Michael Bruno Acquires Star Trac
Consolidation in the fitness and wellness equipment business continues as Star Trac, a global leader in the commercial fitness industry, announced today that Michael Bruno and Star Trac signed an agreement whereby Bruno will purchase the controlling interest in Star Trac”™s parent company. This will strengthen the company”™s ability to provide the product innovation, quality, reliability and customer service that have been the Star Trac brand legacy since 1988. The parties expect to close within two business days. Financial terms of the acquisition have not been disclosed.
Bruno, a highly respected fitness industry veteran for more than 20 years, also has holdings that include Stairmaster (which Schwinn is a part, John) based in Vancouver, Washington and Land America, a manufacturing firm in China that builds high-end consumer and commercial fitness equipment. His reorganization plan for Star Trac focuses on company continuity and aggressive streamlining.
Here is the official Press Release from Star Trac
Michael Bruno is also the CEO of Fit Dragon International, LTD., a British Virgin Islands company that purchased the assists Schwinn earlier this year.
I wonder what is going to happen with this?
Schwinn is pushing hard to get their Schwinn AC "Authentic Cycling" Performance cycles with power ready and Star Trac has yet to introduce a bike with power. Will we see some co-branding of the Schwinn cycle as a Spinner cycle with power in the near future? Will there continue to be two brands?
More on this as it develops.
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hmmmmmm, this will be interesting to watch!
I know Star Trac has had power on their drawing board for awhile. Not sure how far along it is though. Wonder if now they can share technology? Although….the Schwinn power technology needs some work apparently, they’ve had so many problems since it’s come out.
Hoping this is a strong move for the industry as a whole. Not sure MDA would think that though!
Yes, very interesting Jennifer!
Wondering if that means those of us who are Spinning certified but aren’t choosing to go with the Star Trac bikes in our studios will eventually be able to be a licensed facility as long as all instructors are also Spinning certified.
This was a tough decision for us when we decided to go with the Schwinn bikes instead of Star Trac. We are waiting on the power technology until they work out more of the problems!! Must stay tuned!
Hi Jennifer, hi Lorie….
I´m working in an bike shop in Munich, Bavaria, Germany. We have specialized on repairing ondoorcycles and do this for many studios her in Munich.Since Schwinn retired from Nautilus we have many problems do get the spare parts for Schwinn Pro and Elite bikes.Do any of you know where we could get the spare parts instead from Nautilus Germany? I woul appreciate a tip from you!
Greeds from bavaria, Berni