I love my Amazon Prime membership and our family easily recoups the annual fees with the free two day shipping they offer. So when I saw that they are now offering a free music streaming service as part of Prime, I figured I needed to see if this service could be a replacement for Spotify - it's only available in the USA.
I downloaded the Prime Music App and was instantly underwhelmed by how clunky this was to get working. I won't go through all of the steps (there's a lot) before you see music on your iPhone. Multiple steps on the App > which reference steps on your laptop had me questioning why I was bothering - that's your role John... you work hard so hundreds of other's don't mistakenly waste their time. You do have the option to download tracks for offline use, which is good, but I couldn't figure out how to rearrange or add/remove tracks. Admittedly I didn't spend too much time with it because...
by that point depression had set in. After finally sorting through enough to get a track on my phone and play it, I quickly found a deal breaker - NO TRACK LENGTH TIMER 🙁
OK, so who would want to take advantage of Amazon Prime Music?
I suppose someone who is still exclusively using iTunes and/or CD's, and has an Amazon prime account, may enjoy this. Beyond that I can't think of a reason. But hey, you get what you pay for!
New, Improved and Improving*
Amazon isn't looking to do battle with Spotify or a future iTunes streaming service. They're just looking to add some additional bling to Prime so they will:
- Retain their millions of current Prime subscribers.
- Convert existing Amazon customers into Prime members.
Learn more about Amazon Prime and Prime Music here.
*Credit for this goes to Barbara Hoots. During her presentation at WSSC she focused on studios needing to be continuously providing customers; New, Improved and Improving services if they want to want to grow and get/stay profitable.
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