Barbara Hoots suggested that I share this article from Fluff Magazine about fitness entrepreneur Fatima Batook. She and her partner have opened Studio 55 – a women's only fitness studio in Saudi Arabia 🙂
Meet Saudi Arabia's Female Fitness Pioneer
Fatima Batook is the leading authority figure in Saudi Arabia's burgeoning Spinning® industry. Not only is she a pioneering female in the space, she's cultivating a community of happy, inspired ladies and proudly watching them blossom through a new love for fitness. Fatima worked with a passionate team from the United States for over a year via email and Skype to recently open Studio55, Saudi's first women-only Spinning® studio. In addition to overseeing the studio Fatima also runs award-winning clothing line, Tima Love Life. We spoke exclusively with Fatima to celebrate the opening of Studio55 and her trailblazing health and fitness platform pushing for the empowerment of Saudi Arabian women.
When and how did your love for fitness (and Spinning® in particular) grow?
“I was 18 when I was personally facing health and weight issues. I was morbidly obese for my height and age; doctors told me I was prone to diabetes and heart problems. Their advice was to go to the gym. I saw a great big poster on the gym’s billboard saying Spinning® burned 800 calories per hour and I thought this was my solution! I went into this intimidating room of bikes, sat on a bike for 10 minutes, then decided to never ever come back! Next day I pushed myself and attended 15 more minutes, till one day I finished a whole class. And that was my ‘turning point,’ that’s when everything made sense to me. Health and weight management was hard work that depended on progressive and consistent efforts like Spinning®. In 2007 I became a certified instructor to share my new passion with everyone.”
You tried opening a small indoor cycling studio several years ago but were forced to close it. What kept your dream for a new location alive?
“I actually never tried to open one on my own, I was teaching part-time at the only Spinning® affiliate center in my city, Al-Khobar. I never even thought I would want to open my own place. The thought came to me only when the place I was teaching at closed down for legislative reasons, because in Saudi Arabia at that time we didn’t have the legal license to operate a women’s health club. It was closed down in November 2013 with little effort from their management to re-open; I was on a mission to get the license not only for Studio55 but also for all health clubs for women across the country. Being a member of Young Saudi Business Women of Eastern Province, we had raised this matter with all the supporting documents of why we needed this and presented to the minister who issued licenses for men’s health clubs, and that’s when we had our triumph and received approval that all women can have a license to open a fitness/health club.”
How did you get your new project, Studio 55, off the ground?
“Studio55 was born out of three things: 1) Legal circumstances that forced the only health club I could teach Spinning® at to be shut down. For two years till Studio55 was open, I was training women from private properties (homes and recreational centers) till we were able to get the studio up and running, but it didn’t stop women from training and didn’t stop me from pursuing the dream of opening up soon to all women. 2) Fate! God put me at the right time at the right place. I was presented with a business opportunity from a male entrepreneur who witnessed the idea of cycling studios being a success in the US and wanted to bring the model to his home country, and today he’s my business partner at Studio55. Both of us have a marketing and branding background and we had the right vision for Studio55 to make it a reference for women all over Saudi Arabia for Spinning® and fitness. With that vision in mind we started from zero building a brand, a concept, interior and systems that go along with it. I have to say that Barbara Hoots (owner of Atlanta-based company, Indoor Cycle Design) played a huge role in directing us the right way and giving us the knowledge and know-how. 3) Passion drives every single move I do and bringing that passion throughout the studio was my goal. Instructors are the heart of the studio; with recruiting and training being scarce in Saudi Arabia they were our top priority. We had all the instructors fly to the World Spinning® & Sport Conditioning conference in Miami to meet, engage and train with the masters. After a month from soft opening I can say our passion spills over to the members and the whole environment in the studio. It’s a never-ending chain of positive reactions.”
I noticed a class you have called “Bokwa.” What is that exactly?
