OK, maybe not the exact model we use here at ICI/PRO, but one very similar.
From Ryan G. Murphy, RTDNA Digital Media Editor
In a move that may change the landscape of how media organizations make money online, the New York Times is finalizing its plans to charge readers for online content, basing its pay model on sites like Consumer Reports and WeightWatchers, not traditional media websites, according to a Reuters report.
The Times is learning that you can't afford to create quality content and then give it away for free. The problem they face is that what the Times publishes isn't very unique ... you can find similar information on hundreds of other websites.
I like the Times' ingenuity when it comes to creating a separate model and I'm curious to see how this plan works out. The big concern I still have is how information from a site like WeightWatchers or Consumer Reports is valued - as a commodity. Those sites have a very specific, and often very motivated audience. Presumably, there is a clear end-goal attached to purchasing more or "better" information (lose weight, save money, etc. [or teach a better class :)]) The Times will need to make sure its online readers perceive its news content in the same way - required for a deeper understanding. There needs to be incentive and readers will also need to believe that they absolutely cannot get the same kind of information anywhere else.
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John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
- ICI Podcast 234 Coaching (not teaching) a class with cadence - January 13, 2025
- ICI/Podcast 128 Introducing Threshold Field Testing to your class with Karen Bernardo - January 4, 2025
- Indoor Cycling Class As One Long Climb – Very Nice! - December 29, 2024