Do you have an elevator pitch? Mine has changed several times — all necessary. But this post is actually about the emotions that sugar generates.
I began with a standard 30-second elevator pitch. Remember that version? It was the original length years ago, but now almost nobody will listen that long.
I shortened mine to 15 seconds.
Yet people went glassy-eyed when I said “psychoactive nutrition,” even though I immediately defined it as “how foods affect brain chemistry.”[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Still, brain chemistry interested them, so I changed the pitch again. I started with ‘food and brain chemistry’ and left out ‘psychoactive nutrition.’
Then I heard great recommendations from speakers and marketing pros on the perfect pitch:
– Don’t explain your process, just the results.
– Keep it short.
– Avoid big words.
– Start with a question.
All sounded like good ideas. I re-crafted my pitch with a starting question and shortened it again — this time to 10 seconds.
“You know how people have diabetes, high blood pressure, or other medical problems they can’t fix because they’re stuck on sugar? Well, I help people conquer sugar addiction so they can transform their health and feel great.”
I could never finish it. Everyone would interrupt by the time I said “high blood pressure…”
“My father has both, and high cholesterol. What should he do?”
“My mother’s diabetic. Are you a doctor?”
One woman told me, “The second part interested me, but the first part didn’t.”
(Ironically enough, when I asked what she did, her answer took 45 complicated, boring seconds. I didn’t have the heart to challenge her critique of my 10-second pitch when hers was a remedy for insomnia. But I digress.)
I changed my pitch again and dropped the opening question.
“I help people conquer sugar addiction, so they can transform their health, feel better, lose their mood swings, and gain control of their eating.”
It’s 6 seconds long. And I can’t make it through the 6 seconds without being interrupted, right after ‘sugar addiction’:
“Oh, that’s so important!”
“That’s a big deal right now. Everyone’s addicted to sugar.”
“My daughter is addicted to sugar; it’s all she eats.”
“Sugar is more addictive than heroin. Don’t you agree?”
“Do you really believe it’s possible to be addicted to sugar?”
So — and I already knew this — it’s an emotional topic. If I can’t even get through a 6-second sentence, something is charging people up enough that they must speak then and there.
In past presentations, people have glowered at me when I’ve talked about the health problems linked with the granulated white stuff.
A man walked out during one talk because I answered his question that, yes, fruit is sugar.
While I was still working on my doctorate, fat was the go-to dietary demon. In a lecture I gave to fitness pros, I was discussing sugar as a factor in health issues. “I have the same degree you do,” an angry woman shouted [we had master’s degrees in exercise physiology], “and you don’t know what you’re talking about!”
With all of these food-related emotions, this past weekend was such a relief. A real estate agent asked what I do.
He gave me the full 6 seconds to finish my sentence and questioned, “Is there a market for that?”[/wlm_private]
Fun 17.75 mile C ride = my chance to develop more new outdoor riders!
I don't know if this is true where you live, but we are enjoying a fantastic spring here in Minnesota. Yesterday was 70 and sunny. I did a little multitasking = hammered for two hours, while pre-riding the two “C” loops I've created for our Life Time Fitness Cycling Club.
To create a new route for a group ride >
Decide on an appropriate distance and then map the route on mapmyride.com. It's super easy to use; create a free account, click Create a New Route, center the map on your starting location, then just click along the path you want to follow. You're shown the cumulative mileage as you go and there are edit tools (I use the undo a lot) so you can make changes until you've configured your ride. Then give your new ride a name and then Save Route. You will find a link to your new route that can be easily shared via email, or if you paste it into Facebook it will display the map.
Then take a test ride (the fun part) to check for any construction work or other concerns. Oh, and to learn the route yourself if you'll be the leader.
I feel it's important to give new riders a chance to lead. There are situations when I might be the only lead on the ride. Assigning a new leader is helpful so I can fall back and check on others and assist those needing help. I've learned not to ask; “can you be the new leader?” New riders almost always say NO! Instead I casually tell them; “you're the leader now… keep a steady speed and I'll be back shortly”. Before disappearing to the rear, I will also tell the new leader what's coming up; the next turn, any concerns, safety hazards, etc.
As a reminder to our ICI/PRO Platinum – annual members: you are entitled to a 40% discount on everything Pearl iZumi sells at their factory website. If you're a relatively new Platinum member it takes a while before your account is active at http://shop.pearlizumi.com/icipro/ – new members are added to their system manually = it takes a while.
If you need something right away, or have trouble accessing the ICI/PRO discount store, please contact us and we'll fix it for you ASAP.
