Great ideas here for our new Instructors! Leverage opportunities to fill in by sharing and showcasing brand “you.”
Certified fitness professional and fitness writer Stephanie Vlach and I discusses how Instructors can leverage subbing opportunities to market themselves – from her recent article in the March 2013 IDEA Fitness Journal – IDEA subscription required.
Leverage opportunities to fill in by sharing and showcasing brand “you.”
Almost every role and function within the fitness industry involves marketing. It doesn't matter if you're a fitness director promoting a group exercise program, a manager preparing for a membership drive or a personal trainer attracting new clientele – baseline knowledge of marketing is vital.
You can hear Stephanie's ideas below or you will find this episode in your Super Secret iTunes Podcast feed.
Podcast: Play in new window | Download
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
- Tech Tuesday – Stages Cycling StageONE Power Meter - August 10, 2026
- Do you teach with a focus on Heart Rate? Does your club promote it? - August 7, 2026
- Making your classes about more than just exercise - August 4, 2026