Merrill Richmond with StairMaster | Schwinn send me a press release about how the Schwinn Class Tamer iPhone App had won an Outstanding Achievement Award. Pretty cool:)
Schwinn developed this as their gift to Instructors – and an expensive gift at that. I don't know exactly what they've spent on the design and ongoing maintenance of the Class Tamer App. I have looked into contracting with an App development company, to build something similar and was quoted “around” $40,000.
STAIRMASTER AND PINCKNEY HUGO GROUP WIN INTERACTIVE MEDIA AWARD
SYRACUSE, N.Y. — Pinckney Hugo Group, a full-service marketing communications firm, and StairMaster, which markets and distributes Schwinn indoor group cycling bikes to commercial health clubs, were awarded an Outstanding Achievement Award by the Interactive Media
Awardsâ„¢ for the Schwinn Class Tamerâ„¢ App.
The Outstanding Achievement Award recognizes that the app surpassed the basic standards of excellence that comprise the web’s most professional work. The app was honored for excellence in the sports category. “It was truly a collaborative effort that led to the Schwinn Class Tamer App,” said Merrill Richmond, vice president of sales and marketing, StairMaster. “Together, with Pinckney Hugo Group, we were able to develop the premier music player for group exercise professionals. It is a tool organized intuitively with large, easy-to-read fonts and controls to help them stay organized while they energize their classes.”
Designed with input and insight from Schwinn’s global team of Master Instructors, Pinckney Hugo Group created the app to serve as the premier music player for group exercise professionals. The app is a one-of-a-kind music player that enables instructors to create and save ride playlists by accessing songs, playlists, albums and artists directly from iTunes. After a playlist is created, the instructor can input a set of commands, cueing notes, music tags and beats per minute (BPM) for each song within the playlist. Playlists can then be saved for future use in class.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. To win, the app had to meet strict guidelines in each area. Other entries in the sports category that received an Outstanding Achievement Award include the NCAA website and the World Anti-Doping Agency — Play True Quiz. Best In Class, the highest honor of the competition, went to ESPN World Cup Essentials, Everton Football Club and Warrior Dash websites.
The Interactive Media Awards is an international awards competition that was started in 2006. Each year the awards honor the best website designs in a multitude of categories throughout the year and are designed to elevate the standards of excellence on the Internet.
Can an argument be made for deemphasizing “Outdoor Cycling” in your Indoor Cycling class?
Or asked differently; would it ever make sense to remove many (if not all) of the references, imagery and cuing related to riding outdoors?
Life Time Fitness thinks we should and for some class times and populations, I agree with them.
Evolution Cycle is the latest branded cycling class format from Life Time Fitness. As part of the training, we were asked specifically to reduce/limit references to riding outdoors. Why? Because a large percentage of our members do not ride outdoors.
Have you ever had an experience like this?[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Do I look like a person who uses coupons?
Have you ever been in a situation where some passionate person is extolling the virtues of an activity, one where you have absolutely no interest? They go on and on, almost to the point of lecturing you, about how they know what's best for you.
I met one of these folks recently… a female cashier at the grocery store:
Her: Do you have any coupons, sir?
Me: Uh, no, no I don't.
Her: They could save you a bunch of money.
Me: I don't have any coupons.
Her: They're easy to find… we have a supplement in each Sunday paper.
Me: (getting annoyed) I don't subscribe to the paper.
Her: We're happy to mail them to your home – big smile – can I get your address?
Me: Can I just pay, so I can go?
Her (sensing my annoyance): I was just trying to help you save some money, sir. I can't understand why you wouldn't be interested in that!
Me: (losing it) I'm sorry, but do I look like a guy who uses coupons? I hate coupons. I have a lot of anxiety whenever someone gives me a coupon for my next visit. Will I remember to bring it? Of course I don't. Then I'll be standing here in line, dreading the inevitable question I know you'll ask, BECAUSE I WILL HAVE FORGOTTEN THE DAMN COUPON AT HOME.
