 Pacific / 6:00 Eastern.
Clients, new and old: How to keep them all engaged
When it comes to attracting new clients, effective marketing is often the difference between surviving and thriving. Join us to learn how to develop a marketing plan that will bring new clients in all year long–and turn them into dedicated clients, too.
We’ll cover:
Strategies for every stage of client interaction, from the first visit to the first year and beyond
The numbers that matter when it comes to increasing your client base
Loyalty programs: how to create your own, and what to encourage your clients to do
Pre-registration is required and you can register here and we'll send you reminders so you don't miss the event.
We'll be recording this webinar and it will be available exclusively to everyone who's registered – so please register even if you can't make the live webinar.
Presented by Michael Goldsmith, Senior Regional Sales Manager at MINDBODY Online
Michael Goldsmith is one of two MINDBODY Senior Regional Sales Managers, leading a team of over 40. As a”recovering” attorney with thirty years of business experience, Michael relishes coming to work every day to help MINDBODY's fitness clients run their businesses more smoothly.
There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
Two articles, about two different Indoor Cycling Studios, came across my desk today! The fun part for me was how they both featured ICI/PRO members who've hung out their shingle and pursued their dreams of a fitness business!
And Rev Up also takes advantage of technology to help people keep up with their workouts and fitness goals. Each bike has a mechanical device that calculates the amount of work a person does while exercising.
“One of the challenges has been, typically in spinning, is that people get on there for 45 minutes to an hour, and they get all hot and sweaty, and they guess how many calories they might have burned; they don’t really know,” Beane says. “With our system, they have a very accurate (record), as well as a way to track how many calories did you burn, how many watts did you produce. … Since that data all goes into your account, you can track over time, ‘How well am I doing? How am I progressing?’”
A screen shot of Jeff's online reservation page, from his great looking LiveEdit, website is above. By registering for a specific bike, the Performance IQ system knows who's – who in the class and then displays and records the rider's performance data in their user's account.
Jeff's studio is still very new. He'll probably appreciate learning how a bike reservation system has solved some problems at CBCycle Barn, from owner Karen Casler…
How CB CycleBarn Indoor Cycling Studio Used a Bike Reservation System to Cure ‘It's MY Bike Syndrome'
What are your customers saying about your site and the Stations app? (Live Edit's name for their reservation system)
Customers love booking their bikes! It has a trickle down effect of both customer and studio benefits. The Stations app allows me to give the customer what I feel is the most powerful customer service tool there is. The Stations app lets the customer know exactly what to expect!
Aside from knowing what to expect, another bonus is that by booking a bike online, customers are immediately escalated to VIP status. I like to use the analogy of flying American Airlines vs. Southwest Airlines. People are territorial about their space in any GroupX class. Before the Stations app, any territiorial Bike Vultures arrived early and hovered anxiously, waiting to stake claim to “their” bike.
Territory anxiety is now a thing of the past–but that’s something I expected when we added the Stations app. What I didn’t expect was that the Stations app would relax everyone! Some of the greatest feedback I’ve received is from the riders who had simply put up with the Bike Vultures because it’s been that way since the beginning of GroupX time. It never occurred to anyone (myself included) to complain about the “It’s MY Bike Syndrome” riders.
The very day the Stations app launched, the tension that we didn’t even previously acknowledge was instantly gone. Customers shared with me that they had felt so uncomfortable waiting for a class to start because of riders inflicted with IMBS. They had stories of being pushed, accidently hit with gym bags, and shoved aside in the stampede to stake claim to a bike. But that’s not all. Riders from the class before the IMBS stampede had also been made to feel uncomfortable. Their amazing hour of cardiotherapy zen was abruptly disrupted by hovering Bike Vultures before the first rider could wipe down the bike and gather their belongings.
VIP status … Check.
Bike Vulture Extinct … Check.
Performance IQ Compatibility … Check.
Knowing Exactly What To Expect … Check.
As a studio owner, how can it possibly get any better ?
How bout … Parking Lot Congestion Relieved … Check.
