John Macgowan and David McQuillen

Me with David McQuillen at IHRSA

Is it possible to create Performance Cycling Classes that are entertaining and compelling, for both endurance athletes and non-cyclists? David McQuillen, with The Sufferfest video series, says you can with entertaining video content - note the emphasis on entertaining¬†ūüôā

I've been aware of David's videos for years. Perfect for pounding away in the garage or your basement, but I didn't consider them suitable for group cycling classes. Turns out I may need to adjust my thinking about this... With more than 45 licensed facilities worldwide (they're called Sufferfest Embassies) it sounds like there is a group application for these extremely well produced HD videos.

Check out all of the Sufferfest videos here.

You'll find the studio research done by Callie Bowling we reference during this podcast >¬†ICI Podcast 338 ‚ÄĒ Pre-startup planning for a new Indoor Cycling Studio

Listen below as David and I discuss his ideas on expanding your studio's appeal to cyclists through the use of his Sufferfest training videos.

Studio/Club Owners and Managers interested in becoming a licensed Sufferest facility can request a free information package by emailing Kate Patterson Kate@TheSufferfest.com - you'll want to include your studio's name and location.

Please tell Kate you heard this interview on ICI/PRO and she'll send you a pair of these cool Sufferfest Socks, just for saying hello! Limited to responses through June 30th.   

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