Interesting Marketing Info – Why Women Prefer To Ride Indoors

Interesting Marketing Info – Why Women Prefer To Ride Indoors

CITIBIKEweb1-master675

Image from www.nytimes.com/

Understanding WHY something “is” the way it “is” is fascinating to me. Outdoor road riders tend to be predominantly men… and Indoor Cycling participants are far and away women. So why is that?

OK, I already know why – outdoor cycling has an element of risk that's more acceptable to men, than women. My wife Amy is much more comfortable at speed on the back of our tandem, than she would be piloting her own bike. And it's not just me who's figured this out. Citi Bike has too.

A Mission for Citi Bike: Recruiting More Female Cyclists  

When Citi Bike arrived here, it promised to spread the benefits of biking to the masses, an uphill push in a city where large potholes, heedless yellow cabs and darting pedestrians can make riding on busy streets seem like an activity best left for daring messengers.

But two years in, Citi Bike’s inroads have been decidedly uneven, with men far outnumbering women in using the bike-sharing system. A little time on Eighth Avenue on a recent morning, watching the stream of Citi Bike riders heading north past Pennsylvania Station and toward Times Square, was instructive. Man after man pedaled by, some in suits, others in jeans. From time to time, a woman on a Citi Bike rode by.

Reasonable (and observant) people already understood this, so I'm not sure why this is even a question. Men are by nature more reckless and more tolerant/accepting of risk than women.

“Women are early indicators of a successful bike system,” said Sarah M. Kaufman, the assistant director for technology programming at the Rudin Center for Transportation at New York University and an author of a new report on Citi Bike. “If you have more women riders, that means it’s convenient and safe.”

Officials at Citi Bike say they are attracting a greater share of women than the citywide rate of female cyclists – about 21 percent, according to a study from Hunter College. The bike-sharing service is looking at more than just the safety concerns that seem to nag more at women than men, who insurance actuaries long ago concluded are more likely to engage in risky behavior, such as not wearing a bike helmet.

Anyone who's insured young drivers (like me), are thankful they had daughters – not sons – when they get their insurance bill. Young women are less likely to do stupid/risky stuff in a car = they crash less often = they're less of an insurance risk.

This isn't rocket science here people. And yet I'm continuously seeing instructors and studios focusing their marketing at men… who ride outside… and will probably never set foot in your class. While successful (read profitable) fitness businesses like SoulCycle cater almost exclusively to women.

My advice to Citi Bike is to accept the reality here (women don't feel safe riding in traffic) and quit coming up with stupid non issues like not having a place for their kids.

And there are other perceived obstacles, not unique to women but more commonly cited by them: They cannot ride with small children. They think the cost – $149 for an annual membership or $9.95 for a day pass – is too steep, especially on top of a subway pass. And they worry about arriving at work sweaty.

“I wouldn’t want to be gross the whole day,” said Maeve McCarthy, 21, an intern at an interior design firm in Manhattan, who has not tried Citi Bike but said she would consider taking a nice ride through Central Park, if not commuting to work from Brooklyn.

Ms. McCarthy just doesn't want to smell sweaty the rest of the day… and I don't want to sit next to her if she does 🙁

There's an old saying; “you can't fight city hall”. It points to the futility of trying to change something that just ain't going to change… no matter how hard you wish it to change.

Having Problems Downloading the Massive Amount of Free Media On ICI/PRO?

Having Problems Downloading the Massive Amount of Free Media On ICI/PRO?

Download

 

 

Have you been having a hard time figuring out how to download media from the ICI/Pro website?

Try following these directions and let me know if it helps:

To download media to a Mac:

  1. Right Click on the blue underlined link
  2. Select “Download Linked File As”
  3. Select a download location
  4. Once file is completely downloaded, find it in the location you selected
  5. Drag the file into your iTunes or Spotify library OR
  6. Right Click on the file and Select “Open With”
  7. From the drop down menu select “iTunes” or “Spotify”
  8. File should begin playing and is now part of your iTunes or Spotify library

To download media to a PC:

  1. Right Click on the blue underlined link
  2. Select “Save Link As”
  3. Select a download location
  4. Once file is completely downloaded, find it in the location you selected
  5. Drag the file into your iTunes or Spotify library OR
  6. Right Click on the file and Select “Open With”
  7. From the drop down menu select “iTunes” or “Spotify”
  8. File should begin playing and is now part of your iTunes or Spotify library

Click here to watch a video.

