Have ever asked your class; what do you want from me?
It's a very different question than; do you like my class? or; do you like my music? or; what could I do better/different?
Challenge #6, of the ICI/PRO 28 Day Instructor Challenge, was pretty simple:
#6 Ask some of your participants to fill out the feedback form after your class.
The PDF download we provided asked just one question:
Getting honest feedback from people can be maddeningly difficult. Mostly it's because people will often lie to you when they are concerned the truth could hurt your feelings. So we designed this question to get a response that indicates a preference vs. a response that would be a critique. Consider how you would respond to these two questions, asked from your mother when you still lived at home:
#1 – What would you like for dinner?
Vs.
#2 – Would you like my meatloaf for dinner?
Question #1 asks for your preference and you wouldn't feel a bit concerned by responding honestly with; I'd like your lasagna tonight Mom.
But question #2 is very different and most of us (if Mom's meatloaf is better used as a doorstop) might have a difficult time answering honestly 🙁
So if Mom's intent is to cook a meal that pleases you, she'll take your suggestion and do what she can to make you lasagna for dinner tonight. Then you'll be happy (you feel valued as a son or daughter) because Mom delivered based on your preference. And, because pleasing you makes her feel like she's a good Mother, Mom's happy as well!
But consider what happens when Mom asks question #2 (or doesn't ask either question) and just decides what you want/need for dinner… you show up for dinner and your first thought is; doesn't she know how much I dislike her meatloaf? Followed with; I love her lasagna, why doesn't she just ask me what I would like for dinner and I would tell her.
Now I realise that this is a pretty simplistic illustration, but does that sound anything like your role as an Instructor?
So what happened? What were the responses our challenge participants received from their classes? Here's a few:
Would your class respond differently? Or similarly? Click to download the survey PDF.
Display tracking of each rider's performance during an Indoor Cycling class is proving to be very motivating for the riders and profitable for the studio owners because those participants keep coming back.
Customer retention is hugely important to keeping your classes full. I hear over and over; “once you've shown me my performance, up on a screen and then on that email I get after class, I'm hooked. Why would I ever go back to that Big Box club, who doesn't show me anything?”
Jennifer Ashbrook is the owner of Inner Drive Cycling | Fitness Studio in Newtown Square, PA. Jennifer's studio features FreeMotion S11.9 indoor cycles that provide the performance data that drives the Spivi Display Training system she purchased to differentiate her studio, from other competing fitness clubs in her area.
Jennifer created this short video to help her prospective customers understand Spivi and how it adds to the “WOW” factor of her classes.
You can learn more about Jennifer and her studio by listening to our interview.
I forgot to talk about … It's common for guests to contact me, post interview, with a point or two that they felt should have been included, but weren't. Jennifer emailed me to add:
Hi John,
I just wanted to thank you for the chance to talk with you about Spivi this morning — I really enjoyed it! A couple of things I think maybe I should clarify about Spivi that I forgot to mention — when I explained how Spivi “normalizes” or handicaps riders, I indicated that they are normalized based on power output — and that’s a major part of the equation for bikes with power — but the system also takes into account cadence; it factors all of that together and “ranks” riders based on “Spivi Points” — which (as I understand it) factors in riders age, weight, gender, FTP (if know and power data is available), and cadence — perhaps other factors… The system can also pick up heart rate from ANT+ heart rate straps.
I have started this journey on an ordinary day in February 2013. I was in the car with my husband and two step-kids, driving home from somewhere when I said: “I will go and work out at the YMCA every day for a month starting today”. Just like that — out of the blue. I can’t even remember why I said that or what prompted that decision. I just said that and once I did, I had to do it. So I did.
Lena's first step was saying it out loud – where others would hear her.
Making public commitments can be very powerful – especially when told to people who will hold you accountable. Which got me thinking; “wouldn't it be cool to use social media to give Instructors a place to post their commitments to change/growth/improvement and then other Instructors could hold them accountable?”
