Display tracking of each rider's performance during an Indoor Cycling class is proving to be very motivating for the riders and profitable for the studio owners because those participants keep coming back.
Customer retention is hugely important to keeping your classes full. I hear over and over; “once you've shown me my performance, up on a screen and then on that email I get after class, I'm hooked. Why would I ever go back to that Big Box club, who doesn't show me anything?”
Jennifer Ashbrook is the owner of Inner Drive Cycling | Fitness Studio in Newtown Square, PA. Jennifer's studio features FreeMotion S11.9 indoor cycles that provide the performance data that drives the Spivi Display Training system she purchased to differentiate her studio, from other competing fitness clubs in her area.
Jennifer created this short video to help her prospective customers understand Spivi and how it adds to the “WOW” factor of her classes.
You can learn more about Jennifer and her studio by listening to our interview.
I forgot to talk about … It's common for guests to contact me, post interview, with a point or two that they felt should have been included, but weren't. Jennifer emailed me to add:
Hi John,
I just wanted to thank you for the chance to talk with you about Spivi this morning — I really enjoyed it! A couple of things I think maybe I should clarify about Spivi that I forgot to mention — when I explained how Spivi “normalizes” or handicaps riders, I indicated that they are normalized based on power output — and that’s a major part of the equation for bikes with power — but the system also takes into account cadence; it factors all of that together and “ranks” riders based on “Spivi Points” — which (as I understand it) factors in riders age, weight, gender, FTP (if know and power data is available), and cadence — perhaps other factors… The system can also pick up heart rate from ANT+ heart rate straps.
There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
There are times when exercise can be painful*, especially when you're coaching or participating in, a HIIT or Tabata® training class. You know that. You might also be aware that the more you expose yourself to high intensity training, the feelings of pain / discomfort you experience diminish over time. Said another way; over time, you may develop a tolerance for the pain that accompanies HIIT or Tabata® type training. You knew that too… and now there's actual research that suggests regular exercise can reduce a person's sensitivity to most any type of physical pain.
I learned at IDEA that Tabata® is an actual brand name. Out of respect for them I've included the ®. I hope to have more about the new Tabata® Cycling certification they'll be offering in the near future.
Regular exercise may alter how a person experiences pain, according to a new study. The longer we continue to work out, the new findings suggest, the greater our tolerance for discomfort can grow.
For some time, scientists have known that strenuous exercise briefly and acutely dulls pain. As muscles begin to ache during a prolonged workout, scientists have found, the body typically releases natural opiates, such as endorphins, and other substances that can slightly dampen the discomfort. This effect, which scientists refer to as exercise-induced hypoalgesia, usually begins during the workout and lingers for perhaps 20 or 30 minutes afterward.
But whether exercise alters the body’s response to pain over the long term and, more pressing for most of us, whether such changes will develop if people engage in moderate, less draining workouts, have been unclear.
So for the new study, which was published this month in Medicine & Science in Sports & Exercise, researchers at the University of New South Wales and Neuroscience Research Australia, both in Sydney, recruited 12 young and healthy but inactive adults who expressed interest in exercising, and another 12 who were similar in age and activity levels but preferred not to exercise. They then brought all of them into the lab to determine how they reacted to pain.
Click the link if you'd like to read the entire article – here's the important conclusion…
The study’s implications are considerable, Mr. Jones says. Most obviously, he said, the results remind us that the longer we stick with an exercise program, the less physically discomfiting it will feel, even if we increase our efforts, as did the cyclists here. The brain begins to accept that we are tougher than it had thought, and it allows us to continue longer although the pain itself has not lessened.
So how can this help you as an Instructor or coach?
While at the IDEA fitness conference this week, I took the Tabata® Cycle workshop presented by Team ICG Master Trainer Mike Michels. During Mike's lecture he really emphasized how difficult it is to perform the series of 8, 20 second all-out intervals properly. So difficult in fact that Mike said none of us would be successful initially. But if we performed them regularly, over time we will improve. Beyond an increase in fitness we'll experience, some of that improvement will come from an increase in tolerance for the pain that's a part of HIIT.
I left the class thinking… I should start communicating – your incentive for working hard today, will come in the form of a less painful workout tomorrow. Then, when your tomorrow comes, take advantage of it 🙂
*Of course I'm talking about the pain felt when pushing yourself to your maximal effort, not localized pain that's indicative of poor form, improper bike set up or joint strain/injury 🙁
Two articles, about two different Indoor Cycling Studios, came across my desk today! The fun part for me was how they both featured ICI/PRO members who've hung out their shingle and pursued their dreams of a fitness business!
And Rev Up also takes advantage of technology to help people keep up with their workouts and fitness goals. Each bike has a mechanical device that calculates the amount of work a person does while exercising.