 

I hope this helps.

 

 

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Free Music Friday – The Cars Mashups & Remixes

Free Music Friday – The Cars Mashups & Remixes

thecarsalbum_1978

I've been a Cars fan forever – they were the soundtrack of my senior year in highschool. Yes I know that dates me, but these we cassettes – not 8 tracks 🙁

Turns out I have a bunch of Cars fans in my Thursday class (we're all of similar vintage) so I thought it would be fun to include a few tracks in my class next week.

Digging around I found that there are some very nice Mashups and remixes. Would any of these fit into your next profile?

 

https://soundcloud.com/thebenz/the-cars-just-what-i-needed

Download Right Click

Download

https://soundcloud.com/charlie-brown-superstar/the-cars-moving-in-stereo-cbs-poolside-with-linda-edit

Here's a nice playlist of original Cars favorites you can sample from.

The Power of 3 – Keep it Simple and Progress – Profile (July 2015 Week 2)

The Power of 3 – Keep it Simple and Progress – Profile (July 2015 Week 2)

keep-calm-and-keep-it-simple-27

Below you'll find Week 2 of July's Keep it Simple and Progress indoor cycling profile.

In order to keep it simple and progress I have kept the same series of intervals as last week but reduced the rest to just 45 seconds.  Due to the reduced rest there's extra time, so I added three 30 second maximum effort intervals at the end of the workout.

Workout Basics:

  • 5 minute warmup
  • 3 x 4 minute intervals with 45 seconds recovery after each
  • 3 x 3 minute intervals with 45 seconds recovery after each
  • 3 x 2 minute intervals with 45 seconds recovery after each
  • 4,3,2 minute intervals with 45 seconds recovery after each
  • 3 x 30 second intervals with 1 minute recovery after each
  • 5 minute cool down

3 x 4 minute interval goals and specifics:

  • 1st 4 minute intervals should be ridden seated at 80-110 rpm at Threshold wattage, HR or RPE
    • 45 second recovery or reset
  • 2nd 4 minute interval should be ridden seated at 60-80 rpm at the same wattage, HR or RPE as the 1st.
    • 45 second recovery or reset
  • 3rd 4 minute interval should ridden standing at 60-70 rpm at the same wattage, HR or RPE as 2nd.
    • 45 second recovery or reset

3 x 3 minute interval goals and specifics:

  • 1st 3 minute intervals should be ridden seated at 80-110 rpm a wattage, HR or RPE that is higher than the last 4 minute interval
    • 45 second recovery or reset
  • 2nd 3 minute interval should be ridden seated at 60-80 rpm at the same wattage, HR or RPE as the 1st 3 minute interval
    • 45 second recovery or reset
  • 3rd 3 minute interval should ridden standing at 60-70 rpm at the same wattage, HR or RPE as 2nd 3 minute interval
    • 45 second recovery or reset

3 x 2 minute interval goals and specifics:

  • 1st 2 minute intervals should be ridden seated at 80-110 rpm a wattage, HR or RPE that is higher than the last 3 minute interval
    • 45 second recovery or reset
  • 2nd 2 minute interval should be ridden seated at 60-80 rpm at the same wattage, HR or RPE as the 1st 2 minute interval
    • 45 second recovery or reset
  • 3rd 2 minute interval should ridden standing at 60-70 rpm at the same wattage, HR or RPE as 2nd 2 minute interval
    • 45 second recovery or reset

4,3,2 minute interval goals and specifics:

  • 4 minute intervals should be ridden seated at 80-110 rpm at Threshold wattage, HR or RPE
    • 45 second recovery or reset
  • 3 minute intervals should be ridden seated at 60-80 rpm at a wattage, HR or RPE that is higher than the last 4 minute interval
    • 45 second recovery or reset
  • 2 minute interval should ridden standing at 60-70 rpm at a wattage, HR or RPE that is higher than the last 3 minute interval
    • 60 second recovery or reset

3 x 30 second interval goals and specifics:

  • The 3 x  30 second intervals should be ridden at the riders choice RPM or position and should be ridden at maximum effort followed by a 1 minute recovery.