“Women always love to have fun everywhere, but especially here in Saudi! Women are always finding an excuse to party and Bokwa is a great and healthy way to do so. Bokwa is an intense cardio workout combing elements of African dance, kickboxing, light boxing and step. It’s a unique dance fitness workout using letters and numbers as placement combined with the use of hand signals and American Sign Language. It’s refreshing and builds strength and endurance driven by the pulsating rhythmic beats of African, Latin, popular dance and house music. Bokwa is an innovative dance workout that’s an abundance of fun and does not feel like a workout!”
Can you recall a heartwarming story (or stories) that stand out to you from the women you’ve instructed over the years?
“I have so many touching stories. One of the stories I always share is one I had encountered with an older female who was very traditional and religious. Just to give you a background, Saudi fitness instructors were not very popular 10 years ago and may be seen as a degrading job but today we’ve been gaining a lot of respect and many, many Saudi women are getting the training to become instructors. So I was faced with some negativity at times but it was with one lady who was against me from day one assuming I came from a background of “liberating” women in the incorrect way, “stepping” out of the cultural norms and traditions, so she wouldn’t attend any of my classes. She always put in a complaint to management that I was inappropriately dressed for a Saudi instructor while other instructors were fine because they weren’t Saudi! This was till one day when she didn’t have an option but to attend my class, which was a Spinning® ride dedicated to overcoming climbs as challenges in life. I shared a lot of my own personal challenges throughout the ride and that was her moment. That was the moment where everything changed to her, all the stereotypes she had in her mind, all the walls she had built, and all her guards dropped and faded away! After the class she came to me for the first time ever and thanked me, then opened up her heart to me with her personal challenges in life and apologized for judging me the way she did. That was a successful turning point because we came from different backgrounds but had so much similarity. As much as she was judging me I was too, due to her appearance and different cultural background. She actually inspired me to be more open to every type of woman because at the end of the day, we are one. Today she’s one of the most active women supporting Studio55 and myself.”
Why is your vision for female fitness health clubs so needed in Saudi Arabia at this time?
“It is needed, indeed! For many reasons, one of them being that obesity is higher in women than men and lifestyle-related diseases are increasing causing early deaths amongst women in Saudi Arabia. Women in Saudi need an outlet to vent and let go because they are super women–they are full-time mothers, full-time daughter, full-time sisters and full-time wives, plus they have jobs and many other cultural and social commitments. We have a huge responsibility as women in the family and we don’t live independently, therefore we are always in need by someone at some point of time. Female fitness clubs are a place where they can dedicate well-earned time to themselves and free themselves from all the worries and stress of their daily lives, reenergize themselves and become stronger to take on the rest of their days.”
In the Western world we’re all too familiar with the daily restrictions placed on the lives of Saudi women. What we don’t hear about enough is the sisterhood you share. Can you talk about how you empower each other?
“Women around the world have the same needs, dreams, ambitions and aspirations. One thing we’re blessed with in this part of the world is that even with our busy lives we have strong bonds, we stand for each other, support each other and connect with each other on many different levels. I’m blessed to see this first hand at the studio; the bond women have between each other is so strong and built purely on unconditional relationships. If anyone needs anything, there will be 20 women standing right by her side.”
What are your long-term plans for Studio 55?
“The plan is simple: open twenty studios by 2020 and inspire women to come together and have their own space to evolve and be more.”
Today I ended a turbulent 3 year relationship with the Spinner Blade Ion. A courtship that began with high aspirations for a long, happy and powerful future has deteriorated into one complication after another and I no longer have the energy to keep the blue light burning.
About 3 years ago management announce that we were going to be the first club in the United States to receive the brand new Spinner Blade Ions, this was Spinning's first foray in the new world of power. Though I personally was hoping for a different choice I was excited to finally be teaching on a bike that would express work output in watts. Now instead of spending so much time cuing how each interval should feel I was going be able to use each rider's personalized power zones. The idea of personalized training zones is not new, the fitness industry has been trying to use them with heart rate for nearly 25 years. The problem with heart rate training is that all participants need to be using heart rate monitors for it to be effective and as any experienced fitness professional knows we are lucky to have 20% of our participants wearing monitors in any class. The beauty of leading a power based indoor cycling class is that ALL participants have a power meter on their bike!