“One of the challenges has been, typically in spinning, is that people get on there for 45 minutes to an hour, and they get all hot and sweaty, and they guess how many calories they might have burned; they don’t really know,” Beane says. “With our system, they have a very accurate (record), as well as a way to track how many calories did you burn, how many watts did you produce. … Since that data all goes into your account, you can track over time, ‘How well am I doing? How am I progressing?’”
A screen shot of Jeff's online reservation page, from his great looking LiveEdit, website is above. By registering for a specific bike, the Performance IQ system knows who's – who in the class and then displays and records the rider's performance data in their user's account.
Jeff's studio is still very new. He'll probably appreciate learning how a bike reservation system has solved some problems at CBCycle Barn, from owner Karen Casler…
How CB CycleBarn Indoor Cycling Studio Used a Bike Reservation System to Cure ‘It's MY Bike Syndrome'
What are your customers saying about your site and the Stations app? (Live Edit's name for their reservation system)
Customers love booking their bikes! It has a trickle down effect of both customer and studio benefits. The Stations app allows me to give the customer what I feel is the most powerful customer service tool there is. The Stations app lets the customer know exactly what to expect!
Aside from knowing what to expect, another bonus is that by booking a bike online, customers are immediately escalated to VIP status. I like to use the analogy of flying American Airlines vs. Southwest Airlines. People are territorial about their space in any GroupX class. Before the Stations app, any territiorial Bike Vultures arrived early and hovered anxiously, waiting to stake claim to “their” bike.
Territory anxiety is now a thing of the past–but that’s something I expected when we added the Stations app. What I didn’t expect was that the Stations app would relax everyone! Some of the greatest feedback I’ve received is from the riders who had simply put up with the Bike Vultures because it’s been that way since the beginning of GroupX time. It never occurred to anyone (myself included) to complain about the “It’s MY Bike Syndrome” riders.
The very day the Stations app launched, the tension that we didn’t even previously acknowledge was instantly gone. Customers shared with me that they had felt so uncomfortable waiting for a class to start because of riders inflicted with IMBS. They had stories of being pushed, accidently hit with gym bags, and shoved aside in the stampede to stake claim to a bike. But that’s not all. Riders from the class before the IMBS stampede had also been made to feel uncomfortable. Their amazing hour of cardiotherapy zen was abruptly disrupted by hovering Bike Vultures before the first rider could wipe down the bike and gather their belongings.
VIP status … Check.
Bike Vulture Extinct … Check.
Performance IQ Compatibility … Check.
Knowing Exactly What To Expect … Check.
As a studio owner, how can it possibly get any better ?
How bout … Parking Lot Congestion Relieved … Check.
One of the most common issues for any dedicated indoor cycling studio is the parking lot crossover between classes. Because it is no longer necessary to arrive early to secure bike real estate (and trust me some people arrive as much as 30+ minutes early,) riders now show up 5 minutes or less before class starts. This allows the first class to make their exit and gives a lil’ breathing room for those coming in for the next class.
Priceless.
And there is one more box to check…
Competitive Advantage … Check.
At the moment, none of the big box gyms around our studio offer a Stations app reservation system. Using the Stations app makes reserving your class and showing up for class easy.
At WSSC I had the opportunity to complete a PST (Personal Spinning® Threshold) test – which is (their words) the key to Spinpower success. I couldn't agree more as knowing your maximum sustainable power or Heart Rate, and then building training zones around a known metric BPM/Watts is crucial to effective training. Here's some notes on this session and the discovery process MI Janet Toussaint lead us through to determine our Personal Spinning® Threshold.
PST is something we can change
Janet's session included a lecture period before we climbed on the Blade Ions for the PST test. During her presentation she made three very profound points that I feel are important for anyone teaching with power, to convey to their participants…
It is possible to change/raise/improve your PST. You maybe familiar with the statement; if you can test it you can improve it. In the past the Spinning program was based on Maximum Heart Rate – a number that doesn't change no matter how hard you train. Yes you can become more efficient at Fat utilization, except that's difficult to measure without a metabolic cart. Sustainable power at threshold (PST) is something you can easily see changing and that can be very motivating.
PST is based on Maximal Efficient Effort – key word being efficient, as in where efficiency drops off during the graded intensity ramp test. This isn't a test where COME HELL OR HIGH WATER I'M GOING TO PUT UP THIS HUGE WATTAGE NUMBER!!! Janet made the point a number of times that you have to be careful not to let these assessments become a competition, where people are trying to prove something.
Your PST is specific to this sport – actually Angie Sturtevant made similar statements. The wattage you see as a PST only applies to a Spinning class – not your road bike with a power meter. I would add that it also only applies to the specific brand of Indoor Cycle.
I snapped this picture showing the ramp test protocol used to asses the PST used to create the 6 power zones in the SpinPower program.
