ICI/PRO Podcast #191 – Selling endurance to your class

by John | Jun 15, 2026 | PRO Podcasts

As you and your class transition into February 2017, it’s often beneficial to begin adding some additional time in the saddle. Longer classes should (and often need to) be at a lower intensity.

So while a longer, endurance focused class has value, getting members to accept longer, steady state classes can be a challenge.

This week we’ll be focused on the concept of “selling endurance” to your class participants.

Master Instructor Tom Scotto offered his thoughts in a previous podcast from 2012. If you haven’t heard it, it will be time well spent.

Originally posted 2017-01-30 05:55:13.