A few weeks before delivery the instructors started receiving various training manuals and information about the features of this new bike. This is when I started getting worried. The first problem I saw was the continued use of a chain. Why would any new bike continue to use a chain when belts, both Poly V and Carbon Drive, have proven to be a much better option. Belts don't stretch or break, they are so strong that many motor cycle manufactures use them. The second flaw I noticed was the continued use of a friction breaking or resistance system. Friction resistance has been the bane of instructors and bike techs since the inception of indoor cycling. I still remember the days of walking around the cycling room with a bottle of silicon lubricant spraying the squeaky brake pads then having to endure the smell of the same burning silicon. There were also the times I would sweat or spill water, from my water bottle, on the flywheel and lose most of my resistance. Why would anyone want to build a new bike with old friction resistance technology when magnetic resistance has been proven to be so much better. I'm not an engineer but the only time I can think that excessive friction is a good thing is when trying to build a fire. The third and final concern I had when looking through these training manuals was the console. The layout was, to be honest, stupid!
First, why would you not put wattage on the top? The new and special aspect of these bikes was power, why would you hide it in the middle? Why give heart rate the most prominent line on the console when so few people actually wear heart rate monitors? Also, any instructor with 1 month's experience teaching with power understands the importance of seeing real time AND average wattage when performing intervals. Why are they not available on the same screen? The only way to see average wattage on this console is to push the “M” button and scroll through the four different screens, something everyone wants to do when they are working hard. The word “Simple” kept coming up in the literature. Well when it comes to console design, I think Simple=Stupid. After the initial learning period of how to use power, participants and instructors want a console that gives them all the metrics they need to take and teach an effective class not a simple one. Finally, this bike was being released at the beginning of the wearables craze. Everyone wanted to track and log every aspect of their workout. With the Spinner Ion Blade there was no way, beyond taking a picture of the console, to track your workout, no USB port, no phone app, no open protocol that would let the console communicate with the many fitness apps that were available. I teach in Denver Colorado, the riders here are some of the most sophisticated indoor and outdoor riders in the world, they know power and want a way to use it to it's fullest potential. If there isn't a way to track real time wattage throughout a ride there is no way to determine Normalized Power, Intensity Factor or Training Stress Score. Again, Simple=Stupid.
So, the bikes finally arrive and EVERYONE was so excited! We had been riding Spinner NXT bikes and these new Ions felt very familiar but what everyone was psyched about was the power. I had been lucky enough to be teaching with power for a few months on the Keiser M3 and the Freemotion bike. I've also been coaching some athletes who use power meters and I've read Hunter Allen and Andy Coggan's Training and Racing with a Power Meter. So I felt like I had a pretty good understanding of how power works. On my very first ride I noticed something very disturbing, my wattage was 20-40 watts lower on these bikes then the M3 and Freemotion bikes and people who were riding with power on their outdoor bike were noticing the same thing. Then, as I rode different bikes I found huge wattage variations from bike to bike. Understanding that this was a very subjective test a few instructors decided to ride ALL 56 bikes while wearing heart rate monitors. We would work up to a specific heart rate that was in our Aerobic Zone then take note of the wattage. This wasn't the most scientific test, but it was the best we could do without being able to hook the bikes up to a dynamometer. The results were SHOCKING! More than half the bikes weren't even close to each other, they varied by as much as 100 watts. We explained this issue to the bike manufacture and asked if there was a way to recalibrate the bikes in order to assure consistency from bike to bike. The answer we received was even MORE shocking then the amount of bike to bike variation. THERE WAS NO WAY TO RECALIBRATE THE POWER. Are you kidding me? Every indoor cycling bike whether direct power or measured and every outdoor power meter has a way to recalibrate! This was our “Oh Shit” moment and when I started thinking of “work arounds” to this fatal flaw.