Constants and Variables
The constant during this test is cadence/RPM which doesn't change during the test. Janet suggests you not mandate a cadence, instead ask every one find “where they hang out” = natural cadence. What will vary will be the amount of resistance, and the resulting changes in HR and perceived exertion/RPE.
Start everyone warming up in zone one, finding that natural cadence for 10 or more minutes. Include a few brief accelerations – but not too intense or long.
Every two minutes you'll add resistance / ramp up. How much? Janet recommends 10-20 watts from women and 15-30 watts for men.
After you've added the new ramp, push the reset button to record your average for that ramp – remembering the previous ramp's wattage.
When you can't maintain your cadence, for the whole two minutes, you're done. Your PST is the watts from the last fully completed ramp.
How many ramps is the right amount? Janet explained that there is no “right amount”. You need to run the assessment until everyone has completed the test. There were some questions about this and it sounds like you should see at least 4 ramps until failure. Less than that probably means that the rider is adding too many watts with each ramp.
My experience during the test was as I got closer to PST, I wanted to reduce the size of each ramp's increase. I also knew very quickly when I wouldn't be able to finish a ramp. My numbers are in the image above. I couldn't complete my last ramp of 240 watts, which actually isn't that far off what I'm used to seeing as my threshold on the FreeMotion bikes I teach on at Life Time.
Thinking about conducting an assessment like this in your class? I would suggest that you practice on yourself first, so you understand what your riders will be experiencing.
If you are teaching on Spinner Blade Ions I would love to talk to you. Please contact me.
Are you going to be in Miami for WSSC? I'll be there all weekend and would love to meet you while I'm there.
There are a bunch of sessions that I'm excited to see:
On Friday our very own Barbara Hoots is giving a presentation: Studio Design: Empowering Emporiums to Increase Profits
Presented by Barbara Hoots Whether opening a new studio or renovating an existing one, this lecture will offer new trends in studio design. Evaluate common design flaws that lead to lawsuits and slow growth, and explore the latest in sound systems, lighting, wall treatments and marketing.
I'm really excited to take these Ugi classes – from what I can see, Ugi could be a great strength compliment to any boutique Indoor Cycling Studio
Ugi® Fit Presented by Sara Shears Undo your laces and strip off your socks! Join Ugi creator Sara Shears for the ultimate 30- minute barefoot workout. A series of 30 one-minute intervals combining strength, core and cardio are efficient enough to change your body completely. From warm-up to cool down Ugi is fun, challenging and makes U feel good about your body, energy and health.
U-SPIN Me Right Round Presented by Nadine Stewart “Combine the benefits of a high-cadence endurance ride with non-linear sculpting exercises using the Ugi® ball. This well-rounded workout will cover your cardio and cross-training needs and give you new ideas to change up your Spinning® and resistance training classes.
My main focus will be the Spin Power sessions and there's a lot of them on the schedule! Especially those that are including a specially designed Performance IQ display system, customized for the Spin Power Program.
Team Time Trial with Performance IQ Presented by Angie Sturtevant In team time trials, riders take turns either at the front or ‘sitting in’ behind, conserving enough team energy for an all-out pull toward the finish. In this workout you will compete as part of a team, as accumulated power output is displayed on the big screen using Performance IQ. This gives all teams the energy to chase and spectators something to cheer about!
Spinpowerâ„¢: Personal Spinning® Threshold Presented by Martin Timmerman The Personal Spinning Threshold (PST) is the key to Spinpower success–once PST is determined, you have a baseline threshold marker that can be used to create a unique training program and track student progress. This workshop will teach you the protocol of the Personal Spinning Threshold test and how to administer this test to your students. You will establish your own Spinpower Zones and then experience a ride which will criss-cross these zones. WS NEW
Spinpowerâ„¢ Race Day Winners Presented by Dino Pedras All athletes know that we must be efficient and well-organized to get the most out of our training, and a Race Day ride is how we see the results of that hard word. In this workshop, you will learn how to create a successful Race Day using Spinpower to help you determine what variables you should integrate into your training program and how to best periodize your time to reach your maximum potential and find the way to victory!
And that's just Friday's sessions – I'll be reporting more from WSSC as time permits. If you'll be there any of the three days, please text me so we can connect 612-868-0064!
and hovered anxiously, waiting to stake claim to “their” bike.
At WSSC I had the opportunity to complete a PST (Personal Spinning® Threshold) test – which is (their words) the key to Spinpower success. I couldn't agree more as knowing your maximum sustainable power or Heart Rate, and then building training zones around a known metric BPM/Watts is crucial to effective training. Here's some notes on this session and the discovery process MI Janet Toussaint lead us through to determine our Personal Spinning® Threshold.
Are you going to be in Miami for WSSC? I'll be there all weekend and would love to meet you while I'm there.