ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week – and the results were a bunch of free local media that promoted his studio.
Dara was in town to promote the new women's specific FitClips headphones she helped design for KOSS Headphones. They also seem to work just fine for men – the pair Dara gave me fit really well, that is after she showed me how to insert them properly.
What was really unique about this promotion was how they used Joe's studio as the place to demonstrate the FitClip headphones to members of the media that included; multiple on-air personalities + a half dozen local bloggers. Each Keiser M3 was wired so each rider could experience the class through their headphones, instead of the studio's sound system.*
I met with Dara in the morning and recorded this short interview.
Then in the afternoon Dara and Joe lead a fun class for all the media folks and a number of Cycle Quest Instructors.
Cycle Quest Instructors with Dara Torres
I waited a few days, before posting this, in order to see how much promotion resulted for KOSS and Cycle Quest. Here's what I've found so far – with a few more stories not yet published.
Would something like this work for your studio? It wouldn't have to feature Dara Torres, I'll bet there's a celebrity who lives near to your studio and they're likely to be connected to some product or service that you could help them promote 🙂
I'm not sure where else KOSS and Dara plan to hold these events (they've done a few already), but I have their contact information and could forward your info on to them if you'd like to be considered. Just leave a comment below.
*This actually reminded me of the very early days of Spinning classes, at the Flagship Athletic Club where Amy taught back around 1995ish. The 25 or so Schwinn built JohnnyG Spinners were set up in a corner, but not a closed room, so music from the class would be disruptive to the other areas of the club. So instead of speakers, we all wore headsets connected to a Walkman /portable radio that was tuned in to an FM station to hear the music and Instructor's cuing. At times this was a real hassle, but riders rarely talked during class and there was something special about having the Instructor's voice right in your head 🙂
Anyone who knew Jim, loved him. He was a very influential part of creation of what all of us recognise as Indoor Cycling today. Jim's knowledge of training was unequaled, as was his wisdom and understanding of what Instructors needed to do, to truly meet the physical and emotional needs and expectations of their participants.
All of us here at ICI/PRO benefitted immensely from Jim's insightful articles and Podcasts. This post of his profoundly changed my perception of my role as an Indoor Cycling Instructor. Three simple concepts that began the slow process of opening my eyes and accepting both the appeal and value of non-traditional forms of Indoor Cycling…
Who am I to decide?
If a workout session has to produce a result, you have a paradigm for unhappiness. Instead, my current approach is to create a training session that allows a person to get whatever he/she needs from the workout without interference on my part.
Just present the opportunity
As an instructor/trainer, my job is to create a situation and an environment in which members can experience the benefits of physical exercise, and nothing more. Which benefits these are will vary with the individual, and it’s important that I never assume what they could or should be.
Then accept their choice without judgement
I offer suggestions but recognize that this is their path. I can't overshadow it with what I think they should do with, or gain from, their training. That’s not my job and would be a misuse of the trainer role.
Shortly before we lost Jim, he wrote Non-Authentic Indoor Cycling. If you haven't read it please take a moment and do so, because it describes his progressive vision for Indoor Cycling and what he felt would be our roles as Fitness Professionals.
If non-authentic IC is going to make a mark, why not embrace it for what it is — a way to train on the bike that makes (some) people fit and happy?
…
Why shouldn’t any and every indoor cycling program be taught by those who are truly qualified to teach indoor cycling? That would be the likes of us. We know indoor cycling best. We could create a program — inauthentic fluff, if you will — that’s still authentic in its safety, structure and cardiovascular benefit. Why not?
Interested in being part of a group of Instructors who believe like Jim did?
Here's a great opportunity for Indoor Cycling Instructors and Studio Owners to attract and serve a new demographic of riders – active seniors!
With over 12 MILLION members and 13,000 locations, SilverSneakers is a kind of quiet giant in the fitness industry. Participating senior citizens, across America, can take advantage of free access to health clubs and wellness centers that's paid through their health insurance.
The SilverSneakers FLEX program is designed for individual Fitness Instructors wanting to offer classes and activities at non-traditional locations. I've never stopped to ask, but I'll bet the large group of seniors we pass exercising in a local park on our Sunday AM bike ride is a FLEX class.
FLEX could be the perfect way to add some additional classes to your studio's schedule. Our FLEX approved Parkinson's Cycling classes are best conducted between 10:00 and noon. Seniors tend to eat dinner early (join us for the 4:30 blue plate special) so they might be open to a Senior Cycling class around 3:00pm.
FLEX Instructors are paid directly by SilverSneakers, so there's no cost to the participants. You can learn more by listening to this interview with Stephanie Wong – the Vice President, Field Operations for SilverSneakers' parent company Healthways, Inc. You can email her with questions; stephanie.wong@healthways.com
SilverSneakers is an industry-leading fitness program for older adults. It is delivered through a nationwide network of participating fitness locations such as YMCAs, Curves®, gyms, wellness centers and other facilities.
Our qualified SilverSneakers instructors will have the training and skills necessary to meet the needs of a rapidly growing population that values high-quality, personalized service.
Interested in finding out about our new FLEX instructor program? Click Here to download the program brochure.
Interested in becoming a SilverSneakers instructor? Click Here for more information.
My article about teaching a Cycle Sculpt class, that included using weights on the cycle, brought out a lot of strong comments on my Facebook. Understandably many of the commentators expressed concerns about safety:
I think the rub for me John is safety. Weights on a bike is an accident waiting to happen. I don't think it is responsible for me to put anyone in my club in a position where I can't keep them safe.
