Display tracking of each rider's performance during an Indoor Cycling class is proving to be very motivating for the riders and profitable for the studio owners because those participants keep coming back.
Customer retention is hugely important to keeping your classes full. I hear over and over; "once you've shown me my performance, up on a screen and then on that email I get after class, I'm hooked. Why would I ever go back to that Big Box club, who doesn't show me anything?"
Jennifer Ashbrook is the owner of Inner Drive Cycling | Fitness Studio in Newtown Square, PA. Jennifer's studio features FreeMotion S11.9 indoor cycles that provide the performance data that drives the Spivi Display Training system she purchased to differentiate her studio, from other competing fitness clubs in her area.
Jennifer created this short video to help her prospective customers understand Spivi and how it adds to the "WOW" factor of her classes.
You can learn more about Jennifer and her studio by listening to our interview.
I forgot to talk about ... It's common for guests to contact me, post interview, with a point or two that they felt should have been included, but weren't. Jennifer emailed me to add:
Hi John,
I just wanted to thank you for the chance to talk with you about Spivi this morning — I really enjoyed it! A couple of things I think maybe I should clarify about Spivi that I forgot to mention — when I explained how Spivi “normalizes” or handicaps riders, I indicated that they are normalized based on power output — and that”™s a major part of the equation for bikes with power — but the system also takes into account cadence; it factors all of that together and “ranks” riders based on “Spivi Points” — which (as I understand it) factors in riders age, weight, gender, FTP (if know and power data is available), and cadence — perhaps other factors… The system can also pick up heart rate from ANT+ heart rate straps.
Podcast: Play in new window | Download
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
Hey John – I just wanted to update this post with news about a VERY cool new feature recently added by the Spivi team. Instructors now have the ability to run an 8 minute or 20 minute FTP test at the touch of a button. When members are signed in using their Spivi profile, their FTP is automatically updated upon completing the test. We are LOVING this feature – makes it SO EASY to get our riders dialed in and working at an appropriate effort!
Thanks for that update Jennifer – I see that as super important like you do. Spivi had sent out an email announcement about this last week and it’s encouraging that you’re already putting it to use. https://www.indoorcycleinstructor.com/icipro-instructor-training/training-with-power/spivi-adds-ftp-functional-threshold-power-tests/