Do you think that just possibly, there are a few participants in your class who are disinterested in outdoor cycling? Maybe they're a bit over weight and intimidated by a fit peer their same age? Or they are afraid to ride outside? Or they don't want to be told they're missing out by not riding on the road?
The change from the previous 60 minute “Studio Cycle” format, to the new 45 minute Evolution format, is based on the competition Life Time is feeling from boutique studios. The goal is to appeal to everyone, cyclist and non-cyclist alike and fill the studio with people. As an Evolution Instructor, I now use slightly different language ad let the music do most of the talking. The class, now shorter, is supposed to be harder (above threshold work) and more energetic/entertaining than the old Studio Cycle classes were.
LTF has also added an official Rhythm/SoulCycle like ride they call Cycle Sculpt at select clubs. I taught one of these classes a year ago and wrote about my experience here (complete with the profile and playlist).
So how can I tell if I'm too much outdoor cycling?
When I consult or talk with Studio Owners I'll ask them this question. Overall, what is your participant split between cyclists and non-cyclists? My observation is that having a high percentage of cyclists – over ~30% across all your classes – is an indication that something is wrong. This high percentage of cyclists tends to correlate with smaller overall participation rates, especially in the summer months when cyclists abandon you for riding outside.
IMO a large percentage of cyclists is an indicator of who's not in the studio. It's my impression that Life Time is seeing and acting to make our classes feel more inclusive.
Please don't get me wrong here. Your studio should have cycling specific classes on the schedule, especially during the winter months. But even with all the cyclists coming inside, your participation levels of non-cyclists should remain healthy throughout the year. If it's not, there are a few things you could consider changing.
What have I done to change?
I started by looking in the mirror just before I started my class. Looking back at me was a fit, 53 years old cyclist, standing there in his coordinated Life Time kit. Then I asked myself a question; am I dressed like the typical participant I have in class? Yes and No were my answers.
Yes – I do look like my Performance Cycle class participants. Then again they are comprised mainly by cyclists, so it would make sense that I continue wearing my kit for these classes.
No – I don't look like most of my morning class. Not for when I participate in, or sub, Amy's Saturday morning class either. This class of Amy's is one of the most popular at the club. It's normally a 50/50 split men/women, but very few are recognisable as cyclists. For these classes and classes that I participate, I wear my pearl izumi bibs and a workout shirt. I miss not having a back pocket for my mic transmitted, but I do feel I fit in better. I look like everyone else 🙂
I'm changing my language. It's been hard, but I'm slowly removing words that have an outdoor cycling connotation. Gone are; climb, flat, mountain, draft, peloton, race and time trial. Now I'm cuing on different “challenges” like strength, speed, stamina, etc.
DJ Scott Melker playing the Red Rocks Amphitheatre in Golden, CO
Time for another Profile Contest!
My friend , professional DJ Scott Melker send me an awesome playlist to use in my 45 minute Evolution Cycle class at Life Time. I had asked Scott for this because quite frankly; there are times when my personal choices of music, aren't exactly what my class wants to hear 🙁
So I occasionally solve that by using OPM (Other Peoples Music) – Amy's music has been heard in my class on occasion, as has Chrispins and others to fabulous effect.
If you don't know him – Scott Melker is the creative genius behind The Melker Project. Beyond rocking clubs and amphitheatres, Scott is a mashup and remix artist. His music is used by some of the hottest Indoor Cycling Studios and Instructors in NYC.
Instead of keeping this playlist all to myself – I thought I should share it – which lead to the idea; why not have another profile contest?
The rules are pretty simple:
Create a fun and entertaining class profile using the playlist as provided > no substitutions or re-ordering please.
Create a .pdf of your completed playlist.
Upload it to the Celebrate Indoor Cycling Facebook group's file section before the end of Saturday February 6th.