The foundation of training and coaching with power is finding one's FTP, Functional Threshold Power. This is simply the maximum power a rider can average for 1 hour. Since a one hour test would not be practical in most indoor cycling settings the next best test is a 20 minute “best effort” ride where 95% of the 20 minute average wattage is calculated as the FTP. We then use the FTP to determine power training zones.
Since the variation from bike to bike could be as much as 100 watts, unless I could guarantee that every rider would be able to ride the same bike in ever class the FTP test results were useless. So my workaround was to perform a modified FTP test at the beginning of every class. This way we could find an estimated FTP for each rider on each bike for each class. I would cue what threshold was supposed to feel like, have my class ride at that “feeling” and take note of the wattage their bike read when they “felt” like they were at threshold. Unfortunately this was not very scientific but it was the best I could do in the situation we were in. At least this let me speak the language of power and riders could be accountable from interval to interval even if the numbers weren't exactly correct.
As I gained more and more experience teaching with power I realized the importance of Average Wattage when coaching interval based profiles. If riders are told to focus on average wattage for each interval, they are forced to work for the full length of each interval. Riders learn very quickly if they “sandbag” the beginning of an interval they need to work extremely hard at the end of it to reach their goal average wattage. Many of the top indoor cycling bikes with power show real time and average wattage on the same screen, not the Ion. Riders have to cycle through the four available screens to see real time and/or average watts.
The power meter and the console were by far the two biggest mistakes made with the Ion, but there were more. The friction resistance was a problem that was made obvious when combined with the use of a power meter. Friction causes heat and heat causes the brake pad to work less efficiently, so if I asked my riders to find specific wattage and rpm and to hold it for a few minutes over time the brake pad would heat up, work less efficiently and wattage would drop. Riders were constantly forced to adjust their resistance throughout each interval to maintain current or goal power output. Threadless (Morse Taper) pedals became a problem since they were virtually impossible to remove. Chain instead of belt also added to maintenance requirements and the inability to capture workout metrics through a usb storage device or app became very frustrating to our riders who wanted to track their progress.
The breaking point came when we added a group display system, Performance IQ. These systems display metrics on a TV or are projected onto a screen. Now every rider's metrics were visible for the world to see. It quickly became obvious that we had to do something about the incredible variation in wattage numbers from bike to bike. Now that we were focused exclusively on wattage we needed to find a bike that was much more accurate and consistent so our leader board, races and zones displayed correct metrics.
I'm happy to report that on March 30th we are receiving a shipment of 46 Stages SC3 indoor cycling bikes and these problems should be a thing of the past.
So, as I bid farewell to my Spinner Blade Ion, a bike that I have sat on for nearly 1000 hours over the past 3 years, I am a bit sad. It's not the Ion's fault that this relationship didn't work out. Maybe it was a rush to market, lack of foresight, not realizing that Simple = Stupid, or just plain ego that let it arrive in my club with all these fatal flaws. I'm thankful that it challenged me to become a better instructor by working through all it's various issues, but eventually it became exhausting and I just don't have the will to keep the blue light burning anymore.
Here's another “Play it and Forget it” 60 minute music mix. I've been teaching more and more with power and Stages IQ and these 60 minute music mixes let me focus on the profile and technology and not worry about the playlist.
I hope you like it.
Premium Members, follow the link below to download this new mix for FREE!!!!!
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Right Click on the blue underlined link
Select “Download Linked File As”
Select a download location
Once file is completely downloaded, find it in the location you selected
Drag the file into your iTunes or Spotify library OR
Right Click on the file and Select “Open With”
From the drop down menu select “iTunes” or “Spotify”
File should begin playing and is now part of your iTunes or Spotify library
To download the above media on a PC:
Right Click on the blue underlined link
Select “Save Link As”
Select a download location
Once file is completely downloaded, find it in the location you selected
Drag the file into your iTunes or Spotify library OR
Right Click on the file and Select “Open With”
From the drop down menu select “iTunes” or “Spotify”
File should begin playing and is now part of your iTunes or Spotify library Click here to watch a video on how to download media files from ICI/Pro.