… but I do it safely & never use weights on the bike.
Strength train OR spin. Never both together. Lifting weights on a spinner is unsafe.
All perfectly valid concerns based on each person's perspective of what's safe and what is not safe, in an Indoor Cycling class.
We all don't have the same perspective of safety.
There's a couple in their middle 50's who've taken mine and Amy's classes for years – I will call them Doug and Linda.
Doug enjoys riding outdoors and he often joins us on group rides. He's a reasonably strong rider, with good cycling skills and I enjoy riding with him.
Although she has the fitness, Linda refuses to ride on the road – “too dangerous” she'd tell you. She'll ride in the neighborhoods and sometimes venture out on one of the many biking trails we have here. But that's it. No riding on the road for her.
So who's right here? Doug? or Linda?
A valid argument can easily be made by both. Doug may site thousands of incident free miles – does that make him right? Or if he crashed on his way down of the driveway tomorrow, would that have Linda correctly telling him “I told you cycling is dangerous”?
Is the perception of safety based on the potential of injury?
Crashing a bicycle hurts… a lot. Trust me when I say; I know exactly what it feels like to roll across the pavement at 20 miles per hour, wearing nothing but a helmet, a nylon jersey and Lycra bike shorts. There's a very real potential for serious injury every time I go on a ride. I have had friends hit (and yes unfortunately even killed) by cars/trucks and other cyclists while riding on the road.
Having intimate knowledge of the potential for getting hurt, I still head out on my road bike without a second thought. It's even worse for Amy on our tandem. She has absolutely zero control from her place as Stoker. She has to sit behind me and trust completely that I'll bring us to the finish safely. Amy has seen first hand what can happen riding with a fast group – when things go terribly wrong and next she's dialing 911 – 3 times to date. She's also the first person to ask; “are we riding tomorrow”? Oh, and Amy likes it when insists that we're leading the fastest group on the road, during any charity ride we're on.
Linda's position would be that Amy and I should stay home and take up gardening – or some other safe activity. Our response would be; while we recognise the possibility that we could get hurt, we still choose to ride outdoors. Basically we accept the potential risk and believe in our own abilities as cyclists to participate safely, in an activity that others would view as too dangerous.
But the comments weren't about your safety John, their concerns were for the safety of the participants in the class.
I've been a sort of evangelist for cycling outdoors, for years. I talk frequently in my classes about how enjoyable it is to get out and ride. I show videos of beautiful cycling destinations in almost every class. I've lead group rides consistently since the late 90s. Dozens of cyclists have been personally mentored by me, as they learned to ride properly in a group. Amy's no different. Give her the chance and she'll tell you endless stories about how much she enjoys riding our tandem with our cycling group.
Based on her perception that outdoor cycling as unsafe, couldn't Linda easily say that Amy and I (and maybe you) are promoting an unsafe activity?
As you can guess, my answer would be a firm NO!
I don't share Linda's perspective that cycling is inherently unsafe for myself, Amy or others who I encourage to take up the sport. Why? Because I have years of direct experience that cycling on the road can be safe, if done safely. Is there crazy, stupid stuff that you can do to make cycling unsafe? Of course there is – I choose not to do them, instruct those who I ride with not to do it and am the first (or second as Amy is pretty quick to voice concerns) to reprimand someone who's behavior is endangering themselves or others.
Image of Dr. Suzuki and her team from suzukilab.com/
Here's a creative exercise for you to try.
Imagine that tomorrow you begin marketing your Indoor Cycling classes differently… Instead of focussing on physical benefits of increased strength, endurance or weight management/loss, what would happen if your marketing was directed at cerebral benefits instead?
Do you feel you could possibly attract a new/unique group of participants? Maybe those people who aren't necessarily interested in physical improvements. Computer types (geeks) come to mind. They are rarely seen in your studio, unless they're there to fix your computer of course 🙂
But what if you were able to show the Geek Squad technician that your special classes could actually improve their troubleshooting, problem solving or coding skills… things he/she might really be interested in improving?
Or how about that advertising firm officing across the street? Do you think they would be interested in a brainstorming class where their entire team could spark some additional creativity?
There's a lot of scientific research that is proving the link between exercise and improvements in the brain in the form of enhanced memory and creativity. I posted a fascinating Ted Talk video presentation last month on the subject and the presenter is my guest for this episode – neuroscientist/group fitness instructor Dr. Wendy Suzuki.
Dr. Wendy A. Suzuki is a Professor of Neural Science and Psychology in the Center for Neural Science at New York University. She received her undergraduate degree in Physiology and Human Anatomy at the University of California, Berkeley in 1987, studying with Prof. Marion C. Diamond, a leader in the field of brain plasticity. She went on to earn her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed a post-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.
Listen to this episode below.
Near the end of the interview, Dr. Suzuki describes a clinical trial she running on the effects Indoor Cycling has on cognitive abilities. Participants are riding three time a week at Swerve Fitness in NYC and she says that their study results should be completed by the end of the year.
I'm seeing that E! Entertainment Television has released a couple of trailers for their upcoming show about Indoor cycling Instructors > Hollywood Cycle. Looks like your garden variety fitness studio drama. Nothing different than what we experience every week at Life Time. Does this look like your studio as well?
The show is scheduled to begin July 7th 10/9 central on E!
ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week – and the results were a bunch of free local media that promoted his studio.