Between Scott and myself, we'll pick three as winners on Sunday 2/7. 1st place wins $300, and the top three each receive a one year subscription (or extension) to ICI/PRO! All winners will have the option to be recorded as an official Audio Profile.
Once you've downloaded the file > Extract the files in your download folder or move them into where you keep your other music files. If you have your settings in Spotify correct, you should see all of them in your Local Files.
Once that's done, click ICI/PRO Scott Melker DJ Mix to open the Spotify playlist. This will ensure you have the playlist configured correctly.
At this moment, I'm sitting with one of my dearest friends and fellow cycle instructor. We've been listening to music together and we found this great 7 minute flat. She will use it for an opener- I most likely will too. It's 102 rpm's- great for warming up our legs after coming in from the frigid temps in Minnesota and Michigan (she lives in Michigan).
Interestingly enough, the original “Limit to Your Love”, by James Blake is 73 rpm and I've used it for a climb in past profiles.
Spotify is continuously updating both their computer software and iPhone/Android Apps. To keep you up-to-speed with changes and improvements, here are a few new tricks you might not be aware of – a few of these are courtesy of PC Magazine:
Recover Deleted Playlists
Oh Crap! Ever have that sinking feeling when you've inadvertently deleted a spotify playlist? Have no fear. Spotify has a place where you can recover deleted playlists. To find your deleted playlists go to your Spotify Profile (opens in your browser) and scroll down to Recover Playlists.
While you're on your Spotify profile
Spotify only allows you to sync three devices. So if you've upgraded, replaced or added any devices (new iPad for Christmas?) you can Remove Offline Devices there.
Clean House
If your sidebar has your scrolling through a few hundred playlists, it maybe time to get organized! While it's not a new feature, how to create new Playlist Folders isn't readily apparent > but it is easy. From the File navigation you can select New Playlist Folder or the Ctrl+Shift+N shortcut has the same result. Create a folder name and then drag playlists into the folder.
Garbage in… Garbage out
To be fair, the Normal setting for sound quality is fine for most listening situations and streaming. Your studio isn't one of them. Can I assume you what the very best sounding music possible? Amplification of music will magnify the quality (or lack of quality) and the difference will be noticeable to your participants. Follow the Settings > Music Quality and set the Sync Quality to Extreme. Sure it takes a bit more memory, but the clarity and PUNCH of your Extreme 320 kbps tracks will make a subtle (yet impactful) impression on your class! NOTE: this setting only effects music you've set to make available offline > which is the only way you should be playing class music.
Find the best EQ for your studio
Do you have a few participants who always show up early? I do and last Thursday (New Years Day) I put them to work before the start time for class. I used Aly & Fila — Perfect Love – Radio Edit, a fun track from this Jan 1st Playlist and went through each option on the Equalizer: Settings > Playback > scroll down > Equalizer. The Dance EQ setting was the popular favorite so Dance was what I used – and will continue to use in that studio.
NOTE: If you want to get really fancy you can tap and drag the white dots to make your own custom EQ setting. It appears that Spotify remembers your setting after it's been closed, even though the little check mark doesn't show the next time you open Spotify, so it's all good 🙂
What's this remote control thing?
Spotify assumes that if you're playing music from your computer, you automaticly what to control said music from your handheld device. But what if you don't want to control your music from your iPhone? It drove me crazy for a while until I figured out that I could turn off the remote control by taping the green speaker icon shown below.
This has to be the hardest Indoor Cycling video of all time – ride along on the 13 incredibly steep climbs that make up this annual event on the Saturday after Thanksgiving. I like to coach riders to climb each of these hills using a different cadence > but always above the PTP we will establish during the first climb. Crazy fun!
You can purchase the video or you can suffer with everyone in real time by watching the live event. From their press release:
The Pittsburgh Dirty Dozen will be broadcasted live over the internet from start to finish. This cycling race, over the steepest 13 hills in Pittsburgh, will take place on November 29, 2014 at 10:00am with interviews in the staging area beginning at 9:30am.