After 37 years of waiting we finally have another Triple Crown Winner. I love horse racing, the beauty, the grace and the power of these animals is intoxicating. Over the last 37 years there have been many horses that have won 2 of the 3 Triple Crown races, but they have no one has been able to pull off the trifecta. The fact that so few horses have been able to win this coveted award is what makes this year's Triple Crown winner, American Pharaoh, so special and I've decided to immortalize this year's event in a cycling video.
I'm lucky enough to teach at many different facilities and all but one of them have bikes with power. The beauty of power is that every interval can be turned into a race. You can compete against your FTP (Functional Threshold Power), your previous interval's average wattage or just about anything you, as the instructor, can dream up. The first two Triple Crown races, the Kentucky Derby and Preakness, take about 2 minutes for the horses to complete and the third race, the Belmont, is a bit longer and takes about 2 minutes and 30 seconds to finish. These 3 races fit perfectly into a 3 interval set. For the first interval I have my participants ride to the Kentucky Derby video which takes 2 minutes and 3 seconds to complete. At the end of this first race participants get a 30 second recovery, I also have them take note of their average wattage. For the second race, the Preakness, which will take 1 minute and 58 seconds to complete I ask my riders to beat their average Derby wattage by at least 1 watt. The Preakness is followed by another 30 second recovery. Now it's time for the Belmont and a chance to win The Triple Crown. This race is going to take 2 minutes and 26 seconds. I tell my class that if they can complete the Belmont with the same average wattage that was ridden for the Preakness they will be the Triple Crown Champion.
Now let the races begin!
Check out my Triple Crown Video with embedded soundtrack
It’s 5:30 a.m. and you can hear the sound of a low but persistent hum in the Spinning room. Listen carefully, and in between the grinding of flywheels you can hear the whispers, “Is she late…… again?”
The window of time before class begins is where most growth occurs. Arrive 30 minutes early and seize the opportunity to:
Test the sound system and ensure microphone battery is fresh
Crank up some background music to warm the crowd
Adjust the air temperature
Tidy up the room
Offer water to new students if they didn’t come prepared (I always keep a case of water bottles on hand)
Distribute guest passes so students can bring friends (make your own if your gym doesn’t offer a free cycling class pass).
Dim the lights to establish an environment free of judgment (if lighting options are available at your facility).
Start class on time!
Critical phase
During this critical pre-class phase, get to know your audience! A savvy instructor will learn students’ athletic interests, musical preferences and occupations. Congratulate the mother of two for completing her first half marathon, throw in a remix by The Doors for your children of the 70’s and buy a latte’ from the guy on bike #12 who owns a coffee shop. Don’t expect riders to support your efforts if you don’t support theirs.
Don’t believe me? Take the challenge! For one month make a conscious effort to improve your time management skills and extend genuine kindness to your students. Watch with delight as new conviction emerges and classes become energized.
What’s next? I’ll teach you how to spice up your class with a trick from the advertising boys on Madison Avenue…..trust me; you won’t want to miss this one!
Leave a comment for Barbara so she knows your were here.
Two Recordings of Me teaching this profile on the Stages SC3 IC Bike
June 14th, 2016 Class Recording.
June 17th,2016 Class Recording
65 minute “Play it and Forget it” harmonically mixed music set that was used for the June 14th,2016 recording. This mix was featured in a previous post. You can check it out by clicking here.
If you have not downloaded the VismoX app yet, what are you waiting for? This app takes these profiles to the next level of understanding power and your body's reaction to it.
Below, Premium Members can follow links to download all the above media, view and download a printable Class Profile that can be used in class, read a detailed description of the Power Based Training Zones and download a printable Power Postcard.
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']