[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']

Trainer Road Profile (If you're Trainer Road Member join my Team to get this and all profiles)

Screen Shot 2015-07-12 at 8.58.25 PM

Click for a detailed profile to print

The_Power_of_3_Simple_Sets_4_3_2_Three_Times_July_2015_Week_2

 

 

60 minute music mixed track used with this profile.

 

Recording of me teaching this profile with Power on a Stages Bike

 

Recording of me teaching this profile with Power on an Ion

 

Recording of me teaching this profile WITHOUT Power on a NXT

To download any of the above media on a Mac:

  1. Right Click on the blue underlined link
  2. Select “Download Linked File As”
  3. Select a download location
  4. Once file is completely downloaded, find it in the location you selected
  5. Drag the file into your iTunes or Spotify library OR
  6. Right Click on the file and Select “Open With”
  7. From the drop down menu select “iTunes” or “Spotify”
  8. File should begin playing and is now part of your iTunes or Spotify library

To download any of the above media on a PC:

  1. Right Click on the blue underlined link
  2. Select “Save Link As”
  3. Select a download location
  4. Once file is completely downloaded, find it in the location you selected
  5. Drag the file into your iTunes or Spotify library OR
  6. Right Click on the file and Select “Open With”
  7. From the drop down menu select “iTunes” or “Spotify”
  8. File should begin playing and is now part of your iTunes or Spotify library

Click here to watch a video on how to download media files from ICI/Pro.

. [/wlm_private]

What IC Instructors Wish Participants Would Stop Doing (Part 1)

What IC Instructors Wish Participants Would Stop Doing (Part 1)

stop_sign

Most IC instructors have the client’s best interest at heart. We may not all agree on every point, but we do want our participants to do well, get the results they seek, and feel great. That probably goes not just for how they work out, but for what they eat, as well.

It’s a safe guess that most instructors wouldn’t mind at all if their class participants stopped doing the following things — immediately and forever.[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']

1. Eating “Good For You” Foods They Hate

The feeling of deprivation can make us do strange things with food. Feeling deprived can result from eating so little food that they’re always hungry, always thinking about food, always ready to gnaw the legs off the furniture.

We know it’s a binge waiting to happen. But there’s more to it.

Several years ago, during an appointment, a frustrated client stomped her foot at me and demanded, “Joan, do you ever enjoy eating?!”

My answer was an enthusiastic, “Yes, of course.” It’s true that we might need to give up certain foods — including some of our favorites — to get the results we want.

But let’s look at the good news. There are always foods we can and do enjoy that will fit into our food plan — even if we stop eating sugar, for example. Plenty of delicious foods are out there that don’t contain sugar.

The main point of this, however, is to get your participants to avoid eating foods they hate. Please. They shouldn’t eat them because they heard how “healthy” they are. They shouldn’t eat them because they read about the antioxidants they contain.

They shouldn’t keep eating them because they’re worried about their health. Chances are you can find a different food for them that contains the same healthful nutrients as that hated food. In a food they won’t hate.

Most importantly, if they don’t like what they’re eating, they’ll feel deprived — as surely as if they were skimping on quantities and semi-starving throughout the day.

Eating foods they hate is just another binge waiting to happen.

2. Using Food As Their Entertainment Or Reward

How do we use food for entertainment or reward? We eat when we’re bored. We eat to procrastinate on that work project we dread starting. We eat to take a break from that work project we started but aren’t enjoying. We eat because we got through a killer cycling class that morning. We eat because we had a great day. We eat to celebrate hitting our weight loss goal that week.

Feel free to fill in other favorite entertainment or reward uses of food.

