ICI/PRO acquires Pedal-On forum


Contact:  Bill Pryor  / bill@indoorcycleinstructor.com

ICI/PRO acquires Pedal-On, creating the largest independent online forum, resource and community for indoor cycling enthusiasts

Expansion and investment are planned for new combined entity

Deep Breath In, LLC, the leading provider of digital media and web-based community services for indoor cycling enthusiasts, today announced the acquisition of Pedal-On, a four year old online forum also dedicated to indoor cycling.

With the addition of Pedal-On, Deep Breath In adds to its family of online brands including ICI/PRO, www.indoorcycleinstructor.com, Cycling Studio Owners Group, www.cyclingstudio.org, and Fitness Studio Marketing www.fitnessstudiomarekting.com .   All of these sites serve niches within the broad, international indoor cycling community.  Indoor cycling, in various forms that include SPINNING®, is a group fitness activity participated in by over 7 million people worldwide and represents one of the most popular forms of group exercise in North America, Europe, Australia and elsewhere.

Deep Breath In founder John Macgowan noted that Pedal-On and ICI/PRO are highly complementary online communities.  “Pedal-On has a very active forum community of passionate instructors and enthusiasts, and many of them also visit ICI/PRO.   There is great synergy between the audio, video and article based training resources of ICI/PRO and the user created forum content at Pedal-On “ said Macgowan.  “Pedal-On will continue to function as it has in the past as an organic community, and we feel we can add real value by promoting it more widely and introducing new features” he added.

With the addition of Pedal-On, this family of websites establishes itself as the definitive online resource for indoor cycling instructors, enthusiasts, studio owners, program managers and suppliers.

About ICI/PRO and Deep Breath In
ICI/PRO www.indoorcyclinginstructor.com is a dedicated, independent resource informing and educating thousands of instructors worldwide.  ICI/PRO has pioneered the concept of Indoor Cycling 2.0, training on the advanced use of power and other metrics in indoor cycling classes.

CyclingStudio.Org www.cyclingstudio.org is an owners group to assist the growing community of dedicated indoor cycling studios around the world.
Fitness Studio Marketing www.fitnessstudiomarketing.com provides practical tips and information on marketing techniques for fitness businesses.

About PedalOn
Pedal-On www.pedal-on.com is the independent voice of the indoor cycling community where thousands of enthusiasts meet to share ideas and information.  This highly active forum addresses a broad variety of indoor cycling topics of interest to active instructors and participants.



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