One of the most common issues for any dedicated indoor cycling studio is the parking lot crossover between classes. Because it is no longer necessary to arrive early to secure bike real estate (and trust me some people arrive as much as 30+ minutes early,) riders now show up 5 minutes or less before class starts. This allows the first class to make their exit and gives a lil’ breathing room for those coming in for the next class.
Priceless.
And there is one more box to check…
Competitive Advantage … Check.
At the moment, none of the big box gyms around our studio offer a Stations app reservation system. Using the Stations app makes reserving your class and showing up for class easy.
Courtney Lee has me all fired up about Facebook! It occurred to me that there wasn't anything there for owners and managers of Spinning® / Indoor Cycling studios. So we've created the official Facebook Group for studio owners and soon to be studio owners 🙂
I wish I had taken notes or recorded Barbara Hoots' presentation from WSSC last weekend. Barbara's session was entitled, ” Studio Design: Creating Emporiums to Increase Profits.” The room was filled with eager fitness entrepreneurs looking to open a new studio or remodel an existing one. What Barbara said in her introduction was priceless.
I'm paraphrasing her here:
Can we all quit bashing SoulCycle now? Without the excitement they've created, most of you wouldn't be sitting here, energized by the prospect of opening and running your own Indoor Cycling studio.
Now I don't have any firsthand experience with CrossFit, but I do understand that they have been similarly disparaged by various “fitness experts”, for a multitude of supposed sins toward their members. I came across this article CrossFit Bashers, Can You Be More Constructive? written by Eva M. Selhub, M.D.in the Huffington post today. As I read it, it became clear to me how you could easily interchange CrossFit with SoulCycle.
It opens with…
Apparently people like Erin Simmons, who hate CrossFit didn't read my article on how CrossFit saved my health, nor have they considered the broader implications of how this fitness program may be helping tens of thousands (and maybe more) of people get healthy and happy.
Erin is just one among many who have made headway bashing CrossFit as being a sport that causes too many injuries, is overwhelmed by poor coaching or thoughtless programming, and, oh yes, for being a cult. And though there is some validity to some of what I have read, and I am happy to stand corrected on any point, it seems to me that these opinions are personal, ego-based vendettas written by people who feel the need to shout out warnings on subjects that are not completely substantiated by research or fact.
It's really incredible to me. Really. I've been practicing medicine for close to 20 years and none of us have figured out a way not only to get people motivated to exercise and get fit, but to stick to it. CrossFit is not the problem folks, obesity is. We have an epidemic of obesity that is not only propelling the rising costs of healthcare, but also morbid problems like metabolic syndrome, heart disease, cancer and diabetes. The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008 U.S. dollars. The medical costs for people who are obese were $1,429 higher than those of normal weight.
Dr. Selhub goes on…
Let's start with bashing factor number one: CrossFit (CF) is dangerous because of the injuries:
This seems to be the most popular, though there is no current literature that validates that CF causes more injuries than any other sport. You can get injured skiing, running marathons, playing football and yes, the new research is pointing to injuries from yoga.
Perhaps it is more important to shine a light on the notion that injuries are occurring because people are actually exercising and talking about it? I don't know about you, but in my clinic, I hear more complaints of injuries people are sustaining from walking up the stairs because their knees can't handle carrying the heavy weight of their body.
If people actually like to run, do gymnastics, play basketball or become active in any sport, you are going to see more widespread injuries because being active and inactive come with risks, risks which can be avoided with proper education and learning to be mindful of one's abilities and the body's needs, instead of allowing the ego to run the show.
So if I were to pull out the value of this argument, I would surmise that the real concern is that novices and people who don't know their fitness levels are pushing too hard, too fast and getting injured. It seems to me that the solution is asking people to be more mindful and educated, to put their egos aside and understand their fitness level and set appropriate goals, and take into account that the fitness program also involves days of rest and recovery, appropriate sports and life nutrition, and self-care.
and hovered anxiously, waiting to stake claim to “their” bike.
