As near as I can tell, I've been wearing the same pair of Sidi cycling shoes (basic black & boring) for the past 10 years. I'm not complaining, they have held up well despite all my inside and outside training. It's just that yesterday in Amy's class a friend of ours (yes - after all these years at the same club most of the class are friends) was up front with his pretty white shoes. "I should have a pair of those cool shoes" I thought. Then I switched to my justifying the expense mode, "if I had some pretty white shoes (or maybe silver) my class would be able to more easily see and follow my feet... So the shoes wouldn't be for me, I would be buying them for my students. That's it exactly!
Then I switch to my practical mode; the last pair lasted 10 years and cost about $150.00. So they cost about $1.00 a month - that's nothing.
Of course I would want to take advantage of my ICI/PRO member discount at Pearl iZumi 🙂
What do you think of these?

I actually got an email this morning from a member stating the money he saved equated to his ICI/PRO membership being essentially free 🙂
Originally posted 2011-04-17 14:48:35.
- Nope, you're making exactly the same power standing – as you are seated - January 7, 2026
- Is Polar moving to a three heart rate zone system? - January 4, 2026
- ICI/PRO Podcast #227 – Mountain Rider Audio PROfile - January 1, 2026
My mode… if John says so… I’m in… I like the silver better than white… but mostly I like the Pearl Izumi logo on top… when are your being delivered?