Monthly members can upgrade or new members can join here > PRO/Platinum $97.95 = Two Months free!
Participant resistance was such a big part of running a weight-loss program, I didn’t even realize it was a thing to write about (if that makes any sense). It just went with the territory.
“Resist” has many synonyms: oppose, battle, combat, duel, fight back, put up a fight, defy, struggle against, stonewall. Why would someone join a weight-loss program — and pay lots of money — only to do these?
Participants resist in many ways. Below are only a few examples of actual participant behavior during the 13 years I ran a program combining athletic performance training and a robust nutrition plan geared to weight loss and ending sugar addiction.[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Names have been changed to protect the guilty.
Jeffrey
Jeffrey was our first participant. He got used to having my full attention and turned petulant when other participants joined. From that point on, he continually criticized the program and stopped following instructions. When I said peanut butter was okay to eat, he ate a 1-pound jar in a day.
John
John was in the program for almost a year before he lost any weight. Once his weight started dropping, he told me that, at first, he wanted to prove it wouldn’t work, so he made sure it didn’t.
Kathy
Kathy complained about hearing sugar addiction info in both a live class and a webinar, instead of realizing she heard it twice because it was key. After a private consult, she waved to me from the window of Pete’s (the coffee place) while eating. Based on Pete’s menu, draw your own conclusions about the food.
Kimberly
Kimberly was a vegetarian, miserable, touchy, and quick to anger. She masked it with a phony-soft voice but complained to management about everything (especially me). Even her doctor had told her she needed protein. I knew on Day 1 she’d never finish the first quarter. She didn’t.
Tom
Tom was an alcoholic who reacted to the rule about avoiding alcohol with a strange grin. He dropped out and rejoined over a year later. He reacted to the alcohol rule with the same grin, dropped out again and never came back.
Shelly
Shelly was in sales and said she had to drink with clients. She had many reasons she couldn’t get around drinking. She never lost weight until she did the AIDS ride from San Francisco to L.A. (without alcohol).
Kristin
Kristin’s attendance at trainings was poor. Because it was a progressive, periodized training program, not a drop-in class, she didn’t progress. She also wanted detailed menus instead of guidelines. When we didn’t supply menus right away, that became her excuse to eat pizza, drink wine, and never keep a food log.
When we developed menus, she complained they weren’t specific enough. She wanted to know precisely what SHE should eat every hour of every day. She gave me The South Beach Diet and said our nutrition program was just like it. It wasn’t, but I never understood why she didn’t just follow that diet instead of eating nachos and drinking margaritas. Or what any of this had to do with never logging her food intake as instructed.
So why do people pay lots of money and then resist? Here are a few reasons.
Alcoholism
Addiction defies rules of reason and logic. It’s a complex topic, very briefly covered in a previous post (Sweet Tooth or Sugar Addiction: What’s the Difference?). Alcohol can sabotage weight loss, as covered in another post.
Sugar Addiction
See above. People will go to extreme lengths to avoid giving up their favorite foods. Lots of blame gets thrown.
Not Taking Responsibility
They’re overweight because of a spouse’s work schedule. Or they go to restaurants frequently. Or they never learned what to eat as kids. Or… fill in the blank.
Plausible Diversion
Registering and paying for an expensive, intensive program showed their sincere desire to lose weight. If they didn’t lose, it was the fault of the program, not because they never did the work to make it happen.
[/wlm_private]
These stories aren’t pretty — and they’re crummy memories — but they’re 100% true. If you have a similar experience with your students, maybe something here can help you start them moving in the right direction.
Welcome to the Pearl Izumi/ICI PRO Program!You are qualified for a 40% off retail purchase rate for up to $1,000 of gear per season at shop.pearlizumi.com .
Please remember some of the basic rules of the program. This program is for your personal use only – please don't discuss your special privileges with anyone who's not part of the program; it's designed to make you more familiar with our products so you can show them off to your clients.
Of course, the whole process isn't complete unless your clients can purchase our products for themselves at a retail location – please take a few minutes to familiarize yourself with the stocking Pearl Izumi dealers in your area so you can send some customers their way – you might even land a few clients through these new relationships (you can use the dealer locator function on the site if you're not sure which dealers are nearby).
Dealer orders take precedence over any of our discount programs; your order will generally ship within 4 business days (even orders for PI employees have to wait), and you'll receive an automated email with your UPS tracking number once your order is en route.
ICI/PRO Annual/Platinum members can log in and review Pearl's entire 2015 line here. Please contact me if you have any issues accessing the programs website.