In the early days of an athletic training program for which I was the nutritionist, a participant refused to follow the nutrition guidelines for the program. Her rationale was simple: She worked out hard and was entitled to eat whatever foods she wanted. Who could argue with that? We all get to make our own decisions.

When her training coach took weight and measurements at the end of the program, though, it was disappointing for her. Hers had all increased. It was a shame, too, because she probably would have performed better athletically if she had followed the food plan.

It seems unusual that we’d eat more food — or eat junk — when things go well. But, to use just one example, endorphins (beta-endorphin) may be released when mood is “up” and positive.

Beta-endorphin affects the brain’s satiety center. It makes us want to eat more. It doesn’t matter whether the original trigger was positive or negative.

When we’re ‘up,’ it’s not surprising that we want more of that up feeling. And we may end up eating foods that trigger the release of more endorphins.

More sugar, please.

3. Using Food As Their Primary Stress Reliever

What does it look like when we eat to relieve stress? We eat when we’re frustrated. We eat at the end of a bad day. We eat in the middle of the bad day. We’re much more likely to go for junk food when we’re stressed.

Eating when we’re stressed might seem like a minor issue, but any stressed-out moment is a bad time to eat. The digestive system basically shuts down — reduced production of saliva, lack of peristaltic contractions throughout the digestive tract, and other stress changes. It all means the body isn’t ready for food.

Because foods change brain chemistry, they can change our mental/emotional state. When our moods are low, it’s almost an instinct to look for something that will lift us out of that low mood state.

Even animals do it. Researchers have said that animals don’t eat for calories or nutrition per se, but for “optimal arousal.”

That’s why food choices when we’re stressed go in the direction of big brain-chem changes. Sugar is often used as a stress reliever because it triggers changes in brain chemicals that are felt readily.

But other comfort foods are used — frequently in large quantities: mashed potatoes, mac & cheese, spaghetti, biscuits, grilled cheese sandwiches, chips.

If your participant’s favorite comfort food isn’t on this list, it’s probably still a state-changer.

State changing is the key. They won’t binge on broccoli when they’re stressed — unless it’s smothered in cheese or sauce. That’s because broccoli doesn’t change brain chem, but those toppings will.

You’d probably prefer that they avoid these stress-driven, high-calorie blowouts.[/wlm_private]

What IC Instructors Wish Participants Would Stop Doing (Part 1)

We Are All Difference Makers!

make a difference motivational phrase handwritten with white chalk on blackboard

It's finally Friday!  It's been an incredibly long week for me, lots of classes not enough sleep.  I'm so looking forward to sleeping in tomorrow morning, like to maybe 7:00am.  Most weekday mornings my alarm goes off at 4:30am.  On Monday, Tuesday, Thursday and Friday I teach an early morning indoor cycling class at 5:30 or 6:00am and on Wednesday morning in I have personal training client at 6:00am, so the only way I can get 8 hours of sleep is if I go to bed at 8:30pm.  Getting to bed at 8:30pm in the summer with two 15 year old boys playing sports and needing rides everywhere is nearly impossible, so starting Monday night my sleep deficit becomes greater and greater throughout the week.  By Friday I can hardly remember my name.  Yesterday, for example, was Thursday, but my sleep deprived self thought it was Friday so I got all my cycling gear together and started driving to teach my Friday morning class.  Then I heard the DJ on the radio mention that it was Thursday July 9th, lucky I hadn't driven too far out of my way, turned the car around and drove to a different club to teach my Thursday morning class.  I shared this story with my class and we all had a big laugh.

After the workout I had a participant approach me and say how happy she was that I realized my mistake and made it to this class.  She told me how she had had a difficult week and really needed a great workout and escape for her crazy week.  She said  “All the group exercise instructors at this club do such a great job and really make a difference in the lives of it's members”.  That was probably one of the best compliments I had ever received.  Sure, I love hearing “awesome class”, “great music”, “so much fun” but hearing that you REALLY make a difference in someone's life is so much more.

So today I dedicate the song Difference Maker by NEEDTOBREATH to all the instructors out there, we really do make a difference in people's lives, one workout at a time.