I love having a full class of students. But first they need to know my class exists. I'm continuously frustrated with how poorly my own club promotes the Indoor Cycling classes we offer. Based on comments offering similar frustrations, I'm guessing that I'm not the...
Do you have an elevator pitch? Mine has changed several times — all necessary. But this post is actually about the emotions that sugar generates. I began with a standard 30-second elevator pitch. Remember that version? It was the original length years ago, but now...
Marketers have specific names for people, based on how quickly they purchase new products or embrace new technologies. The people who lined up, days in advance, to buy the first iPhones are described as innovators. Those of us who waited a few weeks for our new phone...
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