*I've lost track… I think this is year six of our exclusive access to the Pearl iZumi PRO Purchase program. Thanks Pearl for your continued support of our Instructors 🙂
My college roommate used to turn down yogurt, saying, “I never eat rotten food.” Now, there may be reasons not to eat yogurt, but the fact that it’s rotten isn’t one of them.
Maybe a better term for “rotten” is fermented. Fermentation is highly beneficial for the digestive system, and we’ll get to that. Meanwhile, how do we know if we should eat rotten foods?
Problems with bloating, gas, acid reflux, constipation and/or diarrhea are a sign. Even problems that seem unrelated to digestion could indicate that gut bacteria are out of balance: skin problems (such as acne), sleep problems, headaches, urinary tract infections, weight gain, and strong sugar cravings.
About 85% of the immune system is in the gut, and gut health affects inflammation, allergies, and autoimmune responses.
Good Bacteria, Bad Bacteria
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
As you probably know, we have both good and bad gut bacteria. The good should outnumber the bad by 6 to 1 (or better). Various environmental factors — pollution, chlorinated water, farming pesticides — may throw off that ratio.
Dietary habits can negatively affect gut bacteria. Such habits include consumption of sugar, alcohol, or artificial sweeteners in diet beverages, diet foods and gum. Processed foods in general wreak havoc on the gut and the immune system by triggering inflammation.
Taking antacids or laxatives can disrupt gut flora and, in a self-perpetuating cycle, actually increase the need for the products.
Use of antibiotics is known to interfere with the gut environment. That applies to antibiotics in any animal products we eat, not just to prescription meds.
So How Can We Fix The Gut?
Eat rotten foods. Fermented foods are powerful detoxifiers that break down and eliminate heavy metals and other toxins. Fermentation destroys pathogenic bacteria and optimizes gut flora, balancing the ratio of good and bad bacteria.
Fermented foods produce enzymes and probiotics that help with digestion and improve vitamin and mineral absorption. Fermentation can actually produce B vitamins (which fight sugar cravings). It also “predigests” foods so they’re more easily digestible.
Fermentation can regulate stomach acid production, increasing production when it’s too low and decreasing it when it’s too high. Fermentation preserves the nutrients in foods and can even increase food storage time and prevent the loss of nutrients.
Many countries have their own fermented favorites. Below are several fermented foods common in the U.S., with many more found worldwide.
– Soy is fermented to make tempeh, miso, or natto.
– Cabbage is fermented to make sauerkraut or the spicier kimchi, a popular Korean food.
– Milk is fermented for yogurt or kefir. Stay aware that flavored versions of these products contain sugar, which would seem to cancel some of the benefits.
– Kombucha is a fermented tea that contains small amounts of alcohol. Some people dismiss the alcohol in it as inconsequential. However, do what you feel is in your best interest. I drank it a couple of times and noticed a liking for it that made me suspicious. I stopped drinking it as a result, but that’s me.
Apple Cider Vinegar
No list of favorable fermented foods is complete without apple cider vinegar. The folklore around it is vast. Old, well-worn books describe apple cider vinegar’s value as both medicinal and preventive with daily use.
Apple cider vinegar contains acetic acid, said to be antimicrobial and antibacterial. Cider vinegar has been touted as beneficial for heart health, weight loss, and even fighting cancer tumors. Some of these claims are inconclusive at best.
A documented benefit of apple cider vinegar, however, is its ability to decrease glucose levels in type 2 diabetics. It offers a similar benefit in non-diabetics. Of course, that fact alone won’t compensate for a diet loaded with sugar and/or refined carbs, but it does suggest that cider vinegar could complement a healthful diet.
Apparently, fermentation rocks. And my college roommate was off-target. Besides, she used to drink wine, and that’s fermented.
I guess the real rotten food continues to be sugar. Ya think?[/wlm_private]
I've been getting much of musical inspiration from Movie soundtracks as of late. I'm still digging Zack Hemsey — Vengeance that I first heard used in the movie The Equalizer.
The beauty of the Internet (at leased for now) is how easy it is to find best soundtracks, from movies I'll probably never see. This website has a fun list that I've been working off of. Reviews of Wish I Was Here weren't very good, but it did include this gem. [wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Brandon Boyd — Runaway Train is a very complex track. It's in 4/6 time (a waltz) so it's counted out as; one, two, three, four, five, six – or more simply; one, two, three, one, two, three. Waltzes are very helpful for the rhythmically challenged (primarily men) and (being a man) I know this irregular pattern is easier to catch and pedal to 🙂
Add in all of the stereo effects and powerful drums, this track could reach some folks that your normal mix doesn't.
