If you watched any of this year's Tour de France, you almost couldn't miss seeing Clean Bottle's mascot Bottle Boy running along with the Peloton. As I watched and listened as Phil Ligget and the other Tour commentators talking about Dave Mayer and Clean Bottle, all I could think was “who ever is behind (or inside) that Bottle Boy is a marketing genius!”
Fast forward to early September, less than 30 days till the ICI/PRO conference and it dawns on me that I had completely forgotten to source water bottles for our participants. Last year's provider was tapped out and I started looking at just purchasing bottles when I though I should check with Clean Bottle.
This rest is history – I contacted Dave and he quickly had boxes of Clean Bottles on their way to Boston.
The more I learned about Dave and his story the more I felt he would make an interesting guest for the Podcast 🙂 Listen as Dave describes the three year process he went through to take his initial idea all the way to the to Tour de France!
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Originally posted 2011-10-13 05:12:56.
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