So I told Lena about my idea. Not only was she excited about developing the concept, she wanted to see it become real. Not wanting to disappoint her forced me into action – which I did by agreeing to collaborate with her until we had completed this task. Here's the result:
28 unique challenges, to be completed over 28 days. Are you willing to do the work required to become a better Indoor Cycling Instructor?
Nothing impossible (teach 10 classes back-to-back & non stop) or dangerous (base jumping). Each challenge is designed to help you grow as a person and as an Indoor Cycling Instructor. Some might be easy for you… others you’ll want to skip when you read them – but you won’t because you made the commitment and you're going to keep it.
The group's privacy settings are set so your posts and comments are not visible to non-members of the group and none of your comments should show up in your newsfeed.
Make a public commitment to complete Challenge #1 before you know what it is (or any of the others are) on the post we’ve provided. Don’t ask for more information before 9/21 – our lips are sealed until…
On the morning of Sunday September 21st we’ll reveal the first seven challenges for you to complete.
You'll have one week to complete the challenges.
The next seven challenges will follow on Sunday 28th, October 5th and 12th.
Four weeks x seven challenges each week = 28 total.
There will be a post for each of the 28 challenges in the FB group where you'll note your completion and leave a comment about what happened/what you learned/what you experienced during that challenge.
We will tell you this much:
None of the challenges are particularly time consuming, but some may require planning on your part.
A number of challenges are focused on Teamwork — assisting and supporting other Instructors you work with and participants in the group.
Other challenges are about stepping out of your comfortable cocoon and doing those things you know you should do, but for whatever reason (fear, insecurity, procrastination, etc..) you choose not to.
Prizes
First of all, the real reward will hopefully be a better you at the end of this ☺
But I love offering prizes so here they are! Season pass to ICI/PRO – Complete all 28 challenges to the best of your ability and earn a six month subscription to ICI/PRO, a $60.00 value.
The winners of the ICI/PRO challenge – will be the two Instructors we feel best exemplify the spirit and intent of this personal growth exercise. We realize that this is hard to define, but we feel we’ll know who wins when we see it.
If we can't decide we'll be asking the group who they feel should win.
And what do they win? My friends at Fit Bodies Inc are providing the top 2 instructors with vouchers for a free (agent fee is normally $400-$550) one week fitness vacation for two adults (+ two kids* under 12) at any of 60 Caribbean all-inclusive resorts.
Many of you have heard me talk about my wife Amy and I have taken dozens of these trips — everyone was fabulous. They are the absolute best deal for a fitness Instructor to spend a romantic week at a gorgeous resort in Jamaica, Mexico and other exotic locations.
These are 4/5 star resorts where couples pay $3-5,000 per week + Air. You are treated as a full guest… except that you’re also the 9:30 cycling Instructor.
Travel (air-fare) is not included and some resorts do require a Group Fitness or Mind-Body certification.
More information here http://www.workingfitnessvacation.com/about/
* There are multiple resorts that are kid friendly, but all of them require you to be a Group Fitness instructor.
Apple revealed their new Smartwatch today – there's not much information available yet, but I'm betting it will turn the fitness industry on its head. Disclaimer, I own Apple stock and my prediction is that the Smartwatch will become the de facto fitness device in the very near future.
And I'd be sh***ing my pants if I was Polar or Garmin.
Why? Because the iPhone is a really lousy fitness accessory. There I've said it. Despite being able to run all those wonderful fitness and cycling Apps, the iPhone sucks to use when you're exercising.
They make very cool bike mounts so you can use your iPhone as a bicycle computer… except the battery won't last longer than a few hours with the display on and GPS enabled.
Ever try to run with an iPhone strapped to your arm? Try to change songs? Don't bother, you can't without stopping.
Indoors it isn't any better. How many people use their iPhone in class? I've only seen two in all my years of teaching.
But we love our iPhones, so we've put up with how cumbersome they are to have along with us.
Put it on your wrist and everything changes. It will be as convenient to use as a … wristwatch… a wristwatch that runs cool fitness Apps!
