Tips and Tricks

 

Todays Secret Word…Eustress

Amy and I went to a Halloween party last weekend dressed as PeeWee Herman and Miss Yvonne. Yes my costume included a "shoe mirror" 😉 During the party someone asked me "what's the secret word for today PeeWee?" and I thought why not add a similar feature to ICI.com. Note: yes I am aware that Groucho Marx first popularized "what's the secret word" on his TV show. Eustress - It's not a secret word and you may have never heard it before. I first heard Author Tim Ferriss use it in the 4 hour work week. Eustress is simply defined as Good Stress. More here. Tim describes eustress as stress that has a defined end where you can recover. Any form of physical effort is eustress except for when an athlete is over trained - and you know the result of over training, don't you? If you are familiar...

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An easy decision to make…

Well actually it was a non-decision 🙂 I received this notice today via email - Dear Carbonite Customer, Your Carbonite Online backup subscription for your computer JOHN-PC is scheduled to automatically renew in 7 days. When you signed up for Carbonite you selected...

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The Power Of The Right Click

Question from a PRO member: is there any way you can listen to a podcast and cruise the ICI website at the same time? Often I am tempted to hit a link while listening and then I am thrown off the podcast. Frustrating. I hate it when PRO members are frustrated, I can...

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Not Again@#$%^&**&#$%^&*

It's dark at 5:30 am and I'm one not to have many lights on in the morning. Yesterday I wished I had as I knocked my Dell laptop off the kitchen counter and it hit the hardwood floor with a loud CRASH. I stood there in the dark and began to hear a Click - Click -...

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Prescriptive Exercise – Your Doctor writing a prescription for YOU to attend indoor cycling classes

Prescriptive Exercise – Your Doctor writing a prescription for YOU to attend indoor cycling classes

A national policy of Prescriptive Exercise would be the holy grail* for small studio owners.  Imagine; A new client walks in with her doctor specified exercise regimen for you to "fill", just like at a pharmacy. As an approved provider, you and your studio would...

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Did an overemphasis on “contraindications” > give rise to SoulCycle?

Did an overemphasis on “contraindications” > give rise to SoulCycle?

What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...

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ICI Podcast 334 – How do you track the effectiveness of your social media campaigns?

Social Media has grown to become the primary method of marketing for Indoor Cycling Studios. Which makes sense. Many of your prospective customers are active on Facebook, Twitter and Instagram - and you can't beat the cost. All it takes is posting a few pretty...

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ICI Podcast 340 – Are you part of the SilverSneakers FLEX program?

ICI Podcast 340 – Are you part of the SilverSneakers FLEX program?

Here's a great opportunity for Indoor Cycling Instructors and Studio Owners to attract and serve a new demographic of riders - active seniors! With over 12 MILLION members and 13,000 locations, SilverSneakers is a kind of quiet giant in the fitness industry....

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ICI Podcast 349 – Learn to use the power of exercise to promote creativity from Dr. Wendy Suzuki Ph.D

ICI Podcast 349 – Learn to use the power of exercise to promote creativity from Dr. Wendy Suzuki Ph.D

Here's a creative exercise for you to try. Imagine that tomorrow you begin marketing your Indoor Cycling classes differently... Instead of focussing on physical benefits of increased strength, endurance or weight management/loss, what would happen if your marketing...

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Six More Secrets to Burning Major Calories In Indoor Cycling Class

Six More Secrets to Burning Major Calories In Indoor Cycling Class

Glamour Magazine recently published an article The 6 Secrets to Burning Major Calories in Spin[sic] Class written by Faith Cummings.  Four of the points raised are solid. One is iffy and another is IMO boarding on BS. Their suggestions; Don't stop moving, Make sure...

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The Power of Harmony – 60 minutes of Harmonically Mixed Music

Over the past few weeks there have been some questions on the ICI/Pro website that gave me the idea for this week's post. One question was about music flow and another was asked which comes first, playlist or profile? To show one way to make music flow I decided to...

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I say stick with your teammates

I say stick with your teammates

I got this email last week - but I can't divulge who it's from for reasons you'll understand.  Here's one for you, John: We've got a new instructor here who has been teaching for decades elsewhere, but is now only at our club. I get complaint after complaint about her...

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Media Alert

Amy makes her TV Debut this afternoon on ShopNBC! She starts her new role as the product spokesperson for Bay Area facial cosmetic surgeon, Stanley Jacobs M.D. And get this... Dr. Jacobs offered her the position after first meeting Amy and taking her Indoor Cycling...

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