Our participants will want to wear their new Smartwatch in class. And what will they do with it? THEY'LL MONITOR THEIR HEART RATE – and maybe THEIR POWER/WATTS. They might also want to record their data + upload and track their progress.
The Apple Smartwatch will make Indoor Cycling 2.0 cool 🙂
The Smartwatch is supposed to be out in early 2015. Unless Apple has figured out how to detect your heart rate from your wrist, the folks from Scosche and Wahoo better crank up their production of BLE HR monitor straps
I can't wait to see what happens 🙂
Next Day Update: I'm seeing my prediction about BLE monitor straps being unfounded. The video below explains that the Smartwatch includes optical sensors like the Scosche = the heart rate monitor is built in, so no additional strap is needed.
I love seeing long-time sponsor Pearl iZumi offering a special clothing sale I can share with our ICI/PRO Platinum annual members.
Through the end of the month members can purchase anything Pearl makes at our PRO/Purchase 40% discount and pay no shipping.
The clothing and footwear displayed are all current models – not a few old/discontinued/closeouts they're trying to dump.
Which has me poking around on our special website page this morning. My current want need is for a cool weather jacket, for mornings when it's below 45°F or so at the start. That's too cold for just arm-warmers and my Pearl winter jacket is way too much for a rapidly warming day… I need something in between.
This looks like it might work 🙂
Many ICI/PRO members report saving the entire cost of their $97.95 membership with just a few purchases. I will save $70.00 on this jacket alone and I haven't begun to think about Christmas presents. In case you're wondering, the total value of our sponsorship with Pearl goes into your discount. We don't benefit from your purchases.
Click here to start your ICI/PRO Platinum subscription today.
A Playlist of offline video could make for a cool class 🙂
The word out is that YouTube is planning to launch a streaming service, similar to Spotify and Deezer, for music videos. The premium version would be advertisment free which would be very cool.
I realise that in the past we (and others) have pointed out that playing YouTube videos in a commercial setting (your class) is against YouTube's terms and conditions that prohibit displaying their videos in a club, bar or studio. iTunes, Spotify, Deezer and every other music service has nearly the exact T's&C's – no commercial use. Many of us are using these services to deliver our class music and your club or studio should be paying ASCAP and/or BMI for a commercial use license. My view* is that that license should cover your playing of music videos, just as it does for the audio versions of the songs. Or maybe there's a different license required for videos? If this becomes real I'll dig in and find out more.
Here's the basic rundown – YouTube is set to launch a service called YouTube Music Key, and Google is set to rebrand Google Play Music All Access to Google Play Music Key.
Specifically, it looks like YouTube Music Key will offer ad-free music, audio-only playback (for background or screen-off listening), and offline playback…
Of course, one of Music Key's major value propositions is that users will have access not just to official discographies, but to concert footage, covers, and remixes. Play Music already houses remixes and covers, but YouTube as a platform is significantly more open and workable for derivative content – the platform is much easier to add content to, and user discoverability is substantially different from Play Music. YouTube Music Key also promises to make suggestions for what to watch/listen to based on the other things you watch/listen to on YouTube.
Of course all of this is speculation / rumors – except that screenshot looks pretty legit > so we'll have to wait and see if/when it launches. Also if this will be available as an iPad app, or will it just be for android?
While we continue to wait for Deezer to make it here in the USA (which was promised for sometime in 2014) the potential that there could be an advert free, music video service that would play off a portable device means there's lots to look forward to 🙂
Does showing a playlist of music videos sound exciting to you?
*I'm not an attorney, so proceed at your own risk. If you have questions or concerns, seek competent legal representation.
Getting honest feedback from people can be maddeningly difficult. Mostly it's because people will often lie to you when they are concerned the truth could hurt your feelings. So we designed this question to get a response that indicates a preference vs. a response that would be a critique. Consider how you would respond to these two questions, asked from your mother when you still lived at home:
$550